Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications.

Analysis 95

Analysis Measurement Data Examples 95

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Measure how much. What people do online — search for, buy, etc. — One such customer (who will go unnamed!)

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. PR professionals’ unique experience in managing news cycles, identifying brand-safe advertisers, and spotting risks for public or advertiser backlash will complement marketers’ perspective and experience here.

Trends 333

Trends Industry Government Data 333

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. This is the only way to provide a unified and accurate measurement.

Media 221

Media Measurement Analysis Television 221

5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. Measuring and Optimizing UGC Performance Traditional PR metrics don’t fully capture the impact of UGC campaigns.

System 99

System Tools Policies Measurement 99

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

PRSay

JANUARY 3, 2025

A separate Forbes analysis found that consumers often have negative reactions to AI-generated content, and many (especially Millennials and Gen Z) can easily spot it in advertisements, email copy, social media posts, and calls to action. That doesnt mean PR professionals should avoid these tools entirely.

Trends 97

Trends Brand Branding Publicity 97

Shift Communications

JUNE 24, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Let’s explore each of these.

Advertising 109

Advertising Advertising Strategy Publicity 109

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. This is the only way to provide a unified and accurate measurement.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. This is the only way to provide a unified and accurate measurement.

Media 195

Media Measurement Analysis Television 195

5W PR

MARCH 13, 2025

When seven Chicago residents died from cyanide-laced Tylenol capsules, J&J immediately halted all advertising and issued widespread safety warnings. Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage. ” Chipotle’s 2015 E.

Crisis 78

Crisis Examples Industry Crisis Management 78

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images.

How To 282

How To Storytelling B2C Measurement 282

Prowly

DECEMBER 6, 2024

Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. First, impressions measure how often your content is displayed to users, providing insights into your ability to reach your target audience effectively. How to measure media impressions and reach for PR?

Media 104

Media Measurement SEO Instagram 104

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. One of the most common reasons behind the failure of earned media strategy is the lack of analysis.

Strategy 244

Strategy How To Media Measurement 244

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Agility PR Solutions

APRIL 28, 2019

You’re probably measuring the results of your PR campaign wrong. Many of us are still using advertising’s old impression-based metrics and advertising equivalencies to show the value of media relations rather than dive into the […]. Then you’re measuring PR campaign results wrong appeared first on Agility PR Solutions.

Measurement 131

Measurement Advertising Advertising Media Relations 131

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

5W PR

FEBRUARY 15, 2025

PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results. A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising.

Brand 78

Brand Branding Storytelling Exercises 78

5W PR

MARCH 21, 2025

Recent industry data shows that influencer-led casino promotions generate 3x higher engagement rates compared to traditional advertising. Casumo’s launch team used sentiment analysis to track brand perception, allowing them to address concerns proactively and maintain a 4.5/5 5 average rating across review platforms.

Case Study 78

Case Study Measurement Reputation Study 78

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. Is that the kind of analysis that-. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

JUNE 26, 2013

While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. Set a clear, measurable goal. Determine how you will measure the goal – what defines success? The follow through analysis is essential to judging the efficacy of any plan. Calculate the cost per customer.

Creativity 103

Creativity Measurement Print Analysis 103

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic–It’s important to take a look at your website traffic before, during, and after PR.

Measurement 90

Measurement How To Television Analysis 90

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Let’s look at how to measure more thoughtfully. Measurement Pre-Requisites.

Advertising 60

Advertising Advertising Measurement Publicity 60

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. With the added value of qualitative analysis, it’s possible to keep track of your performance and use it to base future predictions and strategies on. Quantitatively measuring PR results.

Measurement 97

Measurement Comparison Advertising Advertising 97

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 98

Measurement Social Media Media Internal 98

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. In our business, that means establishing key performance indicators (KPIs).

Measurement 182

Measurement Agency Advertising Advertising 182

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 3) Earned media improves advertising effectiveness.

Study 162

Study Media Relations Media B2B 162

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 106

Measurement Education Twitter Facebook 106

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Prowly

FEBRUARY 20, 2025

Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound). For example, you can set aside $1,000 for advertising campaigns per month, $1,000 for content creation on organic channels, and $500 monthly for PR tools such as Prowly. Budget Advertising : $15,000 for social media ads and influencer partnerships.

Writing 104

Writing Communications How To Internal 104

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. The top three perceived weaknesses were quantitative data analysis, email marketing and qualitative data analysis.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Shift Communications

JUNE 12, 2017

The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. What’s wrong with this approach is that we try to force quantitative analysis to answer qualitative questions. How Much to Invest in Measurement.

Measurement 147

Measurement Data Study Advertising 147

Agility PR Solutions

APRIL 26, 2022

Compared to advertising campaigns, the effectiveness of a PR campaign isn’t as straightforward to measure. However, it’s still possible to measure the return on investment of public relations efforts […].

Publicity 160

Publicity Measurement Advertising Advertising 160

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Brands are beginning to over-rely on data and measurement. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm.

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Trends Communications Employee Enterprise 151