Ronn Torossian
DECEMBER 26, 2024
Learn effective influencer PR strategies for small brands to build credibility and reach targeted audiences through authentic collaborations and storytelling. The post Influencer PR Strategies for Small Brands Navigating the Digital Landscape appeared first on.
Presspage
DECEMBER 23, 2024
Today were going to take a look at 3 key PR software features you need for a top-notch issue management plan. Used correctly, these features will help you anticipate, address, and control PR issues, so you can safeguard your reputation while staying ahead of the curve. Lets explore three game-changing tools that empower you to handle issues with precision and confidence!
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Business Wire
DECEMBER 17, 2024
Public relations , investor relations , and media relations professionals have continued to adapt to the rapid technological advancements reshaping communications. Over the last year, AI and advanced analytics became central to crafting personalized strategies, while increased demands for sustainability and transparency pushed PR and IR professionals to refine their approaches to reporting and investor engagement.
Remote PR Jobs
DECEMBER 17, 2024
Breaking into freelance public relations can seem daunting, but it can be a comfortable and lucrative path for PR professionals seeking flexibility and control over their careers. If you're venturing into more creative fields like freelance fashion PR, freelance music PR, or becoming a freelance PR writer this guide will help you launch your career confidently.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The Proactive Report
DECEMBER 11, 2024
The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. 1. Precision Audience Research Gone are the days of broad-stroke messaging.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
DECEMBER 17, 2024
Too many software solutions available and not enough information on which one to pick? We get it, finding the perfect PR tool can be overwhelming. It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life
Ronn Torossian
DECEMBER 5, 2024
In the world of public relations, change is inevitable. From traditional press releases to social media influencers, the PR industry has evolved dramatically over the years. With the rise of digital technology, digital public relations (PR) has become an integral part of communication strategies, requiring a fresh approach to managing a brand’s reputation and engaging […] The post The Evolution of Digital PR: Navigating the Digital Age with Strategy and Integrity appeared first on.
Buzzstream
DECEMBER 6, 2024
Im sure youve read it everywhere: HARO (Help a Reporter Out) is dead. As of Dec. 9, 2024, its replacement, Connectively, has shut down. In reality, it was never really a replacement for journalist requests. HARO has been gone for a while. Over the past few years, some replacements have cropped up, each with pros and cons. Some are paid platforms, others email alert services, each tailored to a specific audience.
Agility PR Solutions
DECEMBER 9, 2024
In the ever-evolving world of technology, where new products, platforms, and ideas are shaping our lives and economies, the role of public relations has never been more important. As we approach 2025, technology companies face a rapidly changing media landscape, an increasingly skeptical public, and the growing need to manage innovation in ways that are […] The post The future of technology PR: Building relationships, managing innovation, and driving global conversations first appeared on
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Prowly
DECEMBER 10, 2024
If you've ever wondered, "How can I track Twitter mentions?" and wanted to find ways of doing it effectively, this article is for you. Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where tracking press hits with dedicated tools comes in handy.
Ronn Torossian
DECEMBER 10, 2024
In todays fast-paced, interconnected world, the ability to manage a crisis is not just a skillits a necessity. From product recalls to public relations disasters, a crisis can hit a brand at any moment, with far-reaching consequences for its reputation and bottom line. However, in the age of social media, 24/7 news cycles, and a […] The post Crisis Communications in the Digital Age: Navigating the Storm appeared first on.
Notified
DECEMBER 12, 2024
From personal assistants like Alexa and Siri to ChatGPT, artificial intelligence has become deeply ingrained in how we interact with information. Search engines, too, are no exception. Platforms such as Google have adopted AI-driven capabilities to revolutionize content discovery.
Agility PR Solutions
DECEMBER 9, 2024
E-commerce success isnt just about what you sellits more about how you sell it, and customer experience is a huge factor. No wonder brands that focus on CX witness 80% revenue growth. Those who dont risk frustrating customers, low conversion rates, cart abandonment, and dwindling loyalty. If you are an e-commerce brand looking to deliver […] The post Tips for creating user-centric e-commerce experiences for maximum impact first appeared on Agility PR Solutions.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
5W PR
DECEMBER 24, 2024
The global shift towards sustainability has permeated every industry, including the alcohol sector. As consumers become increasingly aware of the environmental impact of their choices, they are gravitating toward brands that prioritize eco-friendly practices. This presents a unique opportunity for alcohol brands to not only reduce their carbon footprint but also enhance their brand image and customer loyalty, all of which require working with an alcohol marketing agency.
