Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. This is currently done with massively varying degrees of analytical rigor, but that is another story.

Advertising 195

Advertising Advertising Marketing How To 195

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). Google offers free courses on analytics and AI. Most of the social media platforms have courses you can take on their advertising products. Weekly writing If you are reading this you know I produce a weekly blog post.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Video summaries of current blog posts are another way to ramp up video content.

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice.

Comparison 294

Comparison Advertising Advertising Analytics 294

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

MARCH 2, 2016

But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend! First, Decide What the “Right” Analytics Are. For others, it’s social media follows, shares and likes. This is working.”

Analytics 120

Analytics Marketing How To Measurement 120

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Make your blog posts work harder through linking, sharing and more. Then see what the analytics show.

Blogging 136

Blogging Airlines Analytics Facebook 136

5W PR

JANUARY 27, 2025

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. The Evolution of PR Measurement PR measurement has come a long way from the days of manually tracking press clippings and estimating advertising value equivalency (AVE).

Measurement 78

Measurement Tools Analysis Analytics 78

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. 2) Blogging benchmarks. 49% check analytics for every post.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

5W PR

JANUARY 7, 2025

This can be achieved through targeted advertising on social media platforms or search engines. Use data analytics to identify regional trends and preferences. The post Local vs. Global: Crafting Hotel Campaigns That Resonate in Different Markets appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Hotels 78

Hotels Local Marketing Engineering 78

Landis PR

MARCH 17, 2025

If youre a PR pro, you know that a media hit in a major client target publication is worth more to them than ten hits in minor trade blogs. Cutting and pasting impressions or advertising equivalency and shooting off an email isnt the same as a short intro of, Good news, Susie Client! Present that hit accordingly!

Analytics 59

Analytics Measurement Data Software 59

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

APRIL 12, 2025

Successful water parks now employ comprehensive digital strategies that include influencer partnerships, user-generated content campaigns, and targeted advertising. Measuring PR Success and ROI Modern water parks use sophisticated analytics tools to measure the success of their PR initiatives. times higher than industry averages.

Trends 78

Trends Strategy Publicity System 78

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. Analytics – Programs that gather data from your Website including usage and share insights to help you best market yourself.

SEO 211

SEO Tools Engineering Google 211

5W PR

DECEMBER 31, 2024

Alcohol advertising is subject to strict guidelines and restrictions that vary by country and platform. Be accurate and transparent in all claims to ensure truthful and non-misleading advertising. Use analytics tools to gain insights into the audience’s behavior and preferences.

Creativity 78

Creativity Social Media Strategy Brand 78

5W PR

DECEMBER 4, 2024

Utilize Paid Advertising While organic reach is important, paid advertising can accelerate a campaign’s momentum. Track and Analyze Results Monitor the campaign’s performance using analytics tools. Identify influencers in the app’s niche and collaborate with them to promote the app to their followers.

Viral 78

Viral How To Advertising Advertising 78

PRSay

NOVEMBER 25, 2024

Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Build and leverage your network. Create your own opportunities.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Talking to people is how I made it on this blog! It also lines you up for career opportunities because you’re talking to a decision maker. So, it definitely works :-).

Case Study 224

Case Study Trends Instagram Social Media 224

Prowly

DECEMBER 6, 2024

Each of them plays a different role in media strategy: Earned impressions come from organic mentions Paid impressions originate form advertising Owned impressions come from brand-generated content Media impressions vs. reach One basic difference between impressions and reach is the number of users which viewed the content.

Media 104

Media Measurement SEO Instagram 104

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: CMS logins to blogs, content libraries, asset pools. Earned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? We’ve spoken with some companies and we work very closely with some where what they’re doing is they’re getting the publisher analytics directly. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Mindful Marketing

JULY 19, 2023

These organizations often say they don’t sell customer data; rather, they “share” it with their advertising partners. Of course, advertisers pay these big data collecting companies to run their ads, so selling vs. sharing seems like semantics. ” ​ Subscribe to Mindful Matters blog.

Analytics 101

Analytics Data Retail Advertising 101

5W PR

NOVEMBER 27, 2024

Consider paid advertising to reach a wider audience and target specific demographics. Use analytics tools to gain insights into the audience’s behavior and make data-driven decisions to optimize the marketing strategies. Optimize the website for search engines, ensuring it’s mobile-friendly and easy to navigate.

How To 78

How To Marketing Hotels Local 78

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.

Technology 266

Technology Television Web Social Media 266

5W PR

DECEMBER 25, 2024

Ensure that all marketing activities comply with local and national alcohol advertising laws and regulations. Use analytics tools to gain insights into audience demographics, content performance, and campaign ROI. This can lead to deeper relationships, more impactful collaborations, and increased brand loyalty.

Industry 78

Industry Guidelines Marketing Creativity 78

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Also, pay-per-click ads will be easier to create for your advertising experts once you have identified the keywords that you want to be known for.

Brand 208

Brand Branding How To SEO 208

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. The campaign is going well – positive press and analytics that prove people are responding.

Publicity 256

Publicity Brand Branding Storytelling 256

Prowly

APRIL 10, 2025

It encompasses a brands presence across multiple channels, including search engines, social media, websites, advertisements, and physical locations. Track mentions in blogs, forums, print, and broadcast media. Brand visibility refers to how easily and frequently (potential) customers see, recognize, and remember your brand.

Brand 104

Brand Branding How To Measurement 104

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Radio 83

Radio Sports Marketing Local 83

Onclusive

AUGUST 28, 2019

Paid media (advertising) is rarely integrated with owned (e-commerce, email, owned social) who infrequently work with earned (public relations/communications). One native advertising partner told us that amplifying earned editorial content is the single greatest driver of product sales for one of their clients.

Media 240

Media LinkedIn Retail Consumer 240

5W PR

JULY 5, 2023

This is where big data analytics steps in to provide solutions. What is Big Data Analytics? Big data analytics is all about analyzing and extracting insights from massive and intricate datasets. To tackle this challenge, advanced algorithms, statistical models, and computational tools are employed in big data analytics services.

Big Data 78

Big Data Analytics Data Analysis 78

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry.

Publicity 166

Publicity Analytics Data Advertising 166

5W PR

JANUARY 4, 2025

Utilize Paid Advertising While organic marketing efforts are essential, paid advertising can accelerate growth and reach a wider audience. Use analytics tools to monitor website traffic, social media engagement, and conversion rates.

Marketing 78

Marketing Instagram Advertising Advertising 78

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

Advertising 78

Advertising Advertising Exercises Measurement 78

Business Wire

MARCH 6, 2017

Provided by your analytics program, URL builders or UTM links are lines of text you add to the end of a URL that allow the program to track the inbound traffic activity you are generating. Create extensions for blog posts, social updates, advertising and other marketing collateral to keep your program’s activities separated.

Measurement 161

Measurement How To Analytics Data 161