Onclusive

JANUARY 13, 2025

The post 8 tapes essentielles pour matriser votre planification RP & Marketing en 2025 appeared first on Onclusive.

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Ronn Torossian

JANUARY 12, 2025

Learn how small brands can leverage micro-influencers to build authentic connections, increase brand trust and drive sales through effective influencer marketing The post Influencer Marketing for Small Brands: Unlocking the Power of Authentic Connections appeared first on.

Branding 195

Branding Brand Marketing 195

PRSay

JANUARY 7, 2025

As the new year begins, its the perfect time to reflect on ways to grow personally and professionally. By making small, intentional changes to your mindset and career approach, you can significantly enhance your fulfillment and achieve greater success. Take risks and challenge authority. Build relationships on mutual respect. Instead of immediately saying yes to an assignment, consider its business implications.

Publicity 157

Publicity Construction LinkedIn Trends 157

Agility PR Solutions

JANUARY 8, 2025

As climate change is no longer a faraway threat but rather a live crisis in the present, public relations campaigns become more and more critical. Converting raw climate data into meaningful and actionable global initiatives requires more than scientific reports. It almost demands that it become global storytelling, relatable, and mobilizing. A PR campaign is […] The post PR campaigns that transform climate data into global climate action first appeared on Agility PR Solutions.

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Data Mobile Storytelling Crisis 100

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

5W PR

JANUARY 7, 2025

In today’s interconnected world, hotels face the challenge of crafting campaigns that resonate with diverse audiences across the globe. The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Local Strategies Local strategies allow hotels to connect with their target audience on a deeper level by understanding and catering to their unique needs, preferences, and cultural nuances.

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Hotels Local Marketing Engineering 78

MaccaPR

JANUARY 13, 2025

Prepare yourself, and your clients, for the year ahead Welcome to 2025! The world and how we live within it is shifting every day. Changes within the public relations landscape dont only affect us as PR professionals, but were also responsible for guiding our clients through the ever-evolving world of Marketing, PR and Communications. Here are four predictions relating to AI, media consumption habits, cross-functional comms alignment and crisis communications and how to best prepare for the ye

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Ronn Torossian

JANUARY 11, 2025

Learn how financial PR professionals navigate Latin America's diverse economies and cultures to build trust and communicate effectively with stakeholders The post Financial PR Done Right in Latin America: Connecting with Diverse Economies and Cultures appeared first on.

Financial 195

Financial Communications Publicity 195

Agility PR Solutions

JANUARY 6, 2025

Understanding competitor strategies is key to thriving in a competitive market. By analyzing the keywords your competitors rank for, you gain insights into their content priorities, audience preferences, and the trends shaping your industry. Competitor keyword analysis empowers businesses to stay ahead by identifying gaps, refining strategies, and seizing untapped opportunities.

Marketing 100

Marketing Analysis Trends Strategy 100

5W PR

JANUARY 10, 2025

The alcohol industry, long seen as a traditional and often indulgent sector, is undergoing a significant transformation. Driven by a growing global consciousness about environmental and social issues, sustainability is emerging as a key driver of innovation and brand differentiation. As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices.

Branding 78

Branding Brand Agriculture Chemicals 78

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Sword and the Script

JANUARY 7, 2025

Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis The chief financial officer (CFO) is the single biggest skeptic marketing and communications leaders face when it comes to results. Thats according to a survey of 378 senior marketing leaders by Gartner which was published recently. CFOs edged out CEOs by one percentage point and topped the head of sales by nine percentage points.

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Measurement Marketing B2B Survey 148

Notified

JANUARY 6, 2025

The loss of consumer trust isnt simply tied to misinformation; its a deeper challenge that we need to explore more closely.

Crisis 78

Crisis Consumer Communications Publicity 78

Ronn Torossian

JANUARY 10, 2025

Learn how Amazon's affiliate marketing program became a key driver of its success through trust, scalability, and a vast network of content creators worldwide The post Amazon’s Affiliate Marketing Program: The Cornerstone of a Retail Giant’s Success appeared first on.

Retail 195

Retail Marketing 195

Agility PR Solutions

JANUARY 9, 2025

Public relations has always had a challenge managing the dizzying pace of the news cycle. However, viral social media news’s explosive nature and subsequent reactions added a whole new element for PR professionals to navigate. Now that weve mastered traditional platforms, the new kid on the blockdecentralized mediais turning the corner. What exactly are these […] The post The future of media relations: Engaging with decentralized media and new audiences first appeared on Agility PR S

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Media Relations Media Viral Social Media 105

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

5W PR

JANUARY 6, 2025

The spirits industry, once a bastion of tradition, is undergoing a quiet revolution. A new wave of distilleries is emerging, driven by a commitment to sustainability and ethical practices. These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies.

