Advertising Analysis Infographics 
Cision
DECEMBER 20, 2017
A characteristic that sets content marketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging. A company that sells similar products, Old Spice , also branches out to related topics in its advertising but gears it toward a different audience.
Cision
DECEMBER 5, 2017
You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.
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Onclusive
MAY 10, 2018
According to longtime industry vet Emily Scherberth: “It’s crucial that PR pros become skilled in market research, just as advertising agency folks have been for decades. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.) 3–Visual Storytelling.
Shift Communications
OCTOBER 9, 2014
Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff. Lots and lots of content.
Presspage
NOVEMBER 6, 2017
With the added value of qualitative analysis, it’s possible to keep track of your performance and use it to base future predictions and strategies on. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE).
Prowly
FEBRUARY 13, 2025
Publish posts, infographics and videos that will help build your brand awareness and create a space for people to connect and engage. Follow external links and relevant keywords (which will help your SEO strategy), and see if your advertising efforts resonate with your target customers.
Sword and the Script
SEPTEMBER 10, 2020
Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. Look to see how many touches were involved and role content played in the deals you closed.
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