5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

FEBRUARY 14, 2022

According to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 Audiences of podcasts are highly engaged, which allows companies to promote general brand messages as well as contextual advertising in the podcast space. billion this year. Audience Recall.

Advertising 88

Advertising Advertising Survey Consumer 88

Agility PR Solutions

NOVEMBER 28, 2018

Indeed, consumers expect ads to be relevant, according to a new survey from personalized video ad firm Clinch. And consumers don’t mind doing their part to make […]. The post If consumers must see advertising, it better be personalized appeared first on Agility PR Solutions.

Advertising 74

Advertising Advertising Consumer Survey 74

PRSay

OCTOBER 4, 2021

Likewise, it’s important to educate organizations on the difference between earned media and advertising. A recent survey by Propel found that journalists respond to only about 3.27 One of the most common mistakes is expecting results right from the beginning. It takes time to tell a story and build credibility. He joined PRSA in 1994.

Media Relations 203

Media Relations Media Pitching Case Study 203

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption.

B2B 117

B2B Consumer Marketing Survey 117

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 114

Survey Industry Leadership Study 114

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. The CMO Survey hasn’t reported growth of less than 5% since late 2015. of company revenues.

Survey 99

Survey Marketing Exercises Study 99

Sword and the Script

APRIL 30, 2024

If you read my posts, they are all about surveys and studies and I checked the sources (i.e. He wrote it up in a paper published online titled, Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now. This is a deceptively simple fact, but it has a profound implication for advertising.

B2B 159

B2B Marketing Advertising Advertising 159

Agility PR Solutions

APRIL 7, 2024

And new survey research and data analysis from Vericast illustrates why print advertisements remain in style—and why they play a critical and emotional role […] The post Tried and true: Study finds consumers have an emotional connection with direct mail ads appeared first on Agility PR Solutions.

Study 105

Study Consumer Print Analysis 105

Agility PR Solutions

FEBRUARY 8, 2023

As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement.

Consumer 94

Consumer Communications Survey Advertising 94

Reputation Us

OCTOBER 16, 2023

Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. The Big Players Consumer Reports and J.D.

Reputation 167

Reputation Consumer Report Ethics 167

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 82% of consumers stopped doing business after a bad experience.”. 82% of consumers stopped doing business after a bad experience.”. PR Salary Survey ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Agility PR Solutions

MAY 5, 2021

Marketers must be prepared for every possible scenario as they face varying stages of reopening across regions, as well as a range of preferences from consumers. According to new survey research from social advertising automation platform Smartly.io, consumers are still relying on social media […].

Advertising 78

Advertising Advertising Marketing Survey 78

5W PR

APRIL 12, 2025

This addition reduced perceived wait times by 40% according to guest surveys. Wellness and Relaxation Features as Marketing Focal Points The demand for wellness-focused amenities in water parks has grown significantly, with 65% of visitors expressing interest in relaxation areas according to a 2022 IAAPA survey.

Trends 78

Trends Strategy Publicity System 78

Cision

NOVEMBER 11, 2016

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. This included commissioning a consumer survey on campus safety which led to broadcast and other coverage.

Communications 253

Communications Data Local Survey 253

Sword and the Script

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. After the advertisement was published, sales demand increased even more. While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.”

Leadership 172

Leadership B2B Study LinkedIn 172

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. Learn more about the AICPA survey from the release issued on Business Wire.

Financial 154

Financial Healthcare Survey Consumer 154

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. Yet, brands continue to use it regularly in their social content.

Branding 215

Branding Brand Instagram Video 215

Agility PR Solutions

MARCH 4, 2019

B2B product buyers are living in a world awash with breakthrough consumer creative, and they want their B2B buying journey experience to be just as engaging. But according to new research from creative, marketing and advertising agency firm WHM, most B2B marketing isn’t reaching buyers where it counts.

B2B 129

B2B Marketing Survey Creativity 129

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Journalists and consumers crave videos. Brands understand the social predicament and continue to invest in social media advertising, yet 80 percent of marketers are unable to attribute ROI to their social media efforts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prowly

APRIL 10, 2025

It encompasses a brands presence across multiple channels, including search engines, social media, websites, advertisements, and physical locations. 2 You can also use short email surveys sent out after a purchase or signup , asking customers to share how they found your business. to your checkout forms or signup pages.

Branding 104

Branding Brand How To Measurement 104

Agility PR Solutions

JULY 23, 2024

In an age where consumers are craving authenticity from brands and businesses, it shouldn’t seem surprising that brands enlisting influencers and other content creators for their campaigns are driving more interest and consumer engagement.

Survey 110

Survey Advertising Advertising Consumer 110

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Branding Brand Ethics 88

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Cultural representation is another clear issue.

Advertising 62

Advertising Advertising Social Media Media 62

Prowly

FEBRUARY 13, 2025

You can also provide feedback sessions with your target audience during interviews or start gathering post-service survey data. You can also create a brand awareness survey via free tools and send it to your existing customers or use it as a point of contact with potential new consumers. Or even ask them to do so.

Measurement 104

Measurement Tools Branding Brand 104

Cision

JANUARY 3, 2018

It’s a bigger problem in China and Sweden, as well as with PR agencies, according to the survey. Around the world, 55 percent of those surveyed said they were unsure whether or not there was any digital or real-world behavior driven by the brand’s content. The requirements for a successful comms professional are changing almost daily.

Measurement 225

Measurement Tools eBook Content Marketing 225

Agility PR Solutions

APRIL 21, 2022

The post New study finds over a third of people incorrectly recall their consumer journey behaviors appeared first on Agility PR Solutions.

Study 78

Study Consumer Survey Advertising 78

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 117

Sports Advertising Advertising Survey 117

Agility PR Solutions

JUNE 3, 2019

Eye-opening new research from mobile journey marketing firm Ogury, which conducted a survey of over 287,570 global consumers, examines attitudes towards mobile marketing, advertising and data.

Data 101

Data Mobile Survey Advertising 101

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. Long-winded promotional copy and “swipe to learn more!”

Video 148

Video Branding Brand Instagram 148

Landis PR

AUGUST 9, 2021

In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. Focus is shifting away from traditional advertising methods. Consumers crave authenticity, and advertisements tend to lack just that. In fact, a total of 42.7

Marketing 105

Marketing Advertising Advertising Social Media 105

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

5W PR

JANUARY 6, 2022

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. The pandemic has made empathy necessary. Perform Research.

Consumer 60

Consumer Airlines Survey Social Media 60

Shift Communications

JUNE 12, 2017

“ Why did the consumer make a specific choice? Why did the consumer buy two of an item rather than one? Qualitative studies take significant effort, from survey design to focus group administration. We try to force answers which tell us what happened to also explain to us why. Why did our friend recommend a company to us?

Measurement 147

Measurement Data Study Advertising 147

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

OCTOBER 18, 2017

At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance. This approach, however, is time-consuming and error-prone.

Measurement 198

Measurement System Data Technology 198

5W PR

MARCH 13, 2024

Conduct surveys, analyze website data, and start tracking social media conversations to uncover their pain points, desires, and hidden travel dreams. Paid advertising Paid advertising can boost organic reach in travel marketing campaigns. Subscription models and loyalty programs Think beyond one-time bookings.

Travel 78

Travel Consumer Strategy Transportation 78