Bianchi Biz Blog

NOVEMBER 21, 2024

In this next blog post in the series, Stéphane Billiet of We change, describes the business and communications environment in Paris and France and offers advice on navigating his home market. Business Environment in Paris and France France boasts a diverse business environment characterized by a blend of tradition and innovation.

Marketing 90

Marketing Pinterest Radio Instagram 90

Mindful Marketing

MAY 21, 2023

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. So, h ave two widely broadcast religion-related campaigns changed an age-old mass communication commandment? Do the #StandUp spots really represent religious advertising? of the U.S.

Advertising 91

Advertising Advertising Television Radio 91

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Twitter serves a unique role as a communication channel that can’t be found anywhere else. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum.

Twitter 235

Twitter Customer Service Web Facebook 235

Deirdre Breakenridge

MARCH 8, 2017

Through content you communicate, engage people and start conversations with them. ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. , Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, MobiTV, and the Oakland Raiders.

Radio 170

Radio How To Community Storytelling 170

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Advertising and marketing people might have used to have control. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Prowly

DECEMBER 6, 2024

Each of them plays a different role in media strategy: Earned impressions come from organic mentions Paid impressions originate form advertising Owned impressions come from brand-generated content Media impressions vs. reach One basic difference between impressions and reach is the number of users which viewed the content.

Media 104

Media Measurement SEO Instagram 104

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

PRSay

NOVEMBER 18, 2021

Politicians, CEOs, television anchors, talk-radio hosts and prominent professionals “are the source and amplifiers of some of the worst, most harmful disinformation” in America, a new report says. According to “ The Commission on Information Disorder Final Report ,” released Nov. Healthy digital discourse. Workforce diversity.

Social Media 190

Social Media Report Media Government 190

PRSay

JANUARY 3, 2018

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms.

Publicity 167

Publicity Social Media Television Big Data 167

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999. How can brands keep up?

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

JUNE 6, 2017

When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

Flack's Revenge

DECEMBER 5, 2018

First, social media will be around for many years to come, just like TV, outdoor, radio and even print. The counter-trend to increased digital communications is the growing desire to meet in person. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow.

Social Media 149

Social Media Marketing Media B2B 149

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I When he graduated from the University of Florida, Stu was in the market for a full-time position in radio. Crossing over from broadcast media to PR.

Meeting 131

Meeting Radio Sports Telecommunications 131

Polaris

DECEMBER 10, 2014

After the phone, email is likely the method you use most to communicate with others. But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail. For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ).

Blogging 183

Blogging Comparison eBook Case Study 183

PRSay

NOVEMBER 20, 2024

Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said. Local news has lost 60% of its advertising revenue in the past decade, and 80% over the last 20 years. Some 1,561 U.S. counties have just one news source.

Local 140

Local Newspapers Journalism Radio 140

Prowly

FEBRUARY 18, 2025

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign.

Examples 104

Examples How To Product Launch Print 104

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level. Until next time!

Brand 100

Brand Branding Advertising Advertising 100

Bianchi Biz Blog

SEPTEMBER 5, 2024

In this next blog post in the series, Tara Tujunen of Ellun Kanat in Helsinki, Finland , describes the business and communications environment in Finland and offers advice to businesses navigating his home market. For us, communications is the world’s most powerful tool for change. This applies to the media also.

Marketing 100

Marketing Radio Automotive Television 100

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Share Tweet Share.

Radio 80

Radio Media Newspapers Sports 80

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 154

Employee Print Writing Survey 154

Prakkypedia

JANUARY 19, 2020

This piece is based on a Facebook and LinkedIn post I recently published: Communication is vital during emergencies such as the catastrophic bushfires being experienced around Australia. Take a break from ABC 24 or the radio or indeed, Facebook updates. However, this can be tricky to manage on a personal level.

Communications 78

Communications Retail LinkedIn Radio 78

Marketwired

APRIL 12, 2016

Canadaland , Radio Lab, This American Life and The Joe Rogan Experience are just some of the podcasts that routinely appear on iTunes’ “Top 10 Downloads” list each month and they each boast their own rabid, weekly following. “You’re Podcasts Can Help Advertisers Reach Niche Audiences. Click To Tweet.

Advertising 100

Advertising Advertising Television Radio 100

Critical Mention

JANUARY 24, 2020

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well. Top Ways the Media Impacts Politics with Online News. Until next time!

Radio 77

Radio Media Television Social Media 77

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

It goes far beyond a mere PR or communications problem. ” He then rubbed salt in the wound by giving a rare interview to Sean Hannity’s radio program. Bottom line, social platforms exist to serve the needs of users and advertisers. This is what serves the public conversation best.”

Twitter 136

Twitter Facebook Radio Interviews 136

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages. Share Tweet Share. Create Quality Social Media Content.

Strategy 64

Strategy Communications Marketing Social Media 64

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. If they’re advertising on three different channels, this would qualify the relative and absolute value for them of any particular channel. Referral codes.

Engineering 120

Engineering How To Measurement Retail 120

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Invest in building communities, customer databases and influencer networks.

Government 151

Government Crisis Energy Community 151

Critical Mention

OCTOBER 7, 2020

Many business units are having to relook at how they operate, PR and communications among them. That’s part of the reason that advertising spend on online video is up 114% since 2014. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Trends 105

Trends YouTube Tourism Video 105

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

It goes far beyond a mere PR or communications problem. ” He then rubbed salt in the wound by giving a rare interview to Sean Hannity’s radio program. Bottom line, social platforms exist to serve the needs of users and advertisers. This is what serves the public conversation best.”

Twitter 120

Twitter Facebook Radio Interviews 120

Marketwired

MAY 5, 2016

Whether you are in public relations, marketing, advertising, or social media management (and even if you do all of those), it is important to understand just how valuable you are to your clients. My public relations career started after I left the world of television and radio. Confidence should come across in your communications.

Television 100

Television Radio Advertising Advertising 100

5W PR

SEPTEMBER 28, 2023

Media planning and buying are crucial processes for businesses to optimize their marketing efforts , reach their target audience, and achieve communication goals. It involves selecting the best advertising and communication channels. It involves negotiating and purchasing advertising space or airtime on selected media platforms.

Media 78

Media Advertising Advertising Analysis 78

5W PR

MARCH 2, 2021

Micromarketing is an advertising approach that targets niche audiences in the market – in other words, through micromarketing, companies can directly market their products or services to a highly targeted consumer group. Then, the company creates a marketing campaign catering to that specific target audience.

Marketing 88

Marketing Consumer Radio Groups 88

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement.

Sports 86

Sports Television Advertising Advertising 86

Cision

FEBRUARY 2, 2016

The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. Create your own profile and start linking in agency heads, recruiters and HR directors as this is where many internships and starter roles are advertised. Build up your own network on LinkedIn. Rapid Fire Round.

Hotels 120

Hotels Agency Radio Measurement 120