Agility PR Solutions

JANUARY 10, 2021

The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions. The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions.

Advertising 78

Advertising Advertising Consumer Brand 78

Ronn Torossian

MAY 15, 2020

Whenever consumers or businesses react to anything, their reactions have big ripple effects. Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. Some may argue that […].

Crisis 221

Crisis Publicity Advertising Advertising 221

Agility PR Solutions

JANUARY 5, 2022

Climate change has risen above COVID and other concerns as the top issue for consumers when it comes to dealing with brands and businesses. The post Rise of sustainable media: New climate change action demands on brands and advertisers appeared first on Agility PR Solutions.

Advertising 167

Advertising Advertising Brand Branding 167

Shift Communications

JUNE 24, 2016

Public relations professionals often make mention of the concepts of earned, owned, and paid media. Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations. Advertising Strategies. Build awareness. Transfer trust.

Advertising 109

Advertising Advertising Strategy Publicity 109

Agility PR Solutions

AUGUST 26, 2020

There’s a clear diversity and inclusion movement in advertising. The post Consumers expect brands to commit to inclusivity in their advertising appeared first on Agility PR Solutions. The findings have been […].

Advertising 78

Advertising Advertising Consumer Brand 78

Agility PR Solutions

AUGUST 15, 2023

But advertising has mostly kept to its own (highly influential) niche within the comms department at arms’ length from PR. The integration of PR and marketing has been underway for some time, basically going back to when brands started setting up websites.

Advertising 78

Advertising Advertising Consumer Brand 78

Agility PR Solutions

JULY 24, 2023

Creating a strong and consistent brand is no easy feat—it requires the harmonious interplay of advertising, marketing, and PR. These three strategic disciplines, each with their own unique role and function, must work together to create a unified brand message that resonates with the consumer.

Advertising 78

Advertising Advertising Brand Branding 78

Mindful Marketing

MAY 22, 2021

Native advertising is the term used to describe “paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.” Today's native advertising is much more stealthy. time spent on the site, page views) for purpose of appeal to advertisers. billion. .”

Advertising 114

Advertising Advertising Agriculture Ethics 114

Agility PR Solutions

OCTOBER 3, 2022

Companies that rely on pay-per-click (PPC) advertising campaigns get charged fees whenever potential consumers click on their ads. That means that the company is only paying for those advertising efforts when they’re generating some sort of results.

Advertising 88

Advertising Advertising Consumer Company 88

Agility PR Solutions

APRIL 7, 2024

And new survey research and data analysis from Vericast illustrates why print advertisements remain in style—and why they play a critical and emotional role […] The post Tried and true: Study finds consumers have an emotional connection with direct mail ads appeared first on Agility PR Solutions.

Study 109

Study Consumer Print Analysis 109

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. But what does this mean for public relations professionals? appeared first on Crenshaw Communications.

Mobile 334

Mobile Advertising Advertising Trends 334

Agility PR Solutions

SEPTEMBER 9, 2021

With consumers looking at native ads 53 percent more frequently than display ads, it’s unsurprising that this newer form of advertising […]. The post Campaigns in action: How Royal Canin engages premium pet-loving audiences with native advertising appeared first on Agility PR Solutions.

Advertising 145

Advertising Advertising Consumer Marketing 145

Agility PR Solutions

NOVEMBER 13, 2022

Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. The post Media trends: Asians not impressed with brand marketing/advertising outreach appeared first on Agility PR Solutions.

Advertising 78

Advertising Advertising Trends Brand 78

Agility PR Solutions

NOVEMBER 28, 2018

Indeed, consumers expect ads to be relevant, according to a new survey from personalized video ad firm Clinch. And consumers don’t mind doing their part to make […]. The post If consumers must see advertising, it better be personalized appeared first on Agility PR Solutions.

Advertising 74

Advertising Advertising Consumer Survey 74

Agility PR Solutions

JULY 10, 2022

New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

Social Media 166

Social Media Consumer Brand Branding 166

Agility PR Solutions

JUNE 11, 2024

With consumers being bombarded with advertisements and marketing messages at every turn, standing out can feel like an impossible task. For public relations professionals, this presents a […] The post Innovative branding: 6 unconventional strategies for brand recognition and promotion appeared first on Agility PR Solutions.

Brand 184

Brand Branding Strategy Advertising 184

Agility PR Solutions

FEBRUARY 8, 2023

As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement.

Consumer 97

Consumer Communications Survey Advertising 97

Prohibition

APRIL 12, 2022

As a result, businesses are now in a unique position to capitalise on public opinion by deploying targetted, budget-heavy ad campaigns. Social media has the potential to grow a brand’s identity and consumer base extensively. Lesson learned – think before you tweet and double think before you advertise!

Advertising 62

Advertising Advertising Social Media Brand 62

5W PR

NOVEMBER 20, 2019

When most people hear about PR and advertising, they assume it’s roughly the same thing. The starkest difference between them is that advertising is controlled media. P R is also much cheaper than advertising – a fraction of the cost. PR is a fraction of the cost of advertising. However, that’s where the similarity ends.

Advertising 88

Advertising Advertising Television Report 88

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Brand Branding Ethics 88

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Agility PR Solutions

OCTOBER 12, 2020

(September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. The celebration began as a way to promote the history, culture, […].

Consumer 158

Consumer Media Engineering Survey 158

ImPRessions - Crenshaw Communications

SEPTEMBER 30, 2016

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business.

Advertising 120

Advertising Advertising Agency Employee 120

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. Add something meaningful to the public dialogue. MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. However, caution is crucial.

Brand 323

Brand Branding eBook Advertising 323

Ishmael's Corner

DECEMBER 11, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post When the Media Fails to Distinguish Between PR and Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. If The New York Times had a tryout.more.

Advertising 139

Advertising Advertising Storytelling Media 139

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused.

Company 88

Company Strategy Publicity Advertising 88

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Agility PR Solutions

OCTOBER 25, 2021

Visual discovery, even when it’s in the form of advertising, drives purchase decisions, the research finds—nearly half (49 percent) of Americans say product images influence their purchases of consumer packaged goods […].

Consumer 147

Consumer Pinterest Survey Advertising 147

Agility PR Solutions

MAY 5, 2021

Marketers must be prepared for every possible scenario as they face varying stages of reopening across regions, as well as a range of preferences from consumers. According to new survey research from social advertising automation platform Smartly.io, consumers are still relying on social media […].

Advertising 78

Advertising Advertising Marketing Survey 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch “For every reporter employed in America, around six people work in public relations: a few too many, some might think.” So began The Economist’s obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant.

Publicity 100

Publicity Engineering Advertising Advertising 100

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

5W PR

NOVEMBER 2, 2022

Advertising pitches do not work for them. The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The millennials are economically valuable and businesses are willing to adapt to cater to them. As digital natives, they can command technology.

Consumer 78

Consumer Print Social Media Advertising 78

Shift Communications

JULY 18, 2016

Public relations professionals often make mention of the concepts of earned, owned, and paid media. Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations. Advertising Measurement. Key Performance Indicators.

Advertising 60

Advertising Advertising Measurement Publicity 60

Agility PR Solutions

SEPTEMBER 22, 2022

Newly released research from app economy platform ironSource provides data around the app discovery habits of consumers, and dives into which types of ads are preferred, how often they use their downloaded apps, why they use their apps, and more.

Mobile 117

Mobile Consumer Marketing Advertising 117

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. But what does all this mean for the media relations component of public relations strategy? Partner with our team of seasoned PR professionals today.

Strategy 131

Strategy Publicity Media Video 131