2028 Community Marketing 
5W PR
MARCH 1, 2025
The esports betting market has grown into a multibillion-dollar industry, with projections showing it will reach $4.39 billion by 2028. PR professionals and marketing teams face unique challenges when promoting betting platforms in this space, as success requires deep understanding of both the betting industry and gaming culture.
Newsfile
JANUARY 30, 2024
AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Personalize communications to make customers feel valued.
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MaccaPR
OCTOBER 10, 2022
Focused on the DIY and home improvement space, we gathered at the Grand Hyatt Buckhead hotel to network and share insights into the ever-changing landscape of influencer marketing. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021.
Mindful Marketing
SEPTEMBER 8, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy. Surprisingly, the source of conflict is the ad’s narrator, who people seem either to admire or revile, which makes marketing analysts ask, “What did Nike just do?”
Contently - Strategy
APRIL 1, 2025
When I asked “what’s the best approach for financial content marketing,” Google served up its familiar lineup of blue links (many from the usual suspects). Despite their expertise, they were struggling with visibility in a crowded market. The results prove to me that search has changed forever. ChatGPT alone sees 2.63
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