Ronn Torossian
DECEMBER 30, 2024
Learn how beauty brands use authenticity in digital marketing to build trust through influencer partnerships, user content & genuine social media engagement The post The Power of Authenticity in Beauty Digital Marketing appeared first on.
5W PR
DECEMBER 27, 2024
User-generated content (UGC) has revolutionized the video game industry, empowering players to become active creators and contributors to their favorite games. By providing players with the tools and platforms to design, create, and share their own content, developers can foster vibrant communities, deepen player engagement, and extend the lifespan of their games.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Business Wire
DECEMBER 17, 2024
Public relations , investor relations , and media relations professionals have continued to adapt to the rapid technological advancements reshaping communications. Over the last year, AI and advanced analytics became central to crafting personalized strategies, while increased demands for sustainability and transparency pushed PR and IR professionals to refine their approaches to reporting and investor engagement.
Remote PR Jobs
DECEMBER 17, 2024
Breaking into freelance public relations can seem daunting, but it can be a comfortable and lucrative path for PR professionals seeking flexibility and control over their careers. If you're venturing into more creative fields like freelance fashion PR, freelance music PR, or becoming a freelance PR writer this guide will help you launch your career confidently.
Advertisement
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Agility PR Solutions
DECEMBER 18, 2024
Creating personal connections drive people to take action. Whether through community engagement, emotional appeals or shared values, the way people feel about something often moves them more than statistics or academic analyses. And the way to make those feelings stick, regardless of strategy, is to use storytelling and narrative as a conduit for fortifying those […] The post Case study: How storytelling creates meaningful connections that lead to action first appeared on Agility PR Soluti
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
DECEMBER 10, 2024
If you've ever wondered, "How can I track Twitter mentions?" and wanted to find ways of doing it effectively, this article is for you. Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where tracking press hits with dedicated tools comes in handy.
PRSay
DECEMBER 12, 2024
Its performance review season a time to reflect on your own naughty or nice list at work. But what if it were more than a year-end tradition? When approached with strategy and intention, your review can become the ultimate gift: a launchpad for growth and a springboard to a standout year ahead. Ready to sleigh your review? Heres how: 1. Reflect before the review.
Ronn Torossian
DECEMBER 10, 2024
In todays fast-paced, interconnected world, the ability to manage a crisis is not just a skillits a necessity. From product recalls to public relations disasters, a crisis can hit a brand at any moment, with far-reaching consequences for its reputation and bottom line. However, in the age of social media, 24/7 news cycles, and a […] The post Crisis Communications in the Digital Age: Navigating the Storm appeared first on.
Agility PR Solutions
DECEMBER 17, 2024
Brand reputation is among the most valuable assets of a company. This is gained through controlled mechanisms such as paid advertising and owned media. However, earned media represents the unique value proposition of trust. Basically, it’s a testament to what your brand is abouthow authentic and quality-minded your brand could be. Often, it proves more […] The post The role of earned media in enhancing brand reputation first appeared on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Presspage
DECEMBER 23, 2024
Today were going to take a look at 3 key PR software features you need for a top-notch issue management plan. Used correctly, these features will help you anticipate, address, and control PR issues, so you can safeguard your reputation while staying ahead of the curve. Lets explore three game-changing tools that empower you to handle issues with precision and confidence!
Prowly
DECEMBER 17, 2024
Too many software solutions available and not enough information on which one to pick? We get it, finding the perfect PR tool can be overwhelming. It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life
Ronn Torossian
DECEMBER 29, 2024
Learn how effective digital PR campaigns use social media, influencer partnerships and storytelling to build brand awareness and drive engagement online. The post The Art of Digital PR: Why Campaigns Done Well Make All the Difference appeared first on.
Agility PR Solutions
DECEMBER 12, 2024
Have you ever wondered why some brands always seem to top your news feed? All that buzz around a particular company on the internet is like billboards, which are hard to miss, even if you arent specifically looking. That visibility isnt accidental; its driven by strategic branding and PR. These efforts make companies recognizable and […] The post How tech companies can leverage PR and strategic branding: Key tactics and challenges first appeared on Agility PR Solutions.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
DECEMBER 9, 2024
Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October. Maiah leads communications strategy, implementation and evaluation for Perpetual Planet Expeditions and other Explorer-led programs to advance the Societys mission to illuminate and protect the wonder of our world
Prowly
DECEMBER 11, 2024
Gianni Versace famously said: "It is nice to have valid competition; it pushes you to do better." Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. And monitoring competitors is a necessity to do just that. Today, we'll show you how to track your competitors, what to pay attention to, which metrics to pick, and more.
