Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Showing your purpose in a way that’s clear, transparent and sincere will resonate.

Radio 83

Radio Sports Marketing Local 83

5W PR

NOVEMBER 6, 2024

Traditional media like newspapers, magazines, radio, and television can sometimes be useful. The last is paid advertising, which means online ads, search engine marketing (SEM), and display advertising. Companies can partner with popular gamers or streamers to promote the game.

Video 78

Video How To Marketing Television 78

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. Interested in implementing MMM?

Media 221

Media Measurement Analysis Television 221

Mindful Marketing

MAY 21, 2023

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. Do the #StandUp spots really represent religious advertising? Is it right for religious organizations to advertise? of the U.S. A church runs radio spots to promote its Christmas-themed musical.

Advertising 91

Advertising Advertising Television Radio 91

Mindful Marketing

AUGUST 27, 2022

” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media? I have to admit that alcohol advertising is a difficult issue for me to approach objectively. children), in the wrong places (e.g.,

Advertising 83

Advertising Advertising Government Consumer 83

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. Interested in implementing MMM?

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. Interested in implementing MMM?

Media 195

Media Measurement Analysis Television 195

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

NewsWhip

FEBRUARY 1, 2023

Just last year, advertisers paid an average of 6.5 As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the entertaining ad spots than they are for the game of football itself. Overall, it’s anyone’s game when it comes to finding advertising success during the Super Bowl.

Television 147

Television Advertising Advertising Journalism 147

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. IF you do it. PR FOR ANYONE.

Publicity 130

Publicity YouTube Advertising Advertising 130

Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. How to Generate Media Referenceable B2B Customers with a Blog.

Study 161

Study Media Relations Media B2B 161

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers. If so, you’re not alone!

Advertising 60

Advertising Advertising Television Retail 60

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly. Here’s an inflection point worth noting. Ads can be tested and tweaked in real time.

Publicity 122

Publicity Marketing Healthcare Television 122

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. Instagram Reels are short videos within the Instagram platform that offer brands the same quick advertising format that TikTok offers. The average consumer’s attention span is short. Long-winded promotional copy and “swipe to learn more!”

Video 148

Video Brand Branding Instagram 148

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 90

Measurement How To Television Analysis 90

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Do you have a blog?

Publicity 225

Publicity Marketing Video YouTube 225

Communications Conversations

OCTOBER 25, 2017

According to a recent Pew Internet survey , 43 percent of Americans report often getting news online, a share just 7 percentage points lower than the 50% who often get news on television. It means thinking about how you use your corporate blog (or, starting a corporate blog). So, the trend line is accelerating–fast.

YouTube 121

YouTube Television Banking Corporate 121

Stern + Associates

FEBRUARY 17, 2014

I’m referring to the seemingly endless series of television commercials for prescription medications, mainly for the treatment of chronic diseases. But since I’m not a doctor, nor do I play one on television, I won’t regale you with acronym-laced talk of which drug is best for what ailment and so on. And you can’t help but think, “Yes!

Pharmaceuticals 98

Pharmaceuticals Television Marketing YouTube 98

Marketwired

FEBRUARY 4, 2016

First, it’s my feeling that we’ll see a greater understanding of the melding of PR, marketing and advertising. Facebook and Twitter continue to evolve, just like television and radio did after they were first introduced. It’s hard to believe that by that time social networks like Facebook and Twitter will be over ten years old.

Television 100

Television Radio Measurement Facebook 100

5W PR

AUGUST 29, 2024

For instance, recognizing that a particular demographic heavily consumes online video content can influence the allocation of advertising budget toward platforms like YouTube and TikTok. Optimized media mix The heart of media planning lies in crafting an optimized media mix.

Television 78

Television Media Construction Advertising 78

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

PR News

APRIL 9, 2019

appeared first on PR News Blog. The post PRNEWS and the Industry Are at an Inflection Point—What’s Next?

Industry 69

Industry Television Advertising Advertising 69

PR for Anyone

SEPTEMBER 30, 2022

We are “watching” television so we need to “see” what you are talking about. Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you.

Pitching 130

Pitching Television Trends Video 130

Bianchi Biz Blog

SEPTEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Finland’s largest commercial television channel is MTV3.

Marketing 100

Marketing Radio Automotive Television 100

PR for Anyone

AUGUST 25, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Transcript. It is the end of August. and you have all ages here.

Pitching 130

Pitching Media Insurance Insurance 130

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” ” Our viewing choices and channels were very limited, but we didn’t know any better.

Television 76

Television Groups Storytelling System 76

5W PR

JULY 16, 2024

The digital age has revolutionized the marketing landscape, inundating consumers with messages and challenging traditional advertising methods to capture attention. Questionable credibility While influencer marketing feels more genuine than traditional advertising, skepticism around paid endorsements can persist.

Publicity 78

Publicity Product Launch Advertising Advertising 78

PR for Anyone

AUGUST 18, 2022

Here’s a short video I did on how to position yourself as the expert: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. The third day, we take our VIPs into a television studio.

Media 130

Media Nonprofit Pitching Television 130

Cision

JULY 26, 2016

When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve. Everyone applying for a position in PR should be writing a blog.

Writing 120

Writing Engineering Journalism Analytics 120

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Radio, television and streaming are also holding up or growing. Digital media is booming.

Government 151

Government Crisis Energy Community 151

Cision

AUGUST 7, 2015

It seemed a reasonable request considering that I’d been broadcasting my industry observations and personal opinions through this blog since February. For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television.

Tourism 120

Tourism Television Print Pitching 120

Mindful Marketing

JUNE 29, 2024

.” It’s a rule most of us learn early in life, but apparently not all advertisers have adopted it. As a marketing professor, I probably pay more attention to advertising than most people do, which sometimes leads to seeing similarities among ads and noticing some interesting trends. Learn more about the Mindful Matrix.

Advertising 82

Advertising Advertising Groups Television 82

Mindful Marketing

FEBRUARY 14, 2021

Such hijinks are funny for a television sitcom, but what happens when commercials use conflicting verbal and visual cues, particularly on TV’s biggest stage? That’s the question I set out to answer through research that began with a group of students in an Advertising Ethics class I was teaching.

Pharmaceuticals 107

Pharmaceuticals Advertising Advertising Ethics 107

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Realistically, however, such advertising overflow is unlikely to occur.

Consumer 81

Consumer Marketing Television Viral 81