Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. Dorothy Crenshaw , CEO, Crenshaw Communications . Slow decline of social media. Fast-vertising.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Prohibition

AUGUST 8, 2024

AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the platform. When adding a URL there will be an option to ‘review and confirm’ offers that can then be showcased as part of your social media advertising.

Advertising 62

Advertising Advertising Social Media Media 62

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world. These updates include improved recommendations and overall discovery of job roles within X/Twitter.

Advertising 62

Advertising Advertising Social Media Twitter 62

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it.

B2B 138

B2B Brand Branding B2C 138

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

Critical Mention

FEBRUARY 22, 2019

In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Creative skills (26%). .” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

MAY 29, 2020

Our team compiled dozens of mostly B2C brand email marketing communications sent between mid-March and mid-May, analyzing copy, creative and strategy. It’s also in the creative. But what does the content of these email campaigns look like, and what can other marketers learn from them? Images reflect social distancing.

Marketing 156

Marketing B2C Retail Print 156

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Similarly, B2C marketers report similar success. I’d recommend for you to check out Canva.com.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. there’s no limit to how creative you can be.

B2B 120

B2B B2C Facebook Storytelling 120

Prohibition

OCTOBER 3, 2024

Advertisers can now add a prompt of an end date to their Meta ads, aiming to keep offers at the front of the user’s mind and drive more sales. Meta shares checklist for social media advertising around Christmas Keeping up with the festivities, Meta has also shared a checklist for holiday marketing planning.

Advertising 62

Advertising Advertising B2C Social Media 62

Prohibition

AUGUST 12, 2022

This turned out to be a brilliantly well timed creative, with the Lionesses’ drawing a victory against Germany, resulting in heightened public interest and amplified exposure across both tabloids and social media. It’s safe to say they’ve really mastered the art of creatively tapping into trending news stories so far this year.

Consumer 116

Consumer B2C Creativity Social Media 116

Prohibition

JULY 22, 2022

Over 91% of people have said they trust micro influencers more than they do traditional advertising tactics, highlighting the impact they can have due to the relationship they have with followers. At Prohibition we work with a range of B2B and B2C brands to deliver successful, authentic and creative influencer campaigns.

Comparison 117

Comparison B2C Advertising Advertising 117

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Specific detailed targeting Across all social media advertising you have a way to directly reach your target audience.

Social Media 62

Social Media Advertising Advertising Marketing 62

Prohibition

NOVEMBER 19, 2024

From Metas expanded AI-powered Advantage suite, to TikToks revamped Academy and automated Smart+ targeting, platforms are rolling out innovations designed to make advertising more effective. New AI enhancement tool coming to Meta Keeping on the topic of AI and Metas Advantage tools, a new tool has been introduced to its creative arsenal.

Advertising 62

Advertising Advertising LinkedIn B2B 62

Prohibition

MAY 14, 2024

From Meta expanding even more on its new AI offering to X making big moves to try and incentivise users to go back to advertising on the platform, here is your May ads update. From an image creation perspective, Advantage+ can now create image variations based on your own uploaded ad creative.

Advertising 62

Advertising Advertising Social Media B2C 62

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If you’re thinking the medium is best suited to advertising, think again. And, even if you’re not, there are ways to make office work or any Snapchat video more creative and fun. With its use of stickers and filters and other creative tools, Snapchat is considered most useful for B2C marketers.

Video 120

Video B2B B2C Survey 120

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. From new AI introductions to Meta and LinkedIn, to X setting up a paywall for all users.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections.

Marketing 212

Marketing Content Marketing Data Social Media 212

Prohibition

SEPTEMBER 17, 2021

A creative and engaging campaign to support Black Sheep Brewery’s Harrogate Town partnership. To showcase the partnership in an engaging and creative way we directed and produced a humorous video that announced the sponsorship and showcased the brand. An engaging and creative video. Video content and photography.

Video 62

Video B2C Advertising Advertising 62

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Conversely, a freelance graphic designer may focus on B2C at first, and perhaps utilizing some B2B efforts later. Not every business requires both approaches. Business to Business Marketing Best Practices.

Consumer 60

Consumer B2C Brand Branding 60

Prohibition

JULY 31, 2024

AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the platform. When adding a URL there will be an option to ‘review and confirm’ offers that can then be showcased as part of your social media advertising.

Instagram 62

Instagram Tools Advertising Advertising 62

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

DECEMBER 4, 2018

It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.).

Trends 85

Trends Marketing Real Estate Public Affairs 85

Prohibition

SEPTEMBER 8, 2023

Does influencer marketing only work for B2C sectors? For instance, B2C influencer marketing often involves leveraging influencers’ popularity and reach for brand promotion, while B2B influencer marketing relies on industry experts and thought leaders to build credibility and trust. jacqisdiary finally got one ??

Marketing 62

Marketing B2C Advertising Advertising 62

Prohibition

JANUARY 21, 2025

As we kick off 2025, social media platforms are already making major updates that impact us advertisers. Here’s the latest changes and what they mean for your advertising strategywhether you’re looking to refine your Meta ads, test content for free on Instagram, or optimise LinkedIn campaigns. 3D Social media blogger.

Community 62

Community Tools Strategy LinkedIn 62

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 211

Writing Communications Marketing B2B 211

Prohibition

MAY 18, 2023

When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats. This is since an influencer endorsing a product or service carries far more weight than traditional brand advertising.

Strategy 62

Strategy Marketing B2C SEO 62

Prohibition

MAY 22, 2023

The most useful being a ‘Creative Codes’ guide which highlights the key principles to great content and maximise your TikTok efforts. TikTok hosts TikTok World event TikTok recently held its ‘TikTok World’ event, sharing guides and tips to elevate your content creation.

Instagram 62

Instagram Social Media Tools Media 62

Prohibition

MARCH 4, 2021

This is because influencers have a trusted, engaged audience who view them as more genuine and trustworthy than standard advertisements. Therefore, the Advertising Standards Agency has ruled that influencers should no longer use filters when promoting beauty and cosmetic products because they may exaggerate their effectiveness.

Instagram 62

Instagram Marketing Social Media Comparison 62

Prohibition

JULY 7, 2023

Watch this space… TikTok Creative Challenge TikTok are introducing more ways for creators to collaborate with brands through their ‘ Creative Challenge’ initiative. Could paywall updates be Twitter’s final downfall? Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Media LinkedIn 62

Prohibition

OCTOBER 5, 2023

Just ensure you correctly label creative AI content moving forward, to prevent a content culling and maintain audience trust. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Instagram 62

Instagram Social Media Facebook Media 62

Prohibition

FEBRUARY 25, 2021

The Superbowl is a prestigious and renowned event for any brand to advertise at due to its popularity and large engaged audience. Whether it’s an oversight or lack of research, it has cost them millions in advertising – which they’re unlikely to have seen much benefit from. Our work is creative, engaging and delivers real ROI.

Crisis 62

Crisis Marketing How To Advertising 62

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

Prohibition

DECEMBER 13, 2022

Creativity and relevance are key, the media landscape is saturated with thousands of brands trying to compete with each other in the same space and journalists receive hundreds of stories each day. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so.

Digital PR 62

Digital PR Analysis B2C Examples 62

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. Some people can be amazing at production, some are press office pros and some are creative powerhouses. 12) It allows you to be more creative. 2) It’s a perfect way to connect with the media. 11) It offers integrity protection.

Company 62

Company Software Crisis Management Agency 62

Prohibition

MARCH 15, 2023

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62