Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. It is also comfortable for most marketing professionals because they can still control it completely.

Advertising 195

Advertising Advertising Marketing How To 195

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

Measurement 140

Measurement Tools Analytics Data 140

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Retail Energy 161

Shift Communications

JUNE 24, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Let’s explore each of these.

Advertising 109

Advertising Advertising Strategy Publicity 109

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Already, Facebook parent company Meta has warned of an advertising slowdown. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. No amount of paid advertising can buy trust.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. Advance legwork can improve the odds of achieving measurable impact.

Measurement 120

Measurement Study Data Agency 120

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 221

Media Analysis Measurement Advertising 221

PRSay

JANUARY 9, 2018

We’re in the midst of a time of massive disruption in our profession, and it’s shifting the fundamentals — the structure of agencies and teams, the workings of agency-client partnerships and the ways we employ and deploy talent. Measure and win: We’re under more pressure to prove PR’s value through measurement.

Measurement 126

Measurement Creativity Analytics Groups 126

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 221

Media Measurement Analysis Television 221

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. But new forms of measurement are not necessarily sufficient to command re-investment in an industry or function.

Communications 186

Communications Marketing System Measurement 186

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. MARCH 26, 2021. Watch webinar. Read transcript. Bryan Pedersen, Chief Information Officer, MSL USA. Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART).

Strategy 244

Strategy How To Media Measurement 244

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

How To 129

How To Content Marketing Engineering Advertising 129

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. Before an agency sets them, it’s critical that they understand organizational goals and what the company hopes to achieve with a robust PR program. Engagement.

Measurement 182

Measurement Agency Advertising Advertising 182

Onclusive

JANUARY 20, 2020

In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company. Digital media and advertising teams are always looking for new, more effective content, whether they are focused on brand building at the start of the customer journey or late-stage demand generation conversions.

Marketing 195

Marketing How To Measurement Advertising 195

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Having access to the CMS, even in a read-only capacity, can help your PR agency understand what’s been done already. Earned Media. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. They’re measurable. One of the unhappiest outcomes of a client-agency relationship is one of disappointment when grand ambitions aren’t realized.

Strategy 220

Strategy Measurement Advertising Advertising 220

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

Advertising 78

Advertising Advertising Exercises Measurement 78

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic–It’s important to take a look at your website traffic before, during, and after PR.

Measurement 90

Measurement How To Television Analysis 90

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. That’s not really the way to measure PR. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Leadership 199

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Rock the Status Quo

JULY 30, 2014

But one thing I do know is that if pre-planning is an issue within your department, organization or agency, there is an even larger problem to address… because it typically signifies a reactive culture, instead of proactive. Even AVEs (advertising equivalencies). Attaining and exceeding goals is measurement nirvana.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Stephen Waddington

JUNE 28, 2017

Advertising Equivalent Value (AVE) has mutated into a new form of measurement for the digital and social age called Earned Media Value (EMV). AVE metrics are determined by calculating the equivalent advertising cost for earned content. Defining a measurement framework for a campaign is hard. It’s nonsense.

Measurement 0

Measurement Advertising Advertising Viral 0

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg.

Trends 161

Trends Publicity SEO Advertising 161

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Crenshaw Communications recently was named as the agency to represent Wearsafe labs. In the near future, I do see an increase in measurement, metrics, and quantifying value.

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. We’ve also seen an increase in solution and agency partners as well. households having at least one video streaming service subscription.

Trends 170

Trends Advertising Advertising Video 170