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Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? That does not mean that there isn’t the potential for abuse in native advertising. The answer is strong media brands. Well, how, you may ask.

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AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Measuring Reader Engagement and Brand Impact. The addition of Ozmotik will provide communications teams with two important new metrics: Reader Engagement which measures if earned media is actually being read and how much of the content is being consumed; and Brand Impact which measures the influence that content is having on its readers.

Analytics 284
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Owned Media & The Growth PR Playbook

Onclusive

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. Chief Brand Officer. Chief Brand Officer. VP of Brand & Corporate Marketing.

Media 370
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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king.

Trends 385
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Brand Authenticity and Other Emerging Trends Impacting Public Relations in 2025

PRSay

. #1 Help clients embrace brand authenticity and transparency People are tired of brands positing that they are perfect. They dont want to hear PR spin, corporate-speak, or false promises. In contrast, consumers love it when brands feel real and authentic.

Trends 94
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How Brands Are Making Social Responsibility Core To Their PR Strategy

5W PR

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. The most successful brands recognize that surface-level gestures fall flat – real impact requires embedding social responsibility throughout their communications strategy.

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Branding 284