ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

All players are working on solutions to keep advertising effective. . They take most of the money in advertising, play by their own rules, and face few consequences. Companies that don’t adequately prepare for an unpleasant communication like this are my idea of a true horror story. Behemoths build ‘walled gardens’.

Privacy 434

Privacy Case Study Advertising Advertising 434

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. The post Cision Goes Public: Ringing in the new age of Earned Media and Communications in the Cloud at the NYSE appeared first on Cision. It’s an exciting time.

Communications 0

Communications Publicity Media Measurement 0

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 268

Corporate Analytics Communications Web 268

Ronn Torossian

MARCH 18, 2023

Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products.

Communications 195

Communications Brand Branding Instagram 195

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. There is simply no better instrument during a widespread crisis than communications. The modern communicator is not just a great storyteller. People need more right now. They need to be educated, entertained and enlightened.

Crisis 464

Crisis Publicity Exercises Trends 464

Ronn Torossian

JUNE 8, 2021

Unfortunately, the new ad campaign in April was banned by advertising watchdogs in the United […]. The post Communicating Clearly and Avoiding a PR Crisis appeared first on. The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook.

Crisis 195

Crisis Communications Advertising Advertising 195

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. Understanding engagement metrics helps PR and communications professionals recognize the impact of their media placements and campaigns. appeared first on Crenshaw Communications.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. It makes for treacherous territory for brands that need to assert their values but good news for communicators who can help.

Trends 385

Trends Employee Viral Advertising 385

Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Improved team alignment When you define roles, responsibilities, and communication protocols, everyone is on the same page.

Writing 104

Writing Communications How To International 104

Onclusive

JUNE 24, 2020

We will continue that discussion with three more strategies that we’ve seen modern communicators use. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Seek internal experts. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

APRIL 17, 2020

Executives have long struggled to appreciate the full value that communications professionals provide. Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way.

Data 370

Data Advertising Advertising Corporate 370

Onclusive

JUNE 4, 2020

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. Speaker Info. Andy Cunningham. Chief Brand Officer.

Media 370

Media Advertising Advertising Corporate 370

ImPRessions - Crenshaw Communications

JULY 10, 2020

Check out this list of podcasts for public relations and communications pros. . The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. Check out our list of top advertising and retail podcasts too! The PR Week. On the Media.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. Yet it’s still a very tricky time to be in external communications for any organization. The post Brands Start To Open Up appeared first on Crenshaw Communications. Early efforts were tentative, pretentious, or even shallow.

Brand 296

Brand Branding Advertising Advertising 296

ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table.

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. That’s why it offers a degree of credibility that some native advertising can lack. .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JULY 30, 2020

Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You are subscribed to numerous Slack channels for different accounts and are in constant communication with your team all day long. .

Privacy 308

Privacy Conference Advertising Advertising 308

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . There’s also the Drum Awards that recognize the top performers in the advertising world, including in the ad tech space.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

The listing calls us “longtime tech PR pros whose brainy clients power the back-end of the internet, cloud, streaming, and advertising.” The post Crenshaw Communications Honored As Top Tech PR Firm appeared first on Crenshaw Communications. ” Well said.

Communications 156

Communications Advertising Advertising 156

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. The post Top Ad And Marketing Podcasts For PR Pros appeared first on Crenshaw Communications.

Marketing 306

Marketing Advertising Advertising Industry 306

Cision

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. Cision Impact Reports Put Earned Media Attribution at The Communicator’s Fingertips . Why is Earned Media so Difficult to Measure? .

Measurement 0

Measurement Media B2C B2B 0

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff.

B2B 156

B2B Leadership Communications Agency 156

Notified

JANUARY 23, 2025

According to advertising legend David Ogilvy, by the time youve written your headline youve spent 80 cents of your communications dollar. Its true - many times more people (and journalists) will read this vs. your body copy. This begs the question - are you getting 80% of your ROI out of your press release headline?

How To 264

How To Advertising Advertising Communications 264

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 186

Measurement Communications Analysis Data 186

5W PR

MARCH 13, 2025

Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations. Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. Unlike digital advertising, turning on the “PR spigot” won’t instantly increase sales. Gain an edge over competitors.

Comparison 296

Comparison Advertising Advertising Reputation 296

Contently - Strategy

SEPTEMBER 30, 2024

Social media law at the federal level The foundation of online content regulation started in 1996 The regulation of online content began in earnest with the Communications Decency Act of 1996, a landmark federal law that included Section 230.

Social Media 107

Social Media Privacy Brand Branding 107

PRSay

NOVEMBER 5, 2021

Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. With more sunlight shining upon such content and their advertisers, this problem will only continue to grow. A burgeoning area of opportunity revolves around the role companies can play in protecting the “fourth estate.”

Communications 190

Communications Journalism Advertising Advertising 190

ImPRessions - Crenshaw Communications

APRIL 8, 2021

The firm advises them to “share prosperity” by offering new jobs and presumably skills training; to communicate more clearly about “fairness” and use “explainability”; and to embrace diversity, equity, and inclusion. appeared first on Crenshaw Communications. ” Take responsibility.

Reputation 305

Reputation Privacy Data Advertising 305

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. Share relevant and timely data.

How To 241

How To Advertising Advertising Data 241

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Research, when well packaged and communicated, can be just the thing for a slow period. The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . Data points drive press.

Pitching 333

Pitching Case Study Leadership Data 333

Onclusive

DECEMBER 22, 2017

s clients and advertisers. Because of browsers cracking down on banner and other types of digital advertising, you are going to see the balance tip even more in for of native advertising over traditional digital advertising.”. Studio, which produces all content for Inc.’s

Interviews 294

Interviews Strategy Content Marketing Advertising 294