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12 best practices for increasing your organic reach on social media

Agility PR Solutions

In 2024, over 5 billion people were using social media platforms. Statista projects that there will be over 6 billion social media users by 2028. At the same time, as social media usage increases, reach is stagnating. As the number of users rises, so does your potential audience.

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How K-Beauty Brands Can Succeed in the U.S. Market with a Strategic Media and Influencer Communications Plan 

5W PR

Tapping Into the Power of TikTok and Influencer Marketing Social media platforms like TikTok have fueled the growth of K-beauty, with the hashtag “Korean makeup” amassing an average of 14.8 through 2028. million weekly views—a 622.9% increase over last year. billion in 2021 and is projected to grow at a CAGR of 10.6%

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Promoting Esports Betting Platforms Through Strategic PR Partnerships

5W PR

billion by 2028. Leading platforms like Betway have demonstrated this through their partnership with Ninjas in Pyjamas, where they’ve integrated betting education into team content and social media presence. Social media channels offer ideal venues for educational micro-content.

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It’s high time to start an awards program for solo communications consultants

Communications Conversations

But, biases aside, the fact remains: There are few (none in Minnesota, as far as I can tell) awards programs specifically for solo PR, marketing and social media consultants. million by 2028. We’re the unsung heroes of the PR, marketing and social media worlds. You’d be right! And that’s a shame.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Engagement Metrics: Likes, shares comments on social media.

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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! When working with influencers, consider their: Relevance to your business and target audience Level of engagement on social media platforms Content quality and authenticity 5.

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Instagram Is the Rihanna of Social Networks

Cision

Instagram looked like a niche social media platform with limited appeal. It was the Charlie XCX of social media platforms. But there are some measurable aspects of Instagram that are quite unique and special in the social media space. Click here for your free guide to using social media correspondents!

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