NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began.

Advertising 78

Advertising Advertising Brand Branding 78

Cision

MAY 12, 2017

The free version of the tool lets you monitor up to 10 backlinks and 2 domains for each request, while the paid versions let you perform a thorough analysis of the backlink profile. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AdWords Placement.

Google 259

Google Digital PR Mobile SEO 259

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. According to thecompany10, “Who can say exactly why a video or story goes viral? Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. Post-campaign analysis is equally important. Evaluate what worked, what didnt, and why.

Examples 104

Examples How To Product Launch Print 104

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands understand the social predicament and continue to invest in social media advertising, yet 80 percent of marketers are unable to attribute ROI to their social media efforts. Surveys & Research.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency.

Social Media 120

Social Media Facebook Twitter Print 120

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

Agility PR Solutions

SEPTEMBER 19, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free” advertising this past August when its sassy Fried Chicken Sandwich battle went viral on Twitter—and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 81

Twitter Viral Marketing Advertising 81

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. A veteran marketer and an up-and-coming rookie argue the call.

Consumer 81

Consumer Marketing Television Viral 81

NewsWhip

JUNE 2, 2020

Marketing and Advertising. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting.

Case Study 78

Case Study Study Viral Data 78

ReimaginePR

JUNE 6, 2016

2: Situation Analysis. 8: Paid Advertising. Next, you need to determine how much you’ll set aside in your budget for paid advertising. Plus, social media advertising can be very affordable at times (costing under a nickel for a click), so it’s a great investment to consider making. #9: Are your profiles up-to-date?

Social Media 120

Social Media Media Instagram Advertising 120

Buzzstream

NOVEMBER 21, 2024

In it, he discusses how we are so overwhelmed by constant interruptions from advertisements that we tune most things out. We’ve also done a Digital PR SEO Impact Analysis , showing how and when digital PR campaigns impact rankings and organic traffic. These are the ones that provide actual value. These days, you can’t miss Mark.

Digital PR 62

Digital PR SEO Web Resources 62

Konnect Agency

JANUARY 17, 2020

Brands are continuing to expand marketing strategies to utilize influencers for a wide range of tactics including advertising, content creation, events and more. Instead of chasing after a viral moment, brands need to understand what’s driving the conversation amongst their consumers so that they can join and deliver value to this chatter.

Social Media 87

Social Media Trends Media Instagram 87

NewsWhip

SEPTEMBER 1, 2022

The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention. The first game of the World Cup starts on November 20 th , by which time we’ll be in full-blooded ‘ Ding Dong Merrily On High!

Brand 78

Brand Branding Data Viral 78

5W PR

MAY 18, 2018

The more content a company can create as a result of their experiential marketing events, the easier it will be for that brand to supplement their existing SEO and digital advertising campaigns. Competitive analysis can help with this, as can conversations with previous clients. 2. It Creates Authentic Interactions with Customers.

Company 96

Company Marketing Social Media Analytics 96

Mindful Marketing

NOVEMBER 6, 2022

Most of us have seen lifelike deepfakes, which are easy to find on the web , but the most eerily realistic ones likely have been created by the Belgian company Metaphysic , whose viral videos employing American actor Miles Fisher to deepfake Tom Cruise were highlighted in an illuminating NBC Today segment about the technology.

Marketing 78

Marketing LinkedIn Technology Comparison 78

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Newsfile

FEBRUARY 28, 2024

Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself.

Viral 52

Viral Crisis Communications SEO Reputation 52

The Resolution Blog

JANUARY 8, 2018

If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Online advertising has changed.

Tools 136

Tools Publicity SEO Measurement 136

Contently - Strategy

JUNE 18, 2024

The viral Cadbury “Gorilla” advertisement —wherein a gorilla drums along to Peter Gabriel’s “In The Air Tonight,” and no chocolate is consumed—is downright silly. However, per Neuro-Insight’s analysis, it ranked in the top 1 percent for long-term memory encoding. Just like that, the ad increased sales by 10 percent.

