Flack's Revenge

AUGUST 9, 2016

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Those featured, however, didn’t go into detail on the role of advertising to boost reach.

Viral 120

Viral Data Web Trends 120

Marketwired

APRIL 21, 2016

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. These brands are winning with markets that are hard to target by traditional means.

Viral 100

Viral Guidelines Social Media Groups 100

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand.

Comparison 294

Comparison Advertising Advertising Analytics 294

5W PR

DECEMBER 4, 2024

A viral campaign can be a powerful tool to achieve this, but it requires careful planning, execution, and collaboration with an app marketing agency. Understanding the Power of Virality A viral campaign is a marketing initiative that spreads rapidly and organically through word-of-mouth. Avoid gimmicks or inauthentic content.

Viral 78

Viral How To Advertising Advertising 78

Agility PR Solutions

OCTOBER 7, 2020

Social media marketing has the potential to be the most cost-effective form of advertising any business puts together. It builds connections with potential brand advocates, maintains a feeling of meaningful partnership, and holds the possibility of viral spread for your most important messaging.

Social Media 187

Social Media Viral Media Advertising 187

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. Here are some other brands that captured attention in the news and on social media.

Advertising 78

Advertising Advertising Brand Branding 78

Shift Communications

NOVEMBER 3, 2014

Another beverage brand that has perfected prankvertising is Pepsi Max, thanks to the comic genius and off-roading skills of NASCAR’s Jeff Gordon. When a journalist later called Gordon out on the stunt, which he believed to be fake, Gordon exacted his viral revenge. It’s clear that prankvertising can have huge benefits for brands.

Advertising 92

Advertising Advertising Viral YouTube 92

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

FEBRUARY 8, 2016

In the case of this highly anticipated communication, brands need to follow three rules: humor, scale and follow-through. Based on these results, forward-thinking brands can adhere to these three rules of Super Bowl commercials: 1. Doritos is a perennial Super Bowl performer, consistently creating viral campaigns. Top 10 ads.

Brand 120

Brand Branding Viral Twitter 120

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 86

Advertising Advertising Ethics Fashion 86

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Brands have gotten smart about where to find their target consumers, but one of the risks of the “ads everywhere” approach is that consumers can become jaded and sick of always being sold to. Does this make sense?

Advertising 76

Advertising Advertising Marketing Viral 76

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard).

Viral 88

Viral Marketing Guidelines Local 88

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Unveiling surprising facts or data can also make your online PR content go viral. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. What have we seen? A striking surge in adtech’s prominence at this global event.

Creativity 156

Creativity Meeting Advertising Advertising 156

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Audacity can add authenticity.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

And as smart marketers know, an affectionate nickname is branding gold. A brand nickname is like a viral video. Dunkin’ Donuts clearly knew what it had in the Dunkin’ sobriquet, but the brand did the smart thing in hyping the announcement and tying it to a menu expansion for the future. I don’t agree.

How To 101

How To Viral Advertising Advertising 101

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”. Yet they are aware that the cost of a mistake, or a simple overreaction can be high. The Age Of Uncertainty.

Trends 199

Trends Corporate Employee Analysis 199

Prohibition

MARCH 16, 2022

Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this. Plan your advertising strategy thoroughly – consider all the methods of maximising engagement.

Small Business 71

Small Business Advertising Advertising Social Media 71

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. The pictures made their way to the windows of Popeyes’ franchises and took the opportunity to use their orange-themed branding on their social media posts.

Product Launch 149

Product Launch Storytelling Social Media Video 149

PRSay

MARCH 11, 2019

“Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”. Brands are beginning to over-rely on data and measurement. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

Sword and the Script

APRIL 30, 2024

I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). He wrote it up in a paper published online titled, Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now. These memory links activate when buyers do come into the market.

B2B 125

B2B Marketing Advertising Advertising 125

ImPRessions - Crenshaw Communications

MAY 26, 2016

As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution. Publishers are increasingly looking to monetize content everywhere, especially newer media startups without the legacy of a solid wall between editorial and advertising.

Viral 136

Viral Creativity Advertising Advertising 136

Sword and the Script

JULY 25, 2017

The story went viral as news organizations picked up the story. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. In my mind, this is an example of just how dark, twisted and distant advertising has become with automation. Still, I clicked through.

Advertising 62

Advertising Advertising Viral Video 62

Flack's Revenge

MARCH 8, 2018

You can use Newswhip to explore the performance of content on social networks, spot rising topics, see how your brand and competitors are doing, etc. Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. This idea makes sense.

Data 159

Data Media Software Viral 159

NewsWhip

DECEMBER 7, 2023

In his statement, Cornell mentioned that customers would not “miss a beat of their Black Friday week shopping” even though stores would be closed on Thanksgiving, but it was Black Friday that unfortunately brought forth some negative attention for the brand, after a week of particularly positive coverage.

Brand 78

Brand Branding Retail Viral 78

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution.

Examples 120

Examples Viral YouTube Infographics 120

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Ethics 83

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty.

Infographics 235

Infographics Case Study Content Marketing Video 235

NewsWhip

DECEMBER 14, 2022

In our October edition of the top brand stories we highlighted how Elon Musk steered conversations about Twitter online, with the media reporting broadly about the unfolding situation since he acquired the platform. We can’t forget about the other top brand stories for November. Here are the other brands that stood out. .

Brand 78

Brand Branding Google Instagram 78

Shift Communications

OCTOBER 7, 2014

Thus, brands have been forced to place a premium on keeping pace with this demand, and many have risen to the challenge and garnered impressive results. One of the classic examples comes from my favorite cookie brand, Oreo, which took to social with this tweet spoofing the notorious 2013 Super Bowl blackout. Brands take note!

Marketing 138

Marketing Conference Trends Viral 138

Cision

NOVEMBER 24, 2015

Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. It’s simple. Get specific.

Pitching 120

Pitching How To Instagram YouTube 120

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98

Video Agency Strategy Marketing 98

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Bodega’s botched branding.

Corporate 149

Corporate Viral Community Crisis 149

Sword and the Script

NOVEMBER 25, 2014

Gated Content Doesn’t Go Viral. From an earlier review of his book: Most brands want their content, and by extension ideas, to spread as far and wide as possible. He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. That’s $1,000,000 in potential annual revenue for that firm.

Viral 116

Viral Infographics Web Content Marketing 116