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In 2024, over 5 billion people were using socialmedia platforms. Statista projects that there will be over 6 billion socialmedia users by 2028. At the same time, as socialmedia usage increases, reach is stagnating. As the number of users rises, so does your potential audience.
Tapping Into the Power of TikTok and Influencer Marketing Socialmedia platforms like TikTok have fueled the growth of K-beauty, with the hashtag “Korean makeup” amassing an average of 14.8 through 2028. million weekly views—a 622.9% increase over last year. billion in 2021 and is projected to grow at a CAGR of 10.6%
billion by 2028. Leading platforms like Betway have demonstrated this through their partnership with Ninjas in Pyjamas, where they’ve integrated betting education into team content and socialmedia presence. Socialmedia channels offer ideal venues for educational micro-content.
But, biases aside, the fact remains: There are few (none in Minnesota, as far as I can tell) awards programs specifically for solo PR, marketing and socialmedia consultants. million by 2028. We’re the unsung heroes of the PR, marketing and socialmedia worlds. You’d be right! And that’s a shame.
Writing copy for socialmedia is the most popular use for AI, according to 64% of PR pros. SocialMedia Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong socialmedia presence is key. Engagement Metrics: Likes, shares comments on socialmedia.
The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! When working with influencers, consider their: Relevance to your business and target audience Level of engagement on socialmedia platforms Content quality and authenticity 5.
Instagram looked like a niche socialmedia platform with limited appeal. It was the Charlie XCX of socialmedia platforms. But there are some measurable aspects of Instagram that are quite unique and special in the socialmedia space. Click here for your free guide to using socialmedia correspondents!
Excluding staffing costs, the top-three results were socialmedia tools, media databases and media placements. Also scoring well as budgetary allocations were content creation, media monitoring and paid media. Spending on media monitoring, content creation and media databases is expected to decrease.
However, it’s anticipated that the global market for influencer marketing will reach $84 billion by 2028. Marketers understand that consumer use of socialmedia serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations.
billion by 2028, marking a significant shift in how companies approach their marketing strategies. Artificial Intelligence continues to reshape the digital marketing landscape, bringing unprecedented capabilities to businesses of all sizes. According to recent data from Statista, global AI spending in marketing is projected to reach $107.5
According to recent Gartner research published in January 2025, we’re looking at a 25% drop in traditional search engine use by 2026 and a 50% reduction in organic traffic by 2028. ChatGPT alone sees 2.63 billion visits monthlywith users spending an average of 6 minutes per session.
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