Cision

MAY 14, 2015

New ways to accurately measure and track PR’s value. The CEO of Social Media Explorer, Nichole Kelly spent 15 years as a brand-side marketer working for organizations such as Sherwin-Williams and The Federal Reserve Bank. She also co-founded TRKS.IT, a link shortening, measurement and remarketing platform.

Social Media 120

Social Media Advertising Advertising Healthcare 120

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 68

Measurement Data Big Data Banking 68

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. More isn’t better.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Gina Luttrell (@GinaLuttrell) October 9, 2017.

Social Media 120

Social Media Conference Media Corporate 120

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. PESO measurement!

Measurement 40

Measurement Community Banking Advertising 40

Stephen Waddington

MAY 17, 2020

A perspex shield, like you used to find in banks and post offices, has been fixed the length of the counter. End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Advertising revenue will follow where it hasn’t already.

Tourism 118

Tourism Fashion Retail Travel 118

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. Not a one size, fits all plan.

Measurement 40

Measurement Comparison Banking Facebook 40

NewsWhip

NOVEMBER 18, 2021

Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. We’ve tracked some of the top Instagram ads since October 1st, measuring influencers involved, posts that users have loved, and brands who have benefitted from them. Let’s dive into the data.

Instagram 78

Instagram Brand Branding Fashion 78

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

PRSay

APRIL 18, 2016

The free content consumers enjoy is paid for by advertising. In the present business model, publishers are paid by advertisers. Randall Rothenberg, the president and CEO of the Interactive Advertising Bureau called ad blockers: “unethical, immoral and mendacious.” The Web is not free, it never was.

Ethics 60

Ethics Web Advertising Advertising 60

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Finally, 2024 also brings another U.S.

Writing 211

Writing Communications Marketing B2B 211

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! – Digital and visual storytelling. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. Measurement! The Master Course doesn’t simply explain what to measure, but walks you through the process of goal setting, messaging and delivery, and then how to tie outcomes back to the goals.

Measurement 65

Measurement Course LinkedIn Banking 65

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Prohibition

DECEMBER 13, 2022

This could include holidays, such as Christmas, Valentine’s Day or Bank Holidays, key events , such as sporting events or awards, or awareness days that are relevant to your brand. Dream job campaigns involve brands advertising job of a ‘lifetime’ to drive conversations online. Dream Jobs.

Digital PR 62

Digital PR Analysis B2C Examples 62

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go. ” 2.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. After a lifetime in public relations and measurement, I joined ABX to expand my experience into the paid media world. Introduce yourself – who are you and what do you do? Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Advertising 40

Advertising Advertising Course Training 40

Waxing UnLyrical

JUNE 17, 2016

And this is precisely why seizing the opportunities the digital age gives us is critical, and why measurement is such a huge part of smart integrated communications. And – wait for it – measurable, resulting in real outcomes and bottomline impact. Focusing on integration and strategy is key. .

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

JUNE 27, 2016

Why: “We’ve done something very unique in how we’ve tied together all of our platforms into a very distinct multiplatform advertising proposition with custom content at the core,” says Bloomberg Media CEO Justin Smith to Mark Joyella of Adweek. PR Crossroads: Four Ways to Navigate Measurement in the Future.

Banking 45

Banking Writing Social Media Strategy 45

Mindful Marketing

NOVEMBER 3, 2019

It may come as a shock that the “King of Beers” created a unique Halloween-themed advertising campaign to discourage drinking. ” So, Budweiser has taken some steps to mitigate overindulgence, but do these measures really make a difference? ” Subscribe to Mindful Matters blog.

Consumer 51

Consumer Banking Advertising Advertising 51

Sword and the Script

AUGUST 13, 2019

Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology. As much as I believe in PR, and understand it’s potential, I’m also a realist: the biggest PR firms in the world are owned by advertisers. Terms are not disclosed. 11) December 26, 2017: Prime Research.

Technology 14

Technology Company Software Marketing 14

Prohibition

AUGUST 4, 2021

Still, by taking matters into your own hands and utilising various strategies for maintaining these measures, you can shape perceptions online like never before. Companies, banks, and other entities gather information about your business online before doing business with you, including investors, corporations, and banks.

Reputation 62

Reputation Company Engineering Banking 62

Konnect Agency

AUGUST 24, 2020

At least, that’s what many businesses are banking on this holiday season now more than ever. And, if you will promise consumers quick delivery and convenience, now is the time to ensure that operational and technical measures are in place to support a potential increase in traffic. The early bird gets the worm.

Trends 52

Trends Retail Consumer Banking 52

Reputation Us

MAY 1, 2019

Success breeds success, and measurable numbers can show a corporation what you have done as a nonprofit to support your cause. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Boggs was also a broadcast buyer for the national advertising. KEY #3: Have Your #Numbers In Order.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Waxing UnLyrical

APRIL 11, 2016

Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup.

Marketing 40

Marketing Guidelines Community Banking 40

Konnect Agency

MAY 15, 2020

Secondly, consider building a large bank of content before launching a TikTok channel to ensure that once users navigate to your page, they are inclined to watch and hopefully follow the account upon discovery. While there are many approaches that brands can take on TikTok, it’s important to always keep in mind a few things. Paid Content.

Viral 52

Viral Video Social Media Creativity 52

Sword and the Script

AUGUST 6, 2019

Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”. How does that work? What do they do?

Marketing 70

Marketing Pitching Corporate Technology 70

Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. This is in large part why I became fascinated with measurement. .” Over the last few years, there have been more I.C. Photo of Leslie Hall: Luke Walker via Flickr, CC BY-SA 2.0. What say you?

Communications 40

Communications Conference eBook Facebook 40

Norton's Notes

JULY 29, 2015

Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. Twitter’s approach to open data also makes measurement easy. One of my career defining roles was writing the social media strategy for a prominent central bank.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. A reset on advertising spend. . ~ Wendy Zajack , Faculty Director, IMC & DMC at Georgetown University.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Mindful Marketing

MARCH 26, 2023

I remember years ago a client of our family’s promotional products company, a local bank, had created a special savings account for children called “Mega Bucks.” So, it’s understandable that organizations from banks to bookstores to bars want to reach the youngest age cohorts able to use their services.

Sports 99

Sports Banking Education Course 99

Sword and the Script

DECEMBER 31, 2016

In fact, time-on-page grew by 16% this year, which I’ve come to believe is a useful measure of quality. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. Even if you pay for advertising space or promotion, business communications today is a loop. That is a substantial amount of digital time. This post explains why.

Blogging 127

Blogging Content Marketing B2B Social Media 127