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The global connection between businesses has expanded PR activities beyond borders. The trend among brands is to establish global operations through international events participation, global media relations development and coordinated cross-border campaigns. Modern PR professionals now need to handle international tasks that include product launches in Europe, media tours across Southeast Asia and panel talks […] The post Global PR campaigns: How to prepare your team for international med
In todays digital-first landscape, understanding Search Engine Optimization (SEO) can change how your stories are shared. For PR professionals, SEO isnt just technical jargonits a practical tool that helps your public relations content get seen. At its core, SEO is the practice of improving your content so that search engines like Google can find, understand, and rank it more easily.
Marketing and comms puts most of its emphasis on reach when wed be better served by putting the emphasis on being believed The lack of trust thats emerged in American society is pervasive. Its woven into nearly every institutional pillar, and for business, it comes at a high cost. People are less likely to buy from a business unless they trust you. It takes more convincing, more touches, and more proof to create a customer.
Context can help you better compare your campaign or coverage performance against others. This pronouncement sounds like a tongue twister, but stick with us! Looking at your own performance without exploring benchmarks and averages makes it harder to answer is that good or not? Earlier in the year, we launched the CoverageBook Benchmarks Report 2025, […] The post CoverageBook benchmarks 2025 – what does good look like in consumer and trade focused health titles?
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
If you're out in traffic and see that a car is going to crash into you, do you hit the gas to avoid it or stay there and wait for the crash so you can face the consequences? In digital PR , crashes happen every day, and the way you react to them makes a difference between a successful PR strategy and a flop. Today, we'll show you what reactive public relations is, the differences between proactive and reactive PR, and some great examples of reactive PR strategies.
Algorithms are no longer confined to the backrooms of engineering teams or the fine print of tech vendor contracts. They now sit at the heart of corporate reputation. Whether it’s how a company appears in search results, how content is ranked on social media, or how automated systems make decisions that affect customers and employees […] The post Algorithms and accountability: Navigating corporate reputation in the digital age first appeared on Agility PR Solutions.
Algorithms are no longer confined to the backrooms of engineering teams or the fine print of tech vendor contracts. They now sit at the heart of corporate reputation. Whether it’s how a company appears in search results, how content is ranked on social media, or how automated systems make decisions that affect customers and employees […] The post Algorithms and accountability: Navigating corporate reputation in the digital age first appeared on Agility PR Solutions.
Marketing wellness products and services to diverse audiences requires a nuanced understanding of cultural values, traditions, and health beliefs. Many wellness brands have learned difficult lessons about cultural missteps through public backlash and damaged reputations. Research shows that 76% of consumers are more likely to purchase from brands that demonstrate cultural awareness in their marketing.
Market unease over potential tariff hikes and their ripple effects on the global economy underscores an increasingly unpredictable landscape, further shaken by ongoing stock market fluctuations. While monitoring this ongoing volatility, the first thing to remember is not to overreact, said Joey Von Nessen, Ph.D., a research economist at the University of South Carolina.
Learn how influencer marketing has evolved into a key PR strategy, from choosing the right influencers to measuring ROI and ensuring compliance with disclosure rules The post The Role Of Influencer Marketing In PR appeared first on.
Reputation marketing is all about owning your narrative (before someone else does). Just like Taylor Swift flipped the script with her Reputation album and taught us all how to shake it off she turned criticism into credibility and fans into fierce advocates. Brands can do the same. In this article, well explore how to build a reputation that shines even when facing bad reviews or growing public scrutiny.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Public relations has undergone a major transformation over the years. What once relied on newspapers, radio, and television has now expanded into the digital space, where brands connect with their audiences through social media, influencers, and multimedia content. Today, PR is more than just securing press coverageits about building narratives, managing reputations, and fostering meaningful […] The post How public relations is shaping brands in the digital era first appeared on Agility PR
Marketing technology companies face unique challenges when building brand awareness and credibility in today’s crowded marketplace. While traditional PR methods still hold value, digital PR offers Martech startups targeted opportunities to reach decision-makers, build authority, and generate qualified leads. Based on analysis of successful Martech PR campaigns and partnerships, this guide outlines proven approaches for startups to create impactful digital PR strategies that drive measurabl
In this blog, we feature reporters covering biotech and pharmaceuticals who are known for their wide reach, high readership and online visibility and are all found within our media contacts database.
