Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. Creating valuable content is never easy, and doing so at scale is even more difficult. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. Consumers have reacted by shifting their focus more toward information than commercialism.

Crisis 464

Crisis Publicity Exercises Financial 464

Contently - Strategy

SEPTEMBER 30, 2024

This provision established that online platforms (and later social media companies) would not be classified as publishers, which gave them immunity from liability for user-generated content. This social media law targets companies with over $100 million in global revenue and continues to face First Amendment challenges.

Social Media 107

Social Media Privacy Branding Brand 107

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. That’s why it offers a degree of credibility that some native advertising can lack. . Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. It helped grow “employer branding” among large companies and increased the clout of the workforce within the organization.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

MAY 21, 2020

It’s enough already, say consumers. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. moves in fits and starts toward a reopening of sorts, some companies are cautiously venturing back into the pre-pandemic waters. As the U.S.

Branding 296

Branding Brand Advertising Advertising 296

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

Cision

NOVEMBER 7, 2017

When the communicator builds their campaign — with the goal of driving end-consumer behavior that generates business impact — that comms message must travel an indirect path to the consumer. Audience Insights — Understand who is actually consuming the content. Why is Earned Media so Difficult to Measure? .

Measurement 0

Measurement Media B2C B2B 0

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

Branding 323

Branding Brand eBook Advertising 323

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. .

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. Over a full year they analyzed the strategy and performance of 4700 public companies during three global downturns, from 1980 to the 2000 dot-com bubble collapse. A company that invests, by contrast, is posed to pull ahead of competitors who are quiet.

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

JULY 7, 2021

Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity. is probably the most important information a company can have for understanding their customer.”. SOUNDBITE PERFORMANCE: Why message resonance is important.

Branding 370

Branding Brand SEO Engineering 370

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide.

How To 241

How To Advertising Advertising Data 241

Deirdre Breakenridge

OCTOBER 29, 2018

How do companies lose valuable customers? Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering and uplifting. Companies, while trying to expand their brand and reach to other audiences often forget about the people who have been the most loyal to them.

Advertising 295

Advertising Advertising Twitter Communications 295

5W PR

MARCH 13, 2025

When seven Chicago residents died from cyanide-laced Tylenol capsules, J&J immediately halted all advertising and issued widespread safety warnings. The company recalled 31 million bottles of Tylenol, a $100 million decision that prioritized public safety over short-term profits. ” Chipotle’s 2015 E.

Crisis 78

Crisis Examples Industry Crisis Management 78

PRSay

JANUARY 3, 2025

In contrast, consumers love it when brands feel real and authentic. For many people, a companys authenticity is the deciding factor when deciding which brands to buy from and which to ignore. Practically, this means that consumers value honesty and relatability over perfection in brand messaging.

Trends 95

Trends Branding Brand Publicity 95

Onclusive

FEBRUARY 22, 2018

After 10 years as a journalist I went to the other side … I became a spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection, which allowed me to continue working with the media and tell good stories. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Deirdre Breakenridge

MARCH 18, 2019

This can create conversation around your brand, earning you more mentions, more clicks to your page, and ultimately, more consumers. Because micro influencers tend to partner with brands they truly care about, their sponsored posts look more authentic, and less like forced advertisements. However, for most brands, this is not feasible.

Advertising 321

Advertising Advertising Social Media Instagram 321

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Often companies have surveys or case studies that contain great data points. Luckily, there are so many ways to consume news that it’s pretty hard to miss it. PR firms live and die by news.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

APRIL 8, 2021

According to reports on the latest Edelman Trust Barometer, public trust in tech companies has “cratered.” Favorable views of tech companies on a worldwide basis fell six points, from 76 to 70, based on a scale of 0-100. Worse, social media companies averaged a score of just 46, below all other business categories.

Reputation 305

Reputation Privacy Data Advertising 305

5W PR

OCTOBER 22, 2024

The Power of Native Content and Boosting Native advertising continues to prove its value, but boosting can take campaigns to the next level. Leveraging Trust with Gen Z Still focusing on this subset of consumers, building trust with Gen Z is crucial.

Retail 78

Retail Privacy Advertising Advertising 78

Bianchi Biz Blog

JANUARY 16, 2025

Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. This creates a large pool of talent for all marketing, PR, advertising and communications companies. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management.

Print 100

Print Marketing Instagram Newspapers 100

Cision

SEPTEMBER 22, 2016

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. The Post-Trust Era.

Consumer 120

Consumer Crisis Management Advertising Advertising 120

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Buzzstream

MARCH 12, 2020

It could be an influencer talking about an affiliated company or a prompt to download a free ebook in exchange for your email. . In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. We decided we wanted to pit a few advertising/marketing approaches against each other.

Advertising 131

Advertising Advertising Marketing Privacy 131

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Ronn Torossian

MARCH 10, 2022

The biggest factor that drives the most sales for companies is word-of-mouth marketing. It’s essentially free advertising in the form of positive recommendations and reviews from consumers to other people they know.

Examples 195

Examples Advertising Advertising Consumer 195

Bianchi Biz Blog

DECEMBER 5, 2024

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 86

Advertising Advertising Ethics Fashion 86

Ronn Torossian

MAY 26, 2022

Many companies have been trying to personalize the content they create for the target audience as much as possible, since that’s common advice they get and is supposed to be one of the best ways to really engage with customers. The post Increasing Personalization in Content appeared first on.

Advertising 195

Advertising Advertising Consumer Company 195

Onclusive

DECEMBER 19, 2019

I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. How could that be? The answer is control.

Marketing 195

Marketing Advertising Advertising System 195

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. The platform is now offering new advertising options, making it easier to reach specific customer segments.

Social Media 272

Social Media Trends Media Instagram 272

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. The focus was more on quality of content.

How To 129

How To Content Marketing Engineering Advertising 129

5W PR

JANUARY 26, 2025

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. Companies that meaningfully integrate social responsibility into their PR efforts build deeper connections with audiences and strengthen their market position.

Strategy 78

Strategy Branding Brand Employee 78