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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105
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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. Excluding staffing costs, the top-three results were social media tools, media databases and media placements.

Survey 88
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The Role Of AI in Digital Marketing

5W PR

billion by 2028, marking a significant shift in how companies approach their marketing strategies. This technology has moved beyond simple automation, now offering sophisticated solutions for paid advertising, customer analysis, and personalized marketing campaigns.

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How Search has Changed with LLM Optimization

Contently - Strategy

According to recent Gartner research published in January 2025, we’re looking at a 25% drop in traditional search engine use by 2026 and a 50% reduction in organic traffic by 2028. Across industries, from financial services to healthcare to technology, we’re seeing similar patterns with clients who embrace LLMO strategies early.

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The Future of Content(ly)

Contently - Strategy

According to Gartner’s latest research, we’re facing a 25% reduction in traditional search engine use by 2026, leading to a 50% drop in organic traffic by 2028. While many see this as a threat, I’ve come to view it as the most significant opportunity in content marketing since the rise of social media.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

billion by the year 2028 —a more than sevenfold jump from just $15.8 Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. billion in 2021. appeared first on Landis PR.