Storytelling 52

Storytelling Examples Brand Branding 52

Beyond PR

MAY 12, 2017

The free version of the tool lets you monitor up to 10 backlinks and 2 domains for each request, while the paid versions let you perform a thorough analysis of the backlink profile. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AdWords Placement.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

MARCH 22, 2016

Sentiment analysis, for example, looks mighty interesting in a dashboard, but with a few outliers, it’s hard to find a pragmatic business application. Marketers think in terms of findability, sharability and virality. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Small Business Trends 60

Buzzstream

MAY 2, 2024

He did this really interesting analysis of the, like 12 companies that. I read a really interesting report the other day from from Cyrus Shepard and he did an analysis of internal linking anchor texts and the impact on rankings. And so on, we’re a small startup without like huge advertising budgets. Those free channels.

Internal 118

Internal International Insurance Insurance 118

Doctor Spin

APRIL 6, 2023

Analysis David can’t beat Goliath using his size or raw strength, but he has an advantage in speed and accuracy from a distance. David should leverage the surprise element and not advertise his advantage beforehand. Thank you for reading this article. The 1-page strategy focuses on how to win.

Strategy 52

Strategy Real Estate Case Study System 52

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands understand the social predicament and continue to invest in social media advertising, yet 80 percent of marketers are unable to attribute ROI to their social media efforts. Surveys & Research.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

JULY 10, 2024

I say a lot, there is some digital PR being done right now that is just not relevant, there is absolutely no value outside of that link and my analysis of data, my gut feeling is that Google has been ignoring these links for a long time. Are we talking about SEO here, or are we talking about marketing and advertising?

Digital PR 98

Digital PR SEO Google Travel 98

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. The situation you face may call for such an analysis: You are aware of a problem but do not know how best to go about addressing it. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Sentiment analysis - just because your digital PR campaign gained traction, doesn't mean it's all great. It now offers powerful tools for journalist research, sentiment analysis, and trend prediction.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Burrelles Fresh Ideas

OCTOBER 31, 2023

Cost-Effective In contrast to conventional advertising or marketing initiatives, newsjacking can prove to be a budget-friendly tactic. Given newsjacking’s reliance on real-time news, viral material, and trends, having the correct media monitoring (including social media) in place is essential.

Ethics 103

Ethics Trends Social Media SEO 103

ZudePR

MAY 17, 2016

Advertising legend David Ogilvy agreed: On the average, five times as many people read the headline as read the body copy. Did you know that 80 per cent of people read a headline while only 20 per cent will read the rest? So crafting a powerful one is important. In this online world. Here are three top tips. #1: Print it out.

How To 60

How To Tools Writing Viral 60

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. A Comprehensive Analysis. Viral Marketing: The Hope, Hype and Helplessness. Social media has become, in many senses, the very thing it once disintermediated. Earning Attention: Cold Calls, Content and Ads [UML].

Web 60

Web Google Mobile B2B 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52

Prowly

MARCH 6, 2025

While this guide is made for PR professionals, anyone can use these metrics for their own social media analysis. Brand mentions & sentiment analysis Why it matters for PR: Brand mentions happen when someone uses your brand's name on social media by tagging you or simply writing it out. So, which one do you need?

Social Media 104

Social Media Media Measurement Analysis 104

Buchanan PR

DECEMBER 22, 2024

Building on its success with TikTok challenges in 2024, Duolingo’s quirky mascot is likely to continue fostering engagement by encouraging users to share language-learning victories and humorous missteps, driving viral trends and app downloads.

Social Media 90

Social Media Trends Viral Media 90

Prohibition

NOVEMBER 12, 2018

When Nike announced Colin Kaepernick as the face of its new advertising campaign, it outraged American patriots that didn’t agree with the NFL player kneeling during the American national anthem. Videos of people burning their Nike products went viral on social media with many customers announcing they will boycott the sporting brand.

Analysis 54

Analysis Viral Advertising Advertising 54

Shift Communications

MARCH 25, 2015

While our skills sets are increasingly converging, we can’t expect marketing teams to know the ins and outs of pitching business press or PR pros to know every aspect of data analysis. . Creativity only exists in advertising.” – Stephanie Chan , SHIFT NYC. We all just flex our creative muscles differently in the process. “PR

Marketing 60

Marketing Advertising Advertising Pitching 60