ImPRessions - Crenshaw Communications

APRIL 8, 2021

One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. P&G spoke for Big Advertising when it called out “massive media waste, outright fraud and issues of brand safety,” among other things. Those schemes don’t seem realistic (or very profitable for consumers).

Reputation 305

Reputation Privacy Data Advertising 305

5W PR

OCTOBER 20, 2023

Diverse customer base With globalization and migration, consumer bases in many countries have become incredibly diverse. This includes diverse models, actors, and real customers in the advertisements. They help companies understand market dynamics and consumer behaviors. Avoid tokenism and ensure representation is meaningful.

Strategy 78

Strategy Marketing Local Groups 78

5W PR

APRIL 29, 2020

It’s due to integrated marketing communications that the consumers can have a seamless experience with the organization. Those include online advertising, personal selling, events, content marketing, sales promotions, offline advertising, sponsorships, etc. Define success metrics.

Strategy 97

Strategy Communications Advertising Advertising 97

Flack's Revenge

DECEMBER 12, 2018

Definitely. It is someplace you need to have a platform, but I think you really need to look at your ROI there from organic, paid, influencer, across these different social networks and you’ll find, as I have, that there are many consumer brands that post much more frequently on Instagram than Facebook. Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” Is this a sign of the future of PR (and journalism)? Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JANUARY 20, 2017

Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. A good first impression provides the initial spark, but what consumers really want to know is how your brand’s offerings help them meet their individual needs. Probably not. Who are you selling to?

Branding 120

Branding Brand Consumer Advertising 120

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer. It’s often used to talk about “cleaning up Google results”. PR comes first. That falls under the department of sales.

Digital PR 246

Digital PR Reputation Employee Social Media 246

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

5W PR

NOVEMBER 2, 2022

Advertising pitches do not work for them. If a brand has a cause that it believes in, then millennials would definitely support that brand. The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm. As digital natives, they can command technology.

Consumer 78

Consumer Print Social Media Advertising 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

The competition for consumer mindshare has meant that marketers realize the value of engagement created by influencer relationships. Marketers have been shifting budgets into influencer marketing for the past few years, as paid advertising has declined and the definition of influence has broadened and changed.

Trends 185

Trends Storytelling Corporate Leadership 185

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. But depending on Facebook can essentially mean depending on a rented audience, especially if you haven’t built a brand-consumer relationship. This example is the definition of taking shortcuts.

Facebook 0

Facebook Marketing Journalism Creativity 0

Prohibition

APRIL 13, 2021

billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Sword and the Script

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. After the advertisement was published, sales demand increased even more. While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.”

Leadership 144

Leadership B2B Study LinkedIn 144

Flack's Revenge

JANUARY 10, 2019

Neal: Definitely. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Frank: The disinformation on social media certainly changes the way I share and consume information on social media.

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting. Unfortunately, this is the lie that will not die. But it’s inaccurate.

Advertising 147

Advertising Advertising Pitching B2B 147

Shift Communications

OCTOBER 24, 2014

…For marketers, influencers, and consumers. Well, it’s definitely not secret any more (and really, was it ever?) Advertising Marketing Social Media instagram social media marketing' We’re talking “all-expenses paid trips to Iceland” levels of incredible. but it is essentially a barter system.

Instagram 152

Instagram Advertising Advertising Social Media 152

Prohibition

AUGUST 19, 2022

With that in mind, how can your business or brand possibly not consider Facebook advertising? Facebook advertising is special in that it offers you extensive targeting options, more so than its competitors. Believe it or not, these mini competitions run every second of every day, owing to the mass of advertisers on Facebook.

Advertising 62

Advertising Advertising Facebook Video 62

Shift Communications

NOVEMBER 18, 2014

The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. It’s time for brands of all sizes to reorient their definitions of security and risk and begin planning for the day when digital risk is a regular line item during the Board of Directors’ monthly meeting.

eBook 111

eBook Communications Crisis Communications Insurance 111

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. Realistically, however, such advertising overflow is unlikely to occur. Still, many marketers find it fascinating.

Consumer 80

Consumer Marketing Television Viral 80

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 48

Advertising Advertising Social Media Pinterest 48

Cision

JANUARY 19, 2016

The best content creators – and Joe is definitely one of them – are acutely aware of what an audience wants and needs even before they realize it. A: Consumers are completely in control of the buying process. Without it, we better have a large surplus of advertising budget lying around. Everything else is the same.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Agility PR Solutions

MAY 2, 2019

It’s a definite challenge, but new research from creative portfolio site Visual Objects reveals there may still be marketing and advertising opportunities with consumers who use it. Can brands maneuver around ad-blocking technology?

Marketing 84

Marketing Advertising Advertising Technology 84

Communications Conversations

OCTOBER 25, 2017

This whole YouTube generation thing is definitely a thing now. This shift is definitely coming–in a big way. It means thinking about ways to use paid social advertising to distribute your messages. The way people–and, most importantly, younger people–consume news is changing. Paul as well. Radically.

YouTube 121

YouTube Television Banking Corporate 121

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

Prohibition

JULY 22, 2022

However, micro influencers can sometimes be more beneficial to meet business aims and should definitely be considered as part of your strategy. Over 91% of people have said they trust micro influencers more than they do traditional advertising tactics, highlighting the impact they can have due to the relationship they have with followers.

Comparison 117

Comparison B2C Advertising Advertising 117

Communications Conversations

JANUARY 20, 2022

Teams just don’t have enough juice left for one more format–especially one that’s somewhat time-consuming to produce. But, it’s definitely true. And, it’s definitely not built into Google searches nearly as much as blog and other online content is. Your people who advertise FOR you!

Branding 113

Branding Brand Twitter LinkedIn 113

Cision

MARCH 31, 2015

The benefit for news consumers is clear – but what about the news outlets? But if advertising options are offered alongside the native content, it may be an advantage for those willing to pay to align their brands with those audiences. Putting the news where people gather the most is a smart move. Social news revolution?

Facebook 120

Facebook Social Media Mobile Local 120

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. million words.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Proactive Report

DECEMBER 21, 2015

With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging. What consumer segment is most in need of your new, musky scent? Guest post by Leta Soza AirPR.

Data 100

Data Advertising Advertising Measurement 100

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. However, this definition only provides a partial glimpse into the intricate levels of disability.

Branding 90

Branding Brand Marketing Ethics 90

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

Prohibition

AUGUST 12, 2022

The short series, titled ‘The New Norm&Al Show’, is a play on words to amplify the message to consumers that plant-based diets are now considered the ‘new normal’. A great way to offer valuable advice to consumers and a strong stunt – who doesn’t love free coffee?! We were really big fans of this on!

Consumer 116

Consumer B2C Creativity Social Media 116

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. It’s unlikely that any amount of paid advertising would have built the same value for the brand. What is EMV anyway? EMV is starting to sound like a reincarnation of AVEs.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

PRSay

OCTOBER 3, 2022

million in penalties for alleged violations involving its targeted-advertising practices. In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”.

Privacy 78

Privacy Data Marketing Retail 78

Mindful Marketing

JULY 19, 2023

These organizations often say they don’t sell customer data; rather, they “share” it with their advertising partners. Of course, advertisers pay these big data collecting companies to run their ads, so selling vs. sharing seems like semantics.

Analytics 99

Analytics Data Retail Advertising 99

5W PR

JULY 15, 2020

While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. No matter how they look, how detailed they are, and what form they take, the goal is all the same — give prospective advertising buyers every reason (and opportunity) to want to contact.

How To 176

How To Media Guidelines Pitching 176