The Hoyt Organization

NOVEMBER 24, 2023

Consumers are presented a daily barrage of misleading advertising. They seek authentic and meaningful connections with brands and are no longer swayed solely by glitzy advertising or grandiose promises. Aside from consumer values changing, a new generation (Gen Z) has entered the marketing landscape.

Storytelling 59

Storytelling Publicity Consumer Advertising 59

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

Ishmael's Corner

DECEMBER 11, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post When the Media Fails to Distinguish Between PR and Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Advertising 139

Advertising Advertising Storytelling Media 139

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. There’s no doubt the way we consume stories has changed. Connecting Data and Storytelling.

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. In the media business, we talk a lot about how brands can get into those conversations through advertising. PR and other media professionals think in terms of paid versus earned media – but consumers don’t.

Trends 320

Trends Mobile Twitter Consumer 320

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

5W PR

AUGUST 26, 2024

In today’s digital era, where consumer trust in traditional advertising is dwindling, influencers have become crucial for product visibility and relevance. Authentic storytelling Successful influencer collaborations are rooted in authentic storytelling.

Publicity 78

Publicity Crisis Management Storytelling Product Launch 78

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. — Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling.

Storytelling 120

Storytelling Skype Energy Software 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

5W PR

AUGUST 2, 2024

Consumers are increasingly skeptical of traditional advertising, seeking authenticity and real-world recommendations. Building trust and credibility Consumers, bombarded with advertising messages daily, have become adept at filtering out noise. The marketing landscape has evolved dramatically.

Branding 78

Branding Brand Advertising Advertising 78

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. Consumers have reacted by shifting their focus more toward information than commercialism.

Crisis 464

Crisis Publicity Exercises Trends 464

Onclusive

APRIL 9, 2019

The addition of Ozmotik will provide communications teams with two important new metrics: Reader Engagement which measures if earned media is actually being read and how much of the content is being consumed; and Brand Impact which measures the influence that content is having on its readers. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

Barokas

MAY 22, 2019

Once upon a time, advertising was enough to get your message out. To do this, we must remember that the storyteller is often just as important as the stories themselves. To do this, we must remember that the storyteller is often just as important as the stories themselves. The post Storytelling Isn’t Just for Kids.

Storytelling 60

Storytelling Radio Print Advertising 60

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. I’ve developed each of these themes below.

Storytelling 78

Storytelling Social Media International Internal 78

Ishmael's Corner

JULY 6, 2015

The Art Of Storytelling In Business Communications And Public Relations. The debate on native advertising rages on. Mary Engle, associate director of advertising practices for the FTC, said at the Clean Ads I/O conference, “For us, the concern is whether consumers recognize […].

Journalism 60

Journalism Advertising Advertising Storytelling 60

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

5W PR

NOVEMBER 15, 2023

Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior. They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering. This can be done through menu diversification.

Strategy 78

Strategy Marketing Ethics Mobile 78

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

5W PR

AUGUST 7, 2024

Brands fiercely compete for attention, inundating consumers with messages and promises. In an age of digital overload, consumers crave authenticity and genuine interactions. Recommendations from friends, family, and online communities are trusted more readily than advertisements.

Hotels 78

Hotels Community Travel Storytelling 78

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156

Privacy Advertising Advertising Data 156

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Maintaining a positive company image. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Branding Brand Marketing 52

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. Facebook has been leading the social media race towards integrating AR for its users. This allows them to keep up-to-date with news from their friends or favourite brands.

Video 118

Video Social Media Media YouTube 118

5W PR

JUNE 14, 2023

Conducting market research to identify consumer preferences, dietary needs, and lifestyle habits is essential. This understanding enables the development of snack options that align with consumers’ desires for both taste and nutrition. This is because busy consumers seek convenient and on-the-go options.

Marketing 88

Marketing Consumer Education Retail 88

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. Storytelling brings brands to life.

Branding 149

Branding Brand Storytelling B2B 149

5W PR

OCTOBER 20, 2023

Diverse customer base With globalization and migration, consumer bases in many countries have become incredibly diverse. Be inclusive in the storytelling. This includes diverse models, actors, and real customers in the advertisements. They help companies understand market dynamics and consumer behaviors.

Strategy 78

Strategy Marketing Local Groups 78

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. There’s no doubt the way we consume stories has changed. Connecting Data and Storytelling.

Storytelling 73

Storytelling Data Communications Technology 73

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox. Brands vote with their dollars.

How To 223

How To Marketing Storytelling Measurement 223

5W PR

JULY 11, 2024

These things benefit targeted advertising and content recommendations. Effective communication Media training hones communication skills, including clear and concise language delivery, strong storytelling techniques, and the ability to tailor messages to specific audiences.

Media Training 78

Media Training Training Media Privacy 78

5W PR

SEPTEMBER 19, 2023

This level of personalization increases engagement and helps build stronger connections with consumers. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR. Social media and review platforms empower consumers to voice their opinions openly.

Viral 78

Viral Digital PR Storytelling Reputation 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. Showcase the brand’s uniqueness through compelling visuals, storytelling, and consistent messaging. Consumers are drawn to captivating images and videos that showcase the products in an appealing and aspirational way.

Apparel 78

Apparel Industry Customer Service Pinterest 78