Agility PR Solutions

OCTOBER 12, 2020

(September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. The celebration began as a way to promote the history, culture, […].

Consumer 158

Consumer Media Engineering Survey 158

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. Consumers have reacted by shifting their focus more toward information than commercialism.

Crisis 464

Crisis Publicity Exercises Financial 464

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. TikTok: Capturing Gen Z and beyond .

Social Media 272

Social Media Trends Media Instagram 272

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. This has resulted in it receiving a backseat to paid media in most corporate budgets. This has resulted in it receiving a backseat to paid media in most corporate budgets. Far from it.

Media 230

Media Measurement Advertising Advertising 230

Agility PR Solutions

JULY 10, 2022

New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

Social Media 166

Social Media Consumer Brand Branding 166

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. In the media business, we talk a lot about how brands can get into those conversations through advertising. PR and other media professionals think in terms of paid versus earned media – but consumers don’t.

Trends 320

Trends Mobile Twitter Consumer 320

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications.

Media 221

Media Analysis Measurement Advertising 221

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MMM does not focus on the consumer journey, like many attribution models. Data Driven Attribution. Don’t hesitate to reach out to us for advice.

Media 221

Media Measurement Analysis Television 221

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make? Starting on Nov.

Media Relations 203

Media Relations Media Pitching Case Study 203

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. The effortless in-app purchase experience is particularly attractive to Gen-Z shoppers, for whom social media is a top source of shopping inspiration.

Trends 385

Trends Employee Viral Advertising 385

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Earned media coverage is extremely powerful.

Analytics 284

Analytics Content Marketing Corporate Company 284

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. However, reaching the top of the earned media pyramid is easier said than done.

Strategy 244

Strategy How To Media Measurement 244

Deirdre Breakenridge

MARCH 18, 2019

Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers. Five Reasons Micro Influencers Can Be More Impactful For Your Brand.

Advertising 321

Advertising Advertising Social Media Instagram 321

Cision

NOVEMBER 27, 2017

In this video, Baer looks at a problem that plagues the industry — earned media attribution. Is there a way to truly measure the performance of earned media, or is it just a pipe dream? Jay Baer Asks — Is Earned Media and Influencer Attribution Reality or Wishful Thinking? Super cool! It’s available now.

Video 231

Video Media Measurement System 231

5W PR

DECEMBER 6, 2024

Alcohol advertising has long been a controversial topic, subject to stringent regulations and public scrutiny. Understanding Local Laws and Regulations One of the most critical aspects of alcohol advertising is understanding the specific laws and regulations that apply to each target market.

Advertising 78

Advertising Advertising Ethics Local 78

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Our plan is to think outside the box for earned media. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

OCTOBER 30, 2017

Take Advertising Value Equivalency (AVE), for example. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be. And yet, that’s not a precise measure when it comes to earned media. How Mature Is Your Earned Media Measurement Strategy?

Measurement 215

Measurement Media System Tools 215

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MMM does not focus on the consumer journey, like many attribution models. Data Driven Attribution. Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MMM does not focus on the consumer journey, like many attribution models. Data Driven Attribution. Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat.

Advertising 131

Advertising Advertising Data Reputation 131

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. This is a great example of how we often have preconceived notions of how consumers search.

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. Media relations results can lag activity by three months or more. Media relations results can lag activity by three months or more.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely.

Advertising 322

Advertising Advertising Privacy Television 322

Agility PR Solutions

APRIL 19, 2020

Influencer marketing on social media—estimated to be worth $15 billion in 2022—has proven to be so successful, in part, because consumers view influencers’ opinions as more authentic than traditional advertising.

Policies 157

Policies Social Media Advertising Advertising 157

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

We work with our clients to stretch the data into something newsworthy and add their insights to garner interest from the media. . In some cases, it’s suitable for a quick media alert or even a press release. Luckily, there are so many ways to consume news that it’s pretty hard to miss it. Data points can go a long way.

Pitching 333

Pitching Case Study Leadership Data 333

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

SEPTEMBER 22, 2016

Now, just 40 percent of Americans trust the mainstream media, and only 6 percent express “a lot of confidence in the media.”. The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. The message is clear: Whatever the media is selling, people aren’t buying.

Consumer 120

Consumer Crisis Management Advertising Advertising 120

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Up until now, it has not been very easy to advertise on the Snapchat platform.

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

NOVEMBER 29, 2024

Alcohol advertising, while a lucrative avenue for many brands, is a heavily regulated industry. Alcohol advertising presents a unique set of challenges and opportunities. By prioritizing public health and safety, alcohol advertisers can contribute to a more responsible and sustainable industry.

Advertising 78

Advertising Advertising Guidelines Television 78

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. The concept here is to give sponsors and advertisers more insight into how their branded content is performing, as well as help Facebook users know that content is basically advertising. Livestreaming is simply video that streams for people to watch as it’s being recorded.

Trends 319

Trends Content Marketing Brand Branding 319

Agility PR Solutions

SEPTEMBER 27, 2021

Most business owners these days understand that public relations can help convert potential consumers into buying customers. In fact, according to research, public relations can generate conversion rates between 10 to 15 times more than advertising efforts.

Media 142

Media Advertising Advertising Consumer 142