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Transportation Branding Brand Ethics 78

Steve Barrett on PR

JANUARY 9, 2025

PRWeek convenes its editorial team for the first podcast of 2025 to look forward to Feb. 4s critically important PRDecoded conference where the biggest industry issues will come under the microscope.

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Conference Industry Blogging 78

PRSay

JANUARY 13, 2025

Friends! I started the New Year with a vision board workshop. (Theres something so soothing about cutting and pasting IRL.) There, our delightful leader recommended that we call our masterpieces DECISION boards, not vision boards. In the spirit of manifesting a delightful and successful 2025, here are seven decisions to make for your writing practice this year: Favor HI (human intelligence) over AI.

Writing 78

Writing Policies Storytelling Creativity 78

Ronn Torossian

JANUARY 9, 2025

Learn how food and beverage brands leverage digital marketing through personalization, social media influencers, e-commerce strategies and user-generated content to drive success. The post Digital Innovation in Food and Beverage Marketing: A Blueprint for Success appeared first on.

Marketing 195

Marketing Social Media Strategy Branding 195

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

JANUARY 8, 2025

Lets face it: youve seen some terrible pitches. PR pros have hit send on press releases about products youd never cover, addressed emails to Dear [Insert Random Name Here], and pitched stories so irrelevant, you wondered if theyd mixed up their media lists entirely. On behalf of PR professionals everywhere: were sorry. But lets dig […] The post Dear journalists: Were sorry for all the bad pitchesand 6 ways PR promises to improve first appeared on Agility PR Solutions.

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Pitching Media Media Relations Publicity 105

5W PR

JANUARY 12, 2025

The clean beauty movement has taken the beauty industry by storm, transforming consumer preferences and reshaping industry standards. This consumer-driven trend prioritizes products that are free from harmful chemicals, made with natural or organic ingredients, and produced sustainably and ethically. As clean beauty continues to gain momentum, brands must navigate a complex landscape of regulations and evolving consumer expectations to successfully market their products, best done with the help

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Consumer Chemicals Marketing Ethics 78

Buzzstream

JANUARY 8, 2025

Many are realizing that old-fashioned link building just isn’t enough these days. Therefore, there has been a shift in how brands and agencies are thinking about building links. The big move is towards “digital PR.” One of the brands making this switch has been Clearlink. So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency.

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Digital PR Google Comparison SEO 62

HMA Public Relations

JANUARY 6, 2025

Happy #MediaMonday! Check out the latest feature to meet Josh Kristianto, a reporter for ABC15 Arizona. Josh shares how he got his start as editor-in-chief of his high school newspaper, growth pitches he is looking for, favorite stories to work on and more. Take a look!

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Newspapers Pitching Meeting Report 75

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Ronn Torossian

JANUARY 8, 2025

Explore key fintech marketing trends for 2025, from AI-powered personalization and voice marketing to metaverse integration, embedded finance and sustainable practices. The post The Future of Fintech Marketing: Trends to Watch in 2025 appeared first on.

Trends 195

Trends Marketing 195

Agility PR Solutions

JANUARY 6, 2025

In a rapidly evolving digital age, the confluence of public relations, digital marketing, and cutting-edge technologies like Tesla cars represents a transformative approach to brand building and customer engagement. These elements, when aligned, create compelling narratives that not only capture attention but also foster long-term loyalty among consumers.

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Technology Marketing Consumer Branding 105

5W PR

JANUARY 6, 2025

The freemium model has proven to be a powerful strategy for SaaS companies, enabling them to acquire a large user base and convert them into paying customers. As the world moves into 2025, this model remains a cornerstone of many successful SaaS businesses. By understanding the key principles and implementing effective strategies, brands can optimize their freemium model to drive significant conversions.

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Data Agency Groups Community 78

OnePitch

JANUARY 7, 2025

Andrew Couts is a Senior Editor of Security and investigations at WIRED.

Media 71

Media 71

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

JANUARY 7, 2025

Shel Holtz shares insights on leveraging AI tools in corporate communications, ethical considerations, and preparing for the future of AI in PR.

Communications 71

Communications Ethics Corporate Tools 71

Ronn Torossian

JANUARY 7, 2025

Discover how fashion retail marketing will evolve in 2025 with digital innovation, sustainability focus, inclusivity trends and personalized shopping experiences. The post Navigating the Future of Fashion Retail Marketing in 2025: Trends Shaping the Industry appeared first on.

Fashion 195

Fashion Retail Trends Industry 195

Agility PR Solutions

JANUARY 9, 2025

As cyber threats grow more sophisticated, it becomes increasingly important for brands in the technology space to demonstrate their commitment to cybersecurity. However, protecting consumer data is not enough. In today’s world, brands must also build consumer trust by being transparent about the measures they are taking to combat cyber threats.

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Measurement Consumer Technology Data 94