5W PR
DECEMBER 24, 2024
The global shift towards sustainability has permeated every industry, including the alcohol sector. As consumers become increasingly aware of the environmental impact of their choices, they are gravitating toward brands that prioritize eco-friendly practices. This presents a unique opportunity for alcohol brands to not only reduce their carbon footprint but also enhance their brand image and customer loyalty, all of which require working with an alcohol marketing agency.
Ronn Torossian
DECEMBER 27, 2024
Learn how real estate PR builds trust through transparency, community engagement, digital strategies & crisis management in today's changing property market The post Real Estate PR: Building Trust and Transparency in a Changing Market appeared first on.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
DECEMBER 9, 2024
In the ever-evolving world of technology, where new products, platforms, and ideas are shaping our lives and economies, the role of public relations has never been more important. As we approach 2025, technology companies face a rapidly changing media landscape, an increasingly skeptical public, and the growing need to manage innovation in ways that are […] The post The future of technology PR: Building relationships, managing innovation, and driving global conversations first appeared on
Notified
DECEMBER 12, 2024
From personal assistants like Alexa and Siri to ChatGPT, artificial intelligence has become deeply ingrained in how we interact with information. Search engines, too, are no exception. Platforms such as Google have adopted AI-driven capabilities to revolutionize content discovery.
Prowly
DECEMBER 9, 2024
As a PR professional, you're always looking for the next spot for a story that will put your client or business in the media spotlight. Besides being relevant to your topic of interest, a magazine should have one more thing: a large (and relevant) readership. Today, we put our hand to making a list of the top American magazines and show you how we curated it, why these are the most popular US magazines, and how you can reach the journalists that work there.
5W PR
DECEMBER 23, 2024
In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. As travelers seek authentic experiences that minimize their ecological footprint, businesses and destinations are increasingly embracing sustainable tourism marketing strategies.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ronn Torossian
DECEMBER 26, 2024
Learn effective influencer PR strategies for small brands to build credibility and reach targeted audiences through authentic collaborations and storytelling. The post Influencer PR Strategies for Small Brands Navigating the Digital Landscape appeared first on.
Agility PR Solutions
DECEMBER 9, 2024
E-commerce success isnt just about what you sellits more about how you sell it, and customer experience is a huge factor. No wonder brands that focus on CX witness 80% revenue growth. Those who dont risk frustrating customers, low conversion rates, cart abandonment, and dwindling loyalty. If you are an e-commerce brand looking to deliver […] The post Tips for creating user-centric e-commerce experiences for maximum impact first appeared on Agility PR Solutions.
Bianchi Biz Blog
DECEMBER 19, 2024
As 2024 comes to an end, were looking back at our most viewed blog posts of the year. With a focus on automotive and mobility public relations, weve identified a few trends among what our visitors saw as our most popular posts. This year, the topics of interest to our readers revolved around CES, automotive and mobility podcasts, the Automotive News PACE Awards and insights on what journalists really want.
Prowly
DECEMBER 13, 2024
Keeping tabs on mentions gathered from hard-copy publications is just as important as tracking online coverage, especially for PR professionals who need comprehensive media insights. With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
5W PR
DECEMBER 28, 2024
In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. By crafting compelling content that resonates with target audiences and working with a casino marketing agency , casinos can not only attract new customers but also foster loyalty among existing ones.
Ronn Torossian
DECEMBER 25, 2024
Learn how PR missteps by Nestle, BP & Yahoo led to reputation damage. Case studies reveal importance of transparent crisis communication & consumer trust. The post Corporate PR Gone Wrong: A Cautionary Tale from the Trenches appeared first on.
Agility PR Solutions
DECEMBER 10, 2024
Toy PR campaigns are often built on the desire to create lasting cultural phenomenabrands that not only capture the imagination of children, but also shape the collective nostalgia of generations. However, when toy brands fail to anticipate cultural shifts or make problematic marketing decisions, they can inadvertently cause a backlash. The He-Man and the Masters […] The post The infamous He-Man PR blunder: The maligned case of Mattels 80s action figures first appeared on Agility PR Soluti
Expert insights. Personalized for you.
195 
Let's personalize your content