Deirdre Breakenridge

OCTOBER 29, 2018

Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering and uplifting. People took to Shea Moisture’s Facebook page and Twitter and began to say things like “Shea Moisture is cancelled,” “Shea Moisture is a sell out,” and “I’m throwing my products in the trash!”

Advertising 295

Advertising Advertising Twitter Communications 295

Cision

NOVEMBER 28, 2016

Twitter communication is transactional. The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. What I want to do in this post is take a look at who is using Twitter and how the way they interact on the platform is important to how you reach them.

Twitter 0

Twitter How To Social Media YouTube 0

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

APRIL 8, 2021

Throw in Twitter for good measure. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. P&G spoke for Big Advertising when it called out “massive media waste, outright fraud and issues of brand safety,” among other things. The news isn’t all bad.

Reputation 305

Reputation Privacy Data Advertising 305

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. The focus was more on quality of content.

How To 129

How To Content Marketing Engineering Advertising 129

Mindful Marketing

AUGUST 5, 2023

Many have similarly berated Twitter’s unexpected rebranding, which won’t be as easy as the unappealing patio shade to retract, but are there actually things to like about “X”? Regardless the timing or the reason, to say the response to Twitter’s rebrand has been critical is certainly an understatement.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

MARCH 14, 2017

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements.

Creativity 208

Creativity Comparison Construction Retail 208

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. The Federal Trade Commission works to promote competition, and protect and educate consumers. So are terms like “advertisement,” “ad,” and “sponsored.”.

Advertising 87

Advertising Advertising Guidelines Video 87

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. This fact would have been material to consumers in their purchasing decision regarding the PS Vita. Learn about it! us.playstation.com/psvita/ #GAMECHANGER. THE WAKE-UP CALL. PR TAKEAWAY.

Guidelines 168

Guidelines Employee Training Social Media 168

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Plan your advertising strategy thoroughly – consider all the methods of maximising engagement.

Small Business 71

Small Business Advertising Advertising Social Media 71

Stephen Waddington

JANUARY 23, 2019

Advertisers only pay when Google delivers a consumer to a campaign website. LinkedIn’s advertising partner solutions provides the same level of targeting as the self-service platform but offers a larger variety of ad placements and formats. Twitter’s ads integrate into the platform alongside organic forms of content.

LinkedIn 91

LinkedIn Google Facebook Twitter 91

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Flack's Revenge

DECEMBER 12, 2018

It is someplace you need to have a platform, but I think you really need to look at your ROI there from organic, paid, influencer, across these different social networks and you’ll find, as I have, that there are many consumer brands that post much more frequently on Instagram than Facebook. Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. You can even get your consumers or social media followers to create content for you. Twitter: [link].

Strategy 244

Strategy How To Media Measurement 244

Contently - Strategy

SEPTEMBER 30, 2024

As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy.

Social Media 105

Social Media Privacy Brand Branding 105

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Gender inequalities are also noticeable.

Advertising 62

Advertising Advertising Social Media Media 62

Business Wire

MAY 3, 2017

There is a proven antibiotic to treat exposure to fake news, unfortunately it’s time consuming and involves vetting and verifying information. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 154

Financial Healthcare Survey Consumer 154

Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Employee Financial 78

Prohibition

APRIL 12, 2022

Social media has the potential to grow a brand’s identity and consumer base extensively. However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Fast-food chain Burger King took to Twitter to promote International Women’s Day.

Advertising 62

Advertising Advertising Social Media Brand 62

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

They talk about it constantly, during networking events with media and influencers, on Twitter, and more. This consumer attachment is the envy of all brands. Authentic interactions, entertaining content, and honest storytelling can capture hearts and minds in ways paid advertising cannot. Your PR team offers 24/7 support.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). But enough about the numbers.

Blogging 183

Blogging Comparison eBook Case Study 183

PRSay

AUGUST 25, 2020

According to a study by GLAAD and Procter & Gamble called “ LGBTQ Inclusion in Advertising and Media ,” non-LGBTQ people who see LGBTQ people in ads are 70 percent more likely to support that brand. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said.

Community 189

Community Brand Branding Advertising 189

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Leadership Communications Agency 156

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. For sure, Twitter is not the real world. For example, bring your PR and customer service teams into the advertising planning process.

Advertising 60

Advertising Advertising Social Media Twitter 60

Communications Conversations

DECEMBER 9, 2021

Twitter chats were popular (all engagements). Advertising has taken over. Let’s just take Twitter, as an example. For starters, most people on Twitter are not tweeting a lot, and aren’t seeing any likes or retweets on the few tweets they do share. Translation: Most people on Twitter are lurking.

Twitter 169

Twitter Social Media Employee Trends 169

Cision

NOVEMBER 6, 2017

Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. But many sites that rely on traffic to attract advertisers will create clickbait headlines that are so scandalous, people can’t help but click. What Are Consumers’ Responsibilities?

Google 225

Google Facebook Wikipedia Engineering 225

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

So, how did Keurig find itself in hot water this week after pulling advertising from Sean Hannity’s program? Among other brands, Keurig was targeted as a Hannity advertiser when protesters were steamed by what they saw as Hannity’s defense of Roy Moore, the Alabama Senate candidate now facing accusations of child molestation.

Brand 136

Brand Branding Advertising Advertising 136

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 166

Financial Video Consumer Data 166

Prohibition

OCTOBER 7, 2022

LinkedIn has transformed in recent years to become a powerful ads platform, rivalling that of Facebook, Instagram and Twitter in the growing B2B space. Social networks determine which ads to run based on a behind-the-scenes’ auction’ with advertisers competing for ad space almost by the second. social, social network, icon.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Deirdre Breakenridge

MAY 5, 2016

What role should advertising have in social? As technology and consumer behavior continues to change and so does the media landscape, organizational and marketing barriers will break down even further. What role should PR practitioners play in areas such as content marketing? What role should PR have in social media?

Community 150

Community Technology LinkedIn Advertising 150

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. It shows no signs of slowing. LknnRX0f4D.

Video 120

Video YouTube Mobile Advertising 120

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. The actual data presented describes that year-over-year Twitter users are participating in more Black Friday promotions than in years past.

Social Media 120

Social Media Facebook Twitter Print 120