ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Marketing teams must adapt their strategies now to maintain effective digital campaigns while respecting user privacy and meeting compliance requirements.

Privacy 78

Privacy Marketing Advertising Advertising 78

Ronn Torossian

FEBRUARY 17, 2025

Learn how law firms can boost client acquisition through personalized digital marketing strategies, data analytics and targeted advertising campaigns. The post Legal Digital Marketing: Crafting Personalized Strategies for Client Acquisition appeared first on.

Strategy 195

Strategy Marketing Analytics Advertising 195

5W PR

JANUARY 7, 2025

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. For example, a hotel chain operating in the Middle East might need to adjust its marketing materials to be more modest and respectful of local traditions.

Hotels 78

Hotels Local Marketing Engineering 78

Cision

MARCH 2, 2016

But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend! First, Decide What the “Right” Analytics Are. For others, it’s social media follows, shares and likes.

Analytics 120

Analytics Marketing How To Measurement 120

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 268

Corporate Analytics Communications Web 268

Onclusive

OCTOBER 8, 2019

The ever-evolving landscape of social media, journalism, digital marketing, and self-publishing mean that we are entering a dynamic new era where it’s easier than ever to leverage media to promote your company. If you’re a marketer in today’s digital world, you understand the importance of media across different channels.

Strategy 56

Strategy Media Journalism Analytics 56

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). Most of these are focused on marketing, communications, leadership and psychology. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. Why is that true in PR and comms?

Google 156

Google Course Survey YouTube 156

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. AdExchanger Social Distancing With Friends. Adweek Yeah, That’s Probably an Ad. The Mumbrellacast.

Marketing 204

Marketing Advertising Advertising Industry 204

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. How Influencer Marketing Can Benefit the Alcohol Industry There are many ways that influencer marketing can benefit the alcohol industry.

Industry 78

Industry Guidelines Marketing Creativity 78

ImPRessions - Crenshaw Communications

MAY 17, 2016

Although they’re sometimes confused, public relations and marketing are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. Paid media and direct marketing are powerful ways of communicating brand benefits.

Branding 195

Branding Brand Marketing Advertising 195

5W PR

NOVEMBER 27, 2024

Defining a Unique Selling Proposition (USP) The cornerstone of successful destination marketing is a strong USP. This narrative should be reflected in all branding, from the logo and color palette to the marketing materials and customer interactions. Consider paid advertising to reach a wider audience and target specific demographics.

How To 78

How To Marketing Hotels Local 78

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. I founded Vizu, the pioneering company in real time digital brand advertising measurement, which was bought by Nielsen in 2012.

Communications 186

Communications Marketing System Measurement 186

Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. PR is playing an increasingly integral role in the marketing mix. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes.

How To 223

How To Marketing Storytelling Measurement 223

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

5W PR

JANUARY 4, 2025

However, with limited budgets and resources, these studios face a significant challenge: effective video game marketing. To stand out in a crowded market and maximize their return on investment (ROI), indie game studios must adopt a strategic approach to their marketing efforts.

Marketing 78

Marketing Instagram Advertising Advertising 78

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 216

Marketing Content Marketing Social Media Employee 216

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. the rapid rise of influencer marketing) is one of the main challenges today. For PR practitioners, keeping pace with technology (e.g.

Radio 83

Radio Sports Marketing Local 83

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Agility PR Solutions

NOVEMBER 10, 2020

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. Consequently, the consumers’ growing […].

Trends 157

Trends Industry Marketing Financial 157

Prowly

FEBRUARY 13, 2025

As well as granting them knowledge of their market position. There are so many brands on the market and customer preferences are shifting constantly. Hence, you can adapt your marketing strategy and ensure your brand stays relevant and top of the mind. Because actually measuring it isnt as obvious as it seems.

Measurement 104

Measurement Tools Branding Brand 104

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 168

B2B Study Blogging Survey 168

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge.

Communications 0

Communications Publicity Media Measurement 0

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. Google Analytics.

SEO 211

SEO Tools Engineering Google 211

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Marketing Goal 2: Better position your brand or product.

Marketing 170

Marketing Measurement Trends Web 170

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Analytics was still at the early stage. Clarissa Horowitz, VP, Marketing, BitGo. “I

Banking 199

Banking Marketing Measurement Meeting 199

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 212

Marketing Content Marketing Data Social Media 212

5W PR

JANUARY 27, 2025

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. The Evolution of PR Measurement PR measurement has come a long way from the days of manually tracking press clippings and estimating advertising value equivalency (AVE).

Measurement 78

Measurement Tools Analysis Analytics 78

The Proactive Report

JULY 4, 2014

Facebook watches their analytics like a hawk – they are well aware of their users’ behaviors. Use your analytics. Use the News Feed post advertising option. Yes, you should be advertising on Facebook. Content Marketing Social Media Marketing Tips ads algorithm facebook News Feed' Be strategic. Facebook.

Facebook 226

Facebook Analytics Video Advertising 226

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Mindful Marketing

JULY 19, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing As a marketing educator, I take some pride in understanding organizations’ marketing and sharing it with others. The market for data brokering is huge – now a $138.9

Analytics 99

Analytics Data Retail Advertising 99

Prowly

DECEMBER 6, 2024

Each of them plays a different role in media strategy: Earned impressions come from organic mentions Paid impressions originate form advertising Owned impressions come from brand-generated content Media impressions vs. reach One basic difference between impressions and reach is the number of users which viewed the content.

Media 104

Media Measurement SEO Instagram 104

Cision

AUGUST 9, 2017

Because consumers trust earned media more than any other marketing form. In fact, 73 percent of senior marketers believe earned media is more effective than (or as effective as) paid media. The truth is that PR programs have the potential to generate greater returns than any other kind of marketing. That is, until now.

Communications 185

Communications How To Media Measurement 185

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In

Marketing 127

Marketing Content Marketing Advertising Advertising 127

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. Track earned media against web analytics.

Measurement 189

Measurement How To Guidelines Web 189