5W PR

APRIL 16, 2025

Many wellness brands have learned difficult lessons about cultural missteps through public backlash and damaged reputations. Research shows that 76% of consumers are more likely to purchase from brands that demonstrate cultural awareness in their marketing. Colors, in particular, can significantly impact brand perception.

Brand 78

Brand Branding Marketing Local 78

Onclusive

JUNE 4, 2020

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. Chief Brand Officer. Chief Brand Officer. VP of Brand & Corporate Marketing.

Media 370

Media Advertising Advertising Corporate 370

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising.

Brand 78

Brand Branding Storytelling Exercises 78

Cision

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. Journalists value news releases and want brands to provide high quality content. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

Infographics 266

Infographics Brand Branding Video 266

Prowly

APRIL 10, 2025

In recent years, the term "brand visibility" has become associated exclusively with social media presence. All of the main brand visibility metrics revolved around being seen on Instagram, Twitter (X), Facebook, or other platform of choice. TRACK THE VISIBILITY OF YOUR BRAND FOR 7 DAYS FREE What is brand visibility?

Brand 104

Brand Branding How To Measurement 104

5W PR

DECEMBER 11, 2024

This surge in popularity has opened up unprecedented opportunities for brands to connect with a highly engaged and tech-savvy audience. This dedicated fanbase creates a unique environment for brands to engage with consumers in a meaningful way. This can enhance brand visibility and credibility within the gaming community.

Video 78

Video Brand Branding Marketing 78

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

Advertising 130

Advertising Advertising Publicity Video 130

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales. Alcohol advertising is subject to strict guidelines and restrictions that vary by country and platform.

Creativity 78

Creativity Social Media Strategy Brand 78

5W PR

JANUARY 26, 2025

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. The most successful brands recognize that surface-level gestures fall flat – real impact requires embedding social responsibility throughout their communications strategy.

Strategy 78

Strategy Brand Branding Employee 78

5W PR

JANUARY 31, 2025

The most successful PR campaigns tap into fundamental human emotions – joy, hope, empathy, determination – creating connections that transform casual customers into passionate brand advocates. Social media allows brands to extend their storytelling through real-time engagement.

Storytelling 78

Storytelling Brand Branding Sports 78

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Having a library ensures that we’re all working together to make our brand better known for a specific set of search terms and keywords.

Brand 208

Brand Branding How To SEO 208

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. At minimum, press releases, blog posts and other PR material need to be optimized for mobile viewing to ensure the message gets through. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. It is also comfortable for most marketing professionals because they can still control it completely.

Advertising 195

Advertising Advertising Marketing How To 195

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Linking to blogs or articles that feature your expertise are also great ways to present your brand. Go beyond a resume . Zone in on your audience .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Ronn Torossian

MAY 8, 2017

Throughout the past month, the executives at 5W have repeatedly been approached by the media for our opinions on the major missteps made by a variety of widely recognized brands. Here’s a quick debriefing on the latest big brand scandals, and our take on each.

Advertising 223

Advertising Advertising Blogging Brand 223

Sword and the Script

APRIL 15, 2025

The report by Praytell summed it up aptly this way: For brands and advertisers, the question is no longer merely how to be seen, but how to be believed in a world where influence is increasingly diffuse, and trust is harder to earn than ever before. . >>>

Marketing 150

Marketing B2B Survey Comparison 150

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. The role of public relations is to positively place a brand into news stories. If you can insert your brand into those conversations early enough, you can create incredible earned media exposure as the volume of those stories grows.

Crisis 464

Crisis Publicity Exercises Financial 464

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Advertising offers a strong return. Looking to build brand awareness? With the right audience data, Facebook advertising can get your brand in front of your targets.

B2B 344

B2B Facebook LinkedIn Small Business 344

5W PR

MARCH 8, 2025

Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. Many speakers focus solely on stage presence, but your offstage brand presence determines which stages you’ll reach. Establishing Your Digital Foundation Your online presence serves as a 24/7 brand ambassador.

Brand 78

Brand Branding LinkedIn Case Study 78

Prohibition

SEPTEMBER 3, 2023

Another month, another blog all about the ads information you need to know. Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective.

Advertising 116

Advertising Advertising Social Media SMB 116

Cision

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget.

Measurement 0

Measurement Media B2C B2B 0

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand.

Comparison 294

Comparison Advertising Advertising Analytics 294

5W PR

MAY 2, 2023

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. TikTok TikTok is a valuable platform for advertising on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

Prowly

JANUARY 31, 2025

Need to strengthen your brand strategy but not sure where to start? A comprehensive brand analysis provides the insights you need. This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. How does brand analysis differ from a brand audit?

Analysis 104

Analysis Brand Branding How To 104

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging.

Marketing 78

Marketing Financial Case Study Education 78

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Brand 104

Brand Branding How To Measurement 104

HMA Public Relations

MARCH 9, 2023

While both PR and advertising help build brands and communicate with target audiences, there are a few key differences between the two. Find out more as Rayna Burgett shares them in this blog post. Check it out!

Advertising 98

Advertising Advertising Blogging Brand 98

5W PR

DECEMBER 12, 2024

Consumers are no longer swayed by mere advertising claims. They seek genuine connections with brands that align with their values and resonate with their personal experiences. By sharing detailed information about their products, brands can foster trust and credibility.

Marketing 78

Marketing Ethics Consumer Advertising 78

5W PR

MARCH 27, 2025

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging.

System 99

System Tools Policies Measurement 99

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

Onclusive

APRIL 9, 2019

Measuring Reader Engagement and Brand Impact. The addition of Ozmotik will provide communications teams with two important new metrics: Reader Engagement which measures if earned media is actually being read and how much of the content is being consumed; and Brand Impact which measures the influence that content is having on its readers.

Analytics 284

Analytics Content Marketing Corporate Company 284

5W PR

JANUARY 21, 2025

How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators. billion valuation while spending very little on traditional advertising.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. billion, Facebook is still one of the best platforms for building brand awareness. A stodgy or stiff brand voice.

Social Media 323

Social Media B2B Media Video 323