Explore how Honest Company built success in mom and baby products through authentic PR, influencer partnerships and transparent brand messaging that resonates with parents. The post The Power of Authenticity in Mom and Baby PR: A Case Study of Honest Companys Success appeared first on.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. After all, your reputation is your brand. Something along the lines of a collective whisper behind your back, the vibe check you kind of slightly missed, and the difference between becoming a success story or a cautionary tale for PR pros.
In todays fast-paced digital world, video content is king. Whether youre a content creator, marketer, or entrepreneur, producing high-quality videos quickly can be challenging. This is where a free AI video generator comes in, offering an effortless way to create engaging videos without advanced editing skills. In todays fast-paced digital world, video content is king. […] The post The ultimate guide to AI video generators: 12 myths vs. facts first appeared on Agility PR Solutions.
Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market. Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry. Through authentic customer testimonials, founder origin stories, and emotionally-driven campaigns, supplement brands can forge deeper connections with their target audiences wh
Since 2020, Preply has earned over 12,000 referring domains and driven more than 3 million organic visits. I connected with Daniele Saccardi , Preply’s Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made thishappen. We dive into their in-house vs agency approach, link velocity benchmarks, international strategy, and how theyre preparing for an AI-driven search future.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Learn how successful brands build trust in 2025 through transparency, values-driven messaging, and executive visibility. Practical strategies for modern brand leadership. The post Building Brand Trust In 2025: Strategies For Transparency, Values-Driven Messaging, and Executive Visibility appeared first on.
What does it mean to manage social media reputation? On paper, it's about answering comments and reacting to UGC, but it includes so much more work in the real world. Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when it matters most. So what should you do to take care of the social media reputation management aspect of your brand?
Hiring a digital PR professional is much more than finding someone who can write a press release or send out emails. You need someone who can craft stories that stick, build relationships that matter, and think five steps ahead. Because in PR, yesterdays news is already forgotten. That said, the workforce demand in digital PR […] The post 7 skills to look for when hiring a digital PR professional first appeared on Agility PR Solutions.
Water parks across the United States generate over $3 billion in annual revenue, making effective public relations strategies essential for success in this competitive industry. Modern visitors expect more than just water slides and wave pools – they want personalized, tech-enabled experiences that combine excitement with relaxation. Recent studies show that 73% of water park visitors research destinations online before visiting, making digital PR initiatives more important than ever.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
By Polly Winograd Ikonen When art and environmental conservation join forces, magic happens. The recent partnership between Save the Redwoods League (the League) and the new Broadway musical Redwood , starring Tony Award-winner Idina Menzel, demonstrates how creative collaboration can amplify important messages about forest preservation while reaching entirely new audiences.
Learn essential strategies for mastering virtual media appearances on Zoom, from technical setup to body language tips for executives seeking to enhance their digital presence. The post Media Training in the Age of Zoom: A Guide for Modern Executives appeared first on.
In recent years, the term "brand visibility" has become associated exclusively with social media presence. All of the main brand visibility metrics revolved around being seen on Instagram, Twitter (X), Facebook, or other platform of choice. In reality, brand visibility is about being visible everywhere your target audience spends their time. Brand visibility is the total public presence of a brand, all across online and offline media, social media platforms, search engine results pages, and any
When you spend time and money on business efforts, such as buying new equipment, expanding your team, or investing in branding, you want to ensure that your investment will produce results that move the needle toward your broader business goals. Public relations is no different. When you invest in a PR campaign, monitoring the results […] The post The hidden ROI of PR: How strategic communications drive business growth first appeared on Agility PR Solutions.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Public relations and influencer marketing have become inseparable forces in promoting Martech brands. PR teams now manage complex relationships between brands and content creators while maintaining consistent messaging across all channels. The integration of these disciplines creates powerful opportunities for Martech companies to build credibility, manage their reputation, and connect with audiences through authentic storytelling.
By Chris Beard Whenever I speak with students or early-career PR professionals about crisis communication, I often hear the same question: Isnt crisis comms just putting a PR spin on bad situations to make clients look better? My answer? That couldnt be more wrong. During a crisis, your messaging needs to: Be factual/ accurate… Continue reading Don’t Try to ‘Spin’ a Crisis The post Don’t Try to ‘Spin’ a Crisis appeared first on Culpwrit.
Learn how AI, personalization and emerging tech trends are reshaping travel marketing strategies in 2025. Insights on sustainable tourism and digital innovations. The post The Digital Compass: Navigating the Future of Travel Marketing in 2025 appeared first on.
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