Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Examples Brand Branding 52

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? David Carr, also of the Times , does not seem to think kindly of the practice, or, of poorly executed examples. Well, how, you may ask.

Advertising 235

Advertising Advertising Brand Branding 235

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. Find The Sweet Spot.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

Content Marketing 113

Content Marketing Marketing Advertising Advertising 113

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Are we talking to the right audience?

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Want even more content marketing tips? Native Advertising.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 135

Content Marketing Study Blogging Marketing 135

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more. It’s a winning formula.

Financial 52

Financial Content Marketing Marketing Banking 52

Shift Communications

OCTOBER 20, 2014

Other great examples of this? Vice President, Marketing Technology. The post The bedtime test of content marketing and PR appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Advertising Content Marketing Marketing Press Release Public Relations' Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Facebook makes money by selling advertising. And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Contently - Strategy

AUGUST 19, 2020

It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. For example, Fleetwood-Beresford also written for medical supply company Fittleworth about the connection between loneliness and Ulcerative Colitis.

Healthcare 137

Healthcare Content Marketing Marketing Instagram 137

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Contently - Strategy

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. But, you don’t need to share user-generated content on social media alone. The IBM Data Science Community is one of the best user-generated content examples. The result?

B2B 99

B2B Brand Branding Case Study 99

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Phrases such as ‘sponsored by, ‘partnered with’, ‘promoted’ and ‘presented by’ are indicators of sponsored content.

Advertising 334

Advertising Advertising B2B SEO 334

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 79

Content Marketing Marketing Comparison Measurement 79

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Sword and the Script

NOVEMBER 21, 2023

Many financial analysts believe advertising is an investment More financial analysts “perceive advertising as an investment (37%)” than those that believe it’s “a cost (24%).” Comment: This is an advertising association, so the question is naturally focused on advertising. That library has a quantifiable value.

Financial 141

Financial Marketing Survey B2B 141

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

5W PR

SEPTEMBER 3, 2024

Media planning, the strategic allocation of marketing budgets across various media channels, is fundamental to successful advertising. The digital advantage The digital landscape offers a plethora of opportunities for budget-conscious marketers. Utilize targeted advertising to reach specific audiences.

Brand 78

Brand Branding Media Print 78

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Content Marketing Lesson #2: Showcase stellar examples.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

ImPRessions - Crenshaw Communications

MAY 21, 2020

Magid conducted a study of consumer responses to COVID-19 marketing by generation. Gen Z respondents, for example, are not moved by the sobering “new normal” messaging of many brand ads. Obviously, the shutdown has affected different segments of the population in different ways. Above all, context matters.

Brand 296

Brand Branding Advertising Advertising 296

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

5W PR

SEPTEMBER 30, 2024

While tactics like search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing are essential for driving traffic and generating leads, they often struggle to build brand awareness and create a lasting impression.

Marketing 78

Marketing Case Study Reputation Advertising 78

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. 3) The bold “content marketing” bridge.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Beyond PR

DECEMBER 21, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust.

Advertising 62

Advertising Advertising Print Study 62

Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. Trust and the Unlikely Reinvention of Advertising [UML]. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective. Planning Content.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Survey Finds Improving Optimism in Content Marketing. The Psychology of More in Content Marketing and Social Media [UML]. See these 7 services that deliver B2B results.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. For example, I recently had the pleasure of working with Arielle Spiegel from CoFertility.

Content Marketing 86

Content Marketing Pitching How To Marketing 86