Prowly
DECEMBER 11, 2024
Gianni Versace famously said: "It is nice to have valid competition; it pushes you to do better." Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. And monitoring competitors is a necessity to do just that. Today, we'll show you how to track your competitors, what to pay attention to, which metrics to pick, and more.
Ronn Torossian
DECEMBER 25, 2024
Learn how PR missteps by Nestle, BP & Yahoo led to reputation damage. Case studies reveal importance of transparent crisis communication & consumer trust. The post Corporate PR Gone Wrong: A Cautionary Tale from the Trenches appeared first on.
Notified
DECEMBER 10, 2024
This recognition celebrates our commitment to transforming communications technology.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
DECEMBER 10, 2024
Toy PR campaigns are often built on the desire to create lasting cultural phenomenabrands that not only capture the imagination of children, but also shape the collective nostalgia of generations. However, when toy brands fail to anticipate cultural shifts or make problematic marketing decisions, they can inadvertently cause a backlash. The He-Man and the Masters […] The post The infamous He-Man PR blunder: The maligned case of Mattels 80s action figures first appeared on Agility PR Soluti
5W PR
DECEMBER 23, 2024
In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. As travelers seek authentic experiences that minimize their ecological footprint, businesses and destinations are increasingly embracing sustainable tourism marketing strategies.
Prowly
DECEMBER 9, 2024
As a PR professional, you're always looking for the next spot for a story that will put your client or business in the media spotlight. Besides being relevant to your topic of interest, a magazine should have one more thing: a large (and relevant) readership. Today, we put our hand to making a list of the top American magazines and show you how we curated it, why these are the most popular US magazines, and how you can reach the journalists that work there.
Ronn Torossian
DECEMBER 24, 2024
Ford's handling of 2024 EV battery recall shows effective crisis management through transparency, customer safety focus & proactive communication in rebuilding trust The post Balancing Trust and Transparency: The Ford EV Recall of 2024 appeared first on.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Bianchi Biz Blog
DECEMBER 5, 2024
The information in this post originally appeared on Public Relations Global Network’s blog. Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
Agility PR Solutions
DECEMBER 9, 2024
Arguably one of the most significant trends in modern communications is the rise of cancel culturethe idea that people or organizations who violate certain values or societal norms should be stripped of their social status. For businesses, this may mean the loss of customers and tarnished reputations. Business leaders and their communications teams must prepare […] The post Crisis communications in the era of cancel culture: Key challenges and effective tactics first appeared on Agility PR
5W PR
DECEMBER 21, 2024
In today’s saturated beauty market, standing out requires more than just high-quality products. It demands a deep connection with consumers, a sense of belonging, and a loyalty that extends beyond the product itself. Beauty brands are increasingly turning to community-building strategies to foster these connections and cultivate a dedicated following.
Prowly
DECEMBER 6, 2024
How would it feel not to struggle with quantifying the impact of your PR actions? Relying on vague metrics that often fail to capture true engagement may lead to missed opportunities, wasted resources, and a lack of strategic direction. But there is a better way to do it. Enter media impressions and reach two crucial metrics that provide clarity and insight into your PR campaign.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Ronn Torossian
DECEMBER 23, 2024
Learn how Ryanair managed its 2024 PR crisis through transparent communication, social media engagement and customer compensation after major flight disruptions. The post Navigating the Storm: The Crisis PR Response of Ryanair in 2024 appeared first on.
PRSay
DECEMBER 9, 2024
Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October. Maiah leads communications strategy, implementation and evaluation for Perpetual Planet Expeditions and other Explorer-led programs to advance the Societys mission to illuminate and protect the wonder of our world
Agility PR Solutions
DECEMBER 8, 2024
When we think about the most iconic technology brands in the world, Apple stands at the top of the list. For over four decades, Apple has not only pioneered cutting-edge products but also perfected the art of public relations. Through its innovative marketing strategies, the company has cultivated a deep emotional connection with its customers […] The post How Apple mastered technology PR to build a global brand with trust and innovation first appeared on Agility PR Solutions.
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