Prohibition

JANUARY 19, 2024

This thought-process is likely to impact consumer behaviour, especially around key events such as Valentine’s Day. Consumers are wanting to engage with the real people behind the brand rather than corporations with no real story or substance. What has worked historically across social media marketing will not work here!

Groups 62

Groups Instagram Social Media Facebook 62

Flack's Revenge

DECEMBER 12, 2018

Whether B2B or B2C, it’s about finding those that you can tap into the community that can help your brand be heard; to cut through the noise and be known, liked and trusted. If I‘m a B2C brand, I am still investing somewhat in Facebook. And I’m sure they’re doing more advertising on Instagram as well. Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

ReimaginePR

JULY 25, 2018

It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. This is where you have to remember that it’s not about you and your brand, it’s about your target consumer. This is the most popular and common way of advertising your Website.

SEO 211

SEO Tools Engineering Google 211

ImPRessions - Crenshaw Communications

MAY 17, 2016

The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funnel for a B2B company offering products or business services. In its early days, Starbucks actually based its marketing on its own storefronts rather than advertise.

Brand 195

Brand Branding Marketing Advertising 195

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago.

B2C 120

B2C Content Marketing B2B Mobile 120

Prohibition

SEPTEMBER 30, 2023

The Rise of UGC and Video Content In an age of digital transformation, it’s no longer about fancy, airbrushed TV advertisements and polished brand messaging. Why You Should be Utilising UGC and its Benefits A statistic that is hard to ignore is that 95% of consumers read online reviews before making a purchase.

B2C 62

B2C Video Social Media B2B 62

Prohibition

OCTOBER 25, 2022

billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR. Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact.

Strategy 71

Strategy Brand Branding B2C 71

ImPRessions - Crenshaw Communications

MARCH 10, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. B2C marketers will want to grow a list of followers that they closely and frequently engage with. Listening in .

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

MAY 18, 2023

When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats. Conversions Influencers recommendations are widely known to have significant influence over consumer’s purchasing decisions.

Strategy 62

Strategy Marketing SEO B2C 62

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. This is because influencers have a trusted, engaged audience who view them as more genuine and trustworthy than standard advertisements.

Instagram 62

Instagram Marketing Social Media Comparison 62

Prohibition

JULY 22, 2022

With over 60% of UK millennial consumers trusting nano and micro influencer recommendations over a list celebrities and mega influencer endorsements, it’s really important to consider them for your strategy. At Prohibition we work with a range of B2B and B2C brands to deliver successful, authentic and creative influencer campaigns.

Comparison 117

Comparison B2C Advertising Advertising 117

Prohibition

AUGUST 12, 2022

The short series, titled ‘The New Norm&Al Show’, is a play on words to amplify the message to consumers that plant-based diets are now considered the ‘new normal’. A great way to offer valuable advice to consumers and a strong stunt – who doesn’t love free coffee?! We were really big fans of this on!

Consumer 116

Consumer B2C Creativity Social Media 116

Flack's Revenge

JANUARY 10, 2019

Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. If I‘m a B2C brand, I am still investing somewhat in Facebook. What Will It Take for Advertisers to Back Away From Facebook? Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

MAY 29, 2020

Other forms of marketing may struggle, but email is chugging along as consumers stay glued to their devices while social distancing. . How are brands communicating with consumers during the COVID-19 pandemic? But what does the content of these email campaigns look like, and what can other marketers learn from them?

Marketing 156

Marketing B2C Retail Print 156

PR 20/20

OCTOBER 14, 2021

In 2017, Google had more than 7 million advertisers spend just over $10B on advertising on the platform. But on average, for every dollar spent, advertisers earned $8 in revenue. In advertising dollars, a 5:1 ratio of revenue to spend is considered the middle of the bell curve of the advertising range.

Marketing 87

Marketing B2B Advertising Advertising 87

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Consumer health and fitness. Consumer technology. Marketing and advertising. Who’s the most verbose? Does Tweet Length Mean Anything for Engagement?

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing 62

Marketing Advertising Advertising B2C 62

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

JANUARY 6, 2023

This is backed by the statistics, its estimated that video accounts for over 80% of all consumer traffic – demonstrating the power of video on internet users, as well as the solution it clearly offers marketers. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. Why aren’t consumers paying attention? The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. Before 1990, there were only eight channels.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences.

Marketing 118

Marketing Data B2C Big Data 118

Prohibition

MAY 5, 2023

When it comes to breaking news stories, journalists only have a short time to act, so adding a key spokesperson comment to press releases is a great way of adding another level of consumer trust. At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns.

Strategy 62

Strategy Marketing Viral B2C 62

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

Social Media 62

Social Media Trends Media Guidelines 62

Shift Communications

FEBRUARY 7, 2018

Consumers are especially distracted by many other priorities for their attention. Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays.

B2C 74

B2C Web Advertising Advertising 74

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Video consumption has changed how organizations interact with their publics — four times as many consumers prefer digestible video content over text – and our data show that PR teams who don’t get their agencies and their clients on board will be behind the curve. We will grow our media relationships.

B2C 120

B2C Measurement Video B2B 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

OCTOBER 14, 2021

In 2017, Google had more than 7 million advertisers spend just over $10B on advertising on the platform. But on average, for every dollar spent, advertisers earned $8 in revenue. In advertising dollars, a 5:1 ratio of revenue to spend is considered the middle of the bell curve of the advertising range.

Marketing 52

Marketing B2B Advertising Advertising 52

Prohibition

FEBRUARY 8, 2021

Influencer marketing is an incredibly powerful way to promote your product, shout about a service or to increase brand awareness amongst consumers. Consumers may be more likely to engage with content from a micro-influencer that they have established a personal connection with because they feel they are more trustworthy and genuine.

Consumer 62

Consumer B2C Course Social Media 62

Prohibition

FEBRUARY 25, 2021

The Superbowl is a prestigious and renowned event for any brand to advertise at due to its popularity and large engaged audience. It turns out, Bruce Springsteen was pulled over in November 2020 and got charged with DWI, reckless driving and consuming alcohol in a closed area. However, unfortunately for Jeep, this ad did not last long.

Crisis 62

Crisis Marketing How To Advertising 62

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. For an advertising technology client, one exec speaks about technology with such fervor — and such color — that listening to him is like a cross between an inspiring TED talk and a stand up comedy set.

B2B 120

B2B B2C Product Launch Creativity 120

Beyond PR

NOVEMBER 7, 2017

When the communicator builds their campaign — with the goal of driving end-consumer behavior that generates business impact — that comms message must travel an indirect path to the consumer. Audience Insights — Understand who is actually consuming the content. Demographics (B2C) and Firmographics (B2B).

Measurement 72

Measurement Media B2C B2B 72

HMA Public Relations

FEBRUARY 4, 2021

When the pandemic first began, many radio and TV advertisements sounded insincere to the current times of wearing masks and social distancing. Marketers scrambled to update campaigns with new and innovative ways to reach their consumer.

Marketing 63

Marketing Radio Advertising Advertising 63

PR 20/20

OCTOBER 11, 2018

Personalization: Powering intelligent consumer experiences. Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. Production: Creating intelligent content.

Tools 71

Tools Marketing Enterprise Software 71

Prohibition

DECEMBER 13, 2022

Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on. Dream job campaigns involve brands advertising job of a ‘lifetime’ to drive conversations online. Dream Jobs.

Digital PR 62

Digital PR Analysis B2C Examples 62

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. Repurposing videos into podcasts is relatively easy and cheap to complete. Get in touch today to find out how we could help you.

Video 62

Video Infographics Social Media Instagram 62