Onclusive

AUGUST 10, 2018

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. At that point, I could no longer resist the gravity of the innovative spirit and the team committed to advancing the practice of Communications and Public Relations.

Communications 186

Communications Marketing System Measurement 186

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness.

Corporate 120

Corporate Communications Consumer Community 120

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. It is also comfortable for most marketing professionals because they can still control it completely.

Advertising 195

Advertising Advertising Marketing How To 195

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. The right advertising generates reach and frequency of message to inform specific audiences.

Marketing 310

Marketing Product Launch Corporate Viral 310

Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table. Honest counsel.

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

JUNE 28, 2022

In the advertising world, that may mean the company isn’t part of a consulting firm. When there are fewer layers within the corporate structure, it’s easier to move up. Objective advice is not always easy or organic in a politicized corporate environment. For PR firms, independence can mean subtly different things.

Agency 351

Agency Creativity Corporate International 351

Bianchi Biz Blog

JANUARY 16, 2025

In this next blog post in the series, David Wills, senior vice president of Media Profile, describes the business and communications environment in Toronto and offers advice on navigating the Canadian market. The suburban communities have a vibrant manufacturing base. Toronto is a rapidly growing city. story angles.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. No amount of paid advertising can buy trust.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

JULY 27, 2021

Sometimes outsiders lump PR, marketing, and communications into the same boat, because they all have similar job functions. For example, the kind of press coverage generated by a good PR campaign, earned media, can be more persuasive than advertising (paid media), but we don’t fully control the story. PR is not marketing.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Again, communication is key. . Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. It’s PR, not ER.

Publicity 334

Publicity How To Product Launch Agency 334

Ishmael's Corner

MAY 13, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Company 167

Company Communications Storytelling Facebook 167

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 118

Survey Media Relations Corporate Communications 118

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Consider The Impact on Local Communities. The post Navigating Media At High-Profile Events appeared first on Crenshaw Communications.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

MARCH 21, 2018

Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”. The post How Storytelling Connects Paid, Earned, and Owned Media appeared first on AirPR.

Storytelling 281

Storytelling Media Infographics Advertising 281

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Key expertise of Cullen Communications Founded in 1985, Cullen Communications is one of Ireland’s longest-established PR agencies.

Radio 83

Radio Sports Marketing Local 83

Onclusive

MARCH 17, 2020

Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. Traditional models of PR measurement no longer work (i.e. A new approach. The downside?

Media 243

Media Analysis Measurement Advertising 243

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. Digital communications capabilities are important – but are table stakes.

Agency 223

Agency Survey Social Media SEO 223

Onclusive

DECEMBER 19, 2019

As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. But mostly, third-party influence is the domain of expertly managed corporate communications and PR.

Marketing 195

Marketing Advertising Advertising System 195

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

5W PR

JANUARY 26, 2025

The most successful brands recognize that surface-level gestures fall flat – real impact requires embedding social responsibility throughout their communications strategy. This foundation allows external communications to flow naturally from real organizational values.

Strategy 78

Strategy Brand Branding Employee 78

PRSay

JANUARY 3, 2025

Communications professionals know that the only constant is change. Messaging best practices evolve, communication channels transform, and budgets fluctuate, often slowly and all at once. They dont want to hear PR spin, corporate-speak, or false promises. In contrast, consumers love it when brands feel real and authentic.

Trends 97

Trends Brand Branding Publicity 97

Onclusive

MARCH 17, 2020

Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. Traditional models of PR measurement no longer work (i.e. A new approach. The downside?

Media 221

Media Analysis Measurement Advertising 221

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Hiring managers and candidates alike need to communicate and manage expectations. Patti is also Forbes contributor and public speaker.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Here are three main takeaways from their report: 1.

Trends 151

Trends Communications Employee Enterprise 151

Ronn Torossian

MAY 15, 2020

Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. During times of economic uncertainty, this ripple effect is exaggerated. Some may argue that […].

Crisis 221

Crisis Publicity Advertising Advertising 221

ImPRessions - Crenshaw Communications

MAY 8, 2017

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.” PR is dead.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. Digital communications attracts and engages customers: What is the New PR? Social media is a game changer, and it starts with PR and communications. Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast What’s the secret to success? However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

JULY 2, 2019

For years, advertising and PR firms have touted their “independent” status. Objective counsel isn’t guaranteed in a politicized corporate environment. The post A Salute To Independent PR Firms appeared first on Crenshaw Communications. But what does that really signify? One thing might be faster growth.

Agency 259

Agency Creativity International Internal 259

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Twitter serves a unique role as a communication channel that can’t be found anywhere else. Twitter has been working with brands to take advantage of this with targeted advertising, custom emojis, and more.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. The result was an all-boats-rise in the advertising market. percent in 2017, hitting $83 billion.” Far from it.

Media 230

Media Measurement Advertising Advertising 230

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

Nike was making a corporate statement about its spokesperson’s stand on racial justice. It’s okay if a brand message makes us uncomfortable; in fact, it may be a goal of great advertising. But what it probably portends is that we’ve entered a period of “woke” advertising.

Video 236

Video Advertising Advertising Ethics 236