ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising. Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. That’s why it offers a degree of credibility that some native advertising can lack. . Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

Onclusive

JULY 7, 2021

With this in mind, it’s more important than ever to leverage every piece of data you have in order to cut through the noise and increase your “signal” in the overcrowded digital environment. As it turns out, when we looked at actual search traffic, consumers would search for: <insert the name of the game> then the word ‘cheats ’”.

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. .

Advertising 322

Advertising Advertising Privacy Television 322

Agility PR Solutions

MAY 7, 2023

The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales. AdAge reported that the US ad industry grew by 7.5%

Data 158

Data Strategy Marketing Advertising 158

Agility PR Solutions

JULY 10, 2022

New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

Social Media 166

Social Media Consumer Brand Branding 166

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

SEPTEMBER 30, 2016

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. ” Digital is king.

Advertising 120

Advertising Advertising Agency Employee 120

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Data points drive press. Often companies have surveys or case studies that contain great data points. We work with our clients to stretch the data into something newsworthy and add their insights to garner interest from the media. . Data points can go a long way. That’s why we in PR need to stay on top of relevant news.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR. If your company is willing to say what others won’t, you have found a megaphone. .

How To 241

How To Advertising Advertising Data 241

Onclusive

APRIL 9, 2019

The addition of Ozmotik will provide communications teams with two important new metrics: Reader Engagement which measures if earned media is actually being read and how much of the content is being consumed; and Brand Impact which measures the influence that content is having on its readers. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Data can also help communicators tell better stories.

Data 146

Data How To Storytelling Analytics 146

ImPRessions - Crenshaw Communications

APRIL 8, 2021

And the industry’s reputation problems in matters from data security to diversity are well known. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. As Pritchard notes, “For too long, we’ve been wowed by shiny objects, overwhelmed by big data and intimidated by algorithms.

Reputation 305

Reputation Privacy Data Advertising 305

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. MMM leverages aggregate data.

Media 243

Media Analysis Measurement Advertising 243

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. What the data shows about marketing in a recession. Research data offers a more objective view. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. Gain an edge over competitors.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . This would allow for targeting based on interests, rather than a user’s personal identifying data. Okay fine, here: .

Privacy 182

Privacy Advertising Advertising Google 182

Agility PR Solutions

JUNE 12, 2023

Demographics Unmasked: How Male Consumers Shape Bud Light’s Narrative In the realm of marketing and advertising, data-driven insights are paramount to success. When it comes to maximizing sales, brands, advertisers, and media, brands need to tap into the power of consumer conversations.

Advertising 179

Advertising Advertising Data Consumer 179

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. MMM leverages aggregate data.

Media 221

Media Analysis Measurement Advertising 221

Buzzstream

MARCH 12, 2020

These marketing tactics are a part of the browsing experience, which has developed from being almost exclusively one-sided to becoming a proposed exchange of personal data and content. . In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. Would You Rather?

Advertising 131

Advertising Advertising Marketing Privacy 131

Onclusive

MARCH 23, 2020

MMM vs. Data Driven Attribution. MMM does not focus on the consumer journey, like many attribution models. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. Data integration across all marketing channels and efforts.

Media 221

Media Measurement Analysis Television 221

Cision

JUNE 19, 2017

With technological advancements and instantaneous access to media and information, brands find themselves engaging with a less trusting consumer. According to the 2017 Edelman Trust Barometer , at 65 percent consumer trust lies with academics, analysts, journalists, and other experts — only second to friends and family.

Strategy 158

Strategy Marketing Media Consumer 158

Cision

SEPTEMBER 28, 2017

According to research data from eMarketer, “digital ad spend will increase 15.9 “The days of giving digital a pass are over,” P&G’s Chief Brand Officer Marc Pritchard said at the Interactive Advertising Bureau’s Annual Leadership Meeting , urging the rest of the industry to follow their lead. Far from it.

Media 230

Media Measurement Advertising Advertising 230

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .

Brand 252

Brand Branding YouTube Social Media 252

Agility PR Solutions

SEPTEMBER 22, 2022

Newly released research from app economy platform ironSource provides data around the app discovery habits of consumers, and dives into which types of ads are preferred, how often they use their downloaded apps, why they use their apps, and more.

Mobile 117

Mobile Consumer Marketing Advertising 117

The Proactive Report

DECEMBER 21, 2015

Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging.

Data 100

Data Advertising Advertising Measurement 100

Agility PR Solutions

APRIL 7, 2024

And new survey research and data analysis from Vericast illustrates why print advertisements remain in style—and why they play a critical and emotional role […] The post Tried and true: Study finds consumers have an emotional connection with direct mail ads appeared first on Agility PR Solutions.

Study 109

Study Consumer Print Analysis 109

Agility PR Solutions

JUNE 3, 2019

Eye-opening new research from mobile journey marketing firm Ogury, which conducted a survey of over 287,570 global consumers, examines attitudes towards mobile marketing, advertising and data. The post GDPR turns one—and awareness of data use is shockingly low appeared first on Agility PR Solutions.

Data 103

Data Mobile Survey Advertising 103

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Right to access : EU citizens may request any and all data that a company has stored about them, free of charge. What is GDPR? You’d be wrong….

Publicity 163

Publicity Marketing Privacy Advertising 163

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. The focus was more on quality of content.

How To 129

How To Content Marketing Engineering Advertising 129

Agility PR Solutions

JULY 12, 2022

With continued legislation being introduced, most recently the American Data Protection and Privacy Act, CMOs, advertisers, security and compliance teams, as well as C-level executives are being further pressed to justify the use of personal information in line with consumer expectations.

Data 78

Data Consumer Privacy Brand 78

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

DECEMBER 19, 2019

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision. The inescapable part of this effort is that your consumers know it is you talking to them. And we all know how much people trust fake news.

Marketing 195

Marketing Advertising Advertising System 195

Cision

DECEMBER 6, 2017

Emerging media, technology and the influx of data enables communicators to strategically reach and engage their target audiences across numerous online and traditional channels. In tune with marketing, the future of PR is about leveraging data to craft coordinated, multichannel campaigns that impact the behavior of target audiences.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. The platform is now offering new advertising options, making it easier to reach specific customer segments.

Social Media 272

Social Media Trends Media Instagram 272

Onclusive

MARCH 23, 2020

MMM vs. Data Driven Attribution. MMM does not focus on the consumer journey, like many attribution models. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. Each type of modeling has its own benefits and drawbacks.

Media 195

Media Measurement Analysis Television 195