Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. Most of the social media platforms have courses you can take on their advertising products. Weekly writing If you are reading this you know I produce a weekly blog post.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

5W PR

OCTOBER 20, 2023

This includes diverse models, actors, and real customers in the advertisements. Content creation Cultural marketing agencies can create culturally relevant content, including advertisements, social media posts, and website copy. Definition & Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Marketing Local Groups 78

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. Business Blogging'

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Do you have a blog?

Publicity 225

Publicity Marketing Video YouTube 225

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. Definitely. And I’m sure they’re doing more advertising on Instagram as well. Have you been recommending a change in strategy regarding social media? Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

5W PR

JANUARY 22, 2019

When a message goes out, is it public relations or advertising? If that sounds a lot like advertising to you, that’s understandable, because advertising does seek to perform some of those same functions and create some of those same results. That said, the terms are definitely not interchangeable. Paid Media.

Advertising 74

Advertising Advertising Enterprise Print 74

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Talking to people is how I made it on this blog! So, it definitely works :-). Talk to people: Once you know what you want to do, find people who are doing that.

Case Study 224

Case Study Trends Instagram Social Media 224

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” Is this a sign of the future of PR (and journalism)? Yet they’re really simply PR pieces.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. It’s often used to talk about “cleaning up Google results”.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I Jennifer Bowcock, VP, Global Communications, Dolby.

Banking 199

Banking Marketing Measurement Meeting 199

Prowly

DECEMBER 6, 2024

Each of them plays a different role in media strategy: Earned impressions come from organic mentions Paid impressions originate form advertising Owned impressions come from brand-generated content Media impressions vs. reach One basic difference between impressions and reach is the number of users which viewed the content.

Media 104

Media Measurement SEO Instagram 104

Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. How to Generate Media Referenceable B2B Customers with a Blog.

Study 162

Study Media Relations Media B2B 162

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. Tip #5: Read Creative Blogs. If you’re looking for the best blogs, then you should check out Alltop.com , which is still my favorite online magazine rack.

Creativity 150

Creativity Web Social Media Data 150

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Shift Communications

OCTOBER 24, 2014

Well, it’s definitely not secret any more (and really, was it ever?) Companies send product to bloggers, who “repay” the brand with an honest review on an influential blog with thousands of readers. Advertising Marketing Social Media instagram social media marketing' but it is essentially a barter system.

Instagram 152

Instagram Advertising Advertising Social Media 152

Stern + Associates

JUNE 25, 2014

Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. Medium provides the outlet in which your voice will be heard and echoed many more times than on your own(ed) blog and other similar channels.

Leadership 103

Leadership Strategy Energy Advertising 103

Prohibition

AUGUST 19, 2022

With that in mind, how can your business or brand possibly not consider Facebook advertising? Facebook advertising is special in that it offers you extensive targeting options, more so than its competitors. Believe it or not, these mini competitions run every second of every day, owing to the mass of advertisers on Facebook.

Advertising 62

Advertising Advertising Facebook Video 62

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 80

Blogging Twitter Facebook Measurement 80

Communications Conversations

OCTOBER 25, 2017

This whole YouTube generation thing is definitely a thing now. This shift is definitely coming–in a big way. It means thinking about how you use your corporate blog (or, starting a corporate blog). It means thinking about ways to use paid social advertising to distribute your messages. Paul as well.

YouTube 121

YouTube Television Banking Corporate 121

Communications Conversations

JANUARY 20, 2022

Social and digital teams are spread thin and other channels (for now) are taking priority (Insta, LinkedIn and blogs, for example). 2 – Audio isn’t as searchable as blog content. But, it’s definitely true. Your people who advertise FOR you! I think this is a big reason that not many people talk about.

Brand 113

Brand Branding Twitter LinkedIn 113

Flack's Revenge

JULY 25, 2014

For the uninitiated, the group blog is a great forum that covers a range of PR subjects that should be of interest to client-side and agency folks around the world. Some may recall the PRSA-driven effort of a few years ago to update the definition of PR , and all of the industry mud wrestling around this. PR is not advertising.'

Education 120

Education Advertising Advertising Newspapers 120

Ishmael's Corner

SEPTEMBER 30, 2014

This month, as it unveiled the iPhone 6 and the Apple Watch in Cupertino, California, thousands of journalists live-blogged every detail of the carefully scripted event. Otherwise, companies are left to ponder “if a blog post falls in the forest and no one reads it, did it make a noise?”. But here’s a key point left out.

Journalism 150

Journalism Brand Branding Publicity 150

Mindful Marketing

AUGUST 24, 2018

It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? Regular readers of this blog know that effectiveness is only one of the assessments that Mindful Marketers make. The caption read, “ If England gets beaten, so will she."

Advertising 50

Advertising Advertising Ethics Nonprofit 50

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. To be sure, America definitely has a problem trusting the media. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Government 152

Government Survey Ethics Media 152

Cision

MAY 14, 2015

In 2012, Nichole launched SME Digital, the digital consultancy arm of Social Media Explorer, and has since assumed responsibility for day-to-day operations of Social Media Explorer , a top 40 marketing blog. Instead, we are seeing a shift of social networks becoming an extension of advertising networks. How do they help you innovate?

Social Media 120

Social Media Advertising Advertising Healthcare 120

ReimaginePR

MARCH 17, 2015

to a closed Facebook group of PR, marketing and advertising professionals. Then the act of mailing an irrelevant email to an indiscriminate list of people, becomes, by definition, spam. I saw your blog and I would love to work with you on something in the future! Blog PR Agency Advice PR Advice Reimagine PR social media'

Web 120

Web Fashion Social Media Blogging 120

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. By using SCALE, successful content (by all definitions) can be compiled and analyzed.

Data 92

Data SEO Guidelines Advertising 92

ReimaginePR

AUGUST 29, 2016

While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. You want your audience to think of you as the definitive resource on whatever topic. We can’t talk about social media marketing without devoting at least part of the conversation to paid advertisement.

Social Media 149

Social Media Marketing Media Facebook 149

Waxing UnLyrical

SEPTEMBER 13, 2013

Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. An editor at Forbes would definitely ignore my phone call, but he would be more inclined to interact with me via Twitter. Your first contact doesn’t have to be a pitch.

Strategy 108

Strategy Twitter Pitching Community 108

Sword and the Script

JULY 9, 2024

eyeballs and by extension advertising), you improve your chances of coverage. There are lots of other studies about content and blogging that have similar findings. I believe many of these are digital marketers and SEOs moonlighting as PR people – but it definitely makes it harder for all of us – including reporters.

Survey 183

Survey Journalism Report Pitching 183

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 96

Ethics Advertising Advertising Analysis 96

Doctor Spin

FEBRUARY 7, 2025

Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Critique of dialectical reason (Vol. Hoare, Trans.; Sheridan-Smith, Ed.). Original work published 1985.) 2 Silfwer, J. 2023, October 9). Five Types of Publics. 5 Silfwer, J.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

Buzzstream

DECEMBER 4, 2024

Having that unfiltered advice or feedback, I guess from a journalist, I’ve definitely gotten that before, not from a journalist. So I am in this really tricky spot where I have to find something relevant enough so that the link equity and SEO values there, but clearly my really close stuff was like too advertising. Vince: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71