Communications Conversations

OCTOBER 22, 2019

But, biases aside, the fact remains: There are few (none in Minnesota, as far as I can tell) awards programs specifically for solo PR, marketing and social media consultants. Now, I know “freelancers” includes a lot more than just PR/marketing consultants, but that’s a big number. million by 2028.

Communications 90

Communications Government Corporate Survey 90

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105

Trends YouTube Video Social Media 105

5W PR

APRIL 23, 2020

Department of Labor Statistics, the number of cashiers in the country is expected to decline by 4% by 2028. What may interest marketers as well are the responses to Wirecard’s other queries, as 71% said they were interested in an app so they could buy goods using self-checkout. Cashierless. Who Do I Pay? According to the U.S.

Consumer 97

Consumer Survey Retail Software 97

PRSay

APRIL 5, 2023

Cannabidiol (CBD) as an emerging market According to 84% of the respondents, communicators said they were “likely” or “very likely” to work with cannabidiol (CBD) brands in the next three years. The global CBD market is estimated to reach $47 billion by 2028 , according to Vantage Market Research.

Survey 88

Survey Measurement Employee Retail 88

PR in High Definition

JULY 23, 2024

It’s expected to reach $350 billion by 2028 , no doubt driven by second-hand market platforms like Vinted and Depop, which are used by millions across the globe. But in opening up the second-hand market, technology has also overhauled its reputation into something trendy.

Apparel 62

Apparel Technology Fashion Reputation 62

MaccaPR

OCTOBER 10, 2022

Focused on the DIY and home improvement space, we gathered at the Grand Hyatt Buckhead hotel to network and share insights into the ever-changing landscape of influencer marketing. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021.

Conference 62

Conference Marketing Instagram YouTube 62

Buzzstream

APRIL 16, 2025

Daniele: We iterated a lot on our strategy because really I think the best approach to anything in marketing is to go in with question marks. I think a lot of the the link-building efforts and content marketing in general were looking at that link velocity. What made you decide that digital PR was the best route forward? Vince: Yeah.

Digital PR 62

Digital PR SEO Agency Infographics 62

Contently - Strategy

SEPTEMBER 21, 2023

Marketers are now caught in a balancing act—crafting high-quality content at breakneck speeds while ensuring they remain a step ahead of AI’s ever-advancing algorithms. That being said, the emergence of tools like ChatGPT , Jasper , Frase , and Surfer means that the market is inundated with derivative or superficial content.

SEO 52

SEO Engineering Tools Google 52

Mindful Marketing

SEPTEMBER 8, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy. Surprisingly, the source of conflict is the ad’s narrator, who people seem either to admire or revile, which makes marketing analysts ask, “What did Nike just do?”

Sports 50

Sports Ethics Public Affairs Analysis 50

Practical Law Construction

AUGUST 31, 2021

There is an active secondary market for equity interests in PFI projects: original project developers exit and new longer term investors hold projects to maturity. Of those, 78 projects are due to expire before December 2027 and a further 91 projects will expire in 2028-2030. There are over 550 current PFI contracts.

How To 52

How To Government Training Construction 52

Sword and the Script

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

Survey 215

Survey B2B Marketing Measurement 215

5W PR

MARCH 14, 2025

Artificial Intelligence continues to reshape the digital marketing landscape, bringing unprecedented capabilities to businesses of all sizes. According to recent data from Statista, global AI spending in marketing is projected to reach $107.5

Marketing 78

Marketing System Analysis Analytics 78

Contently - Strategy

APRIL 1, 2025

When I asked “what’s the best approach for financial content marketing,” Google served up its familiar lineup of blue links (many from the usual suspects). Despite their expertise, they were struggling with visibility in a crowded market. The results prove to me that search has changed forever. ChatGPT alone sees 2.63

Enterprise 64

Enterprise Comparison Financial Google 64

Contently - Strategy

MARCH 18, 2025

The End of Content Marketing as We Know It We’re witnessing another ‘once in a lifetime’ event (lots of those lately, it seems). According to Gartner’s latest research, we’re facing a 25% reduction in traditional search engine use by 2026, leading to a 50% drop in organic traffic by 2028. Dramatically.

Enterprise 53

Enterprise Content Marketing SEO System 53

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing B2B Storytelling 59