Sword and the Script

OCTOBER 20, 2020

If you enjoyed this post, you might also like : Why Content Marketing and Public Relations Need Each Other Image credit: Photo by bady abbas on Unsplash The post 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm appeared first on Sword and the Script. What books do you recommend?

Resources 148

Resources Publicity Reddit Interviews 148

5W PR

MARCH 8, 2025

Share insights from recent events and engage with other speakers’ content. Creating High-Impact Content Content marketing establishes authority and keeps you visible between speaking engagements. Launch a podcast interviewing other experts in your field.

Brand 78

Brand Branding LinkedIn Case Study 78

Cision

JANUARY 21, 2016

Brand journalism is no different than content marketing. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. The difference between brand journalism and content marketing isn’t to be found in outputs. The first begins with a marketer’s mindset.

Journalism 120

Journalism Brand Branding Content Marketing 120

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Stuart Bruce

SEPTEMBER 23, 2015

Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.

Film 60

Film Content Marketing Case Study Marketing 60

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. All goes to show that the conversation doesn’t stop once the interview is over with.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Prowly

FEBRUARY 13, 2025

You can also provide feedback sessions with your target audience during interviews or start gathering post-service survey data. 4 Content engagement Take a peek at your content marketing strategy. Brand awareness tools offer not only social listening features, but content-related ones as well.

Measurement 104

Measurement Tools Brand Branding 104

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

Sword and the Script

JUNE 9, 2015

The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands. The top challenges and goals identified in the survey – producing quality content consumers find engaging – are consistent with other content marketing studies.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

Cision

MARCH 17, 2016

In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. So how can you create a successful content marketing strategy? At their upcoming Cision webinar, “ How to Launch an Enterprise-Wide Content Strategy ,” on Wednesday, March 23 at 2 p.m.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. You can’t forward a clip of a recent television interview.

Blogging 183

Blogging Comparison eBook Case Study 183

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. So I asked Gabriele if they’d entertain a follow-up interview. She said yes.

Data 159

Data Media Software Viral 159

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.”

Pitching 174

Pitching Journalism Video Advertising 174

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. Now I was strangely stumped, even disinterested. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Better understanding your buyers allows you to message them around the things they care about, increasing the impact of your marketing (and maximizing ROI). Paid advertising.

B2B 190

B2B Company Marketing SEO 190

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 211

Writing Communications Marketing B2B 211

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. This same advice applies to being interviewed on videos and podcasts. And perceptually, it has more weight than a regular blog post. Click Here. You send plenty of emails.

eBook 219

eBook How To Writing Community 219

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more.

Financial 52

Financial Content Marketing Marketing Banking 52

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. PR monitoring and oversight of social and customer relations channels is more important than ever, as B2B companies have learned to incorporate real-time marketing into their programming, according to Econsultancy.

B2B 120

B2B Customer Service Software Technology 120

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. My biggest pet peeve is…content marketers using content marketing to talk about content marketing.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. But using the wrong tools can cripple smaller content marketing teams.

Content Marketing 111

Content Marketing Print Analysis Web 111

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. If content is part of your next plan click the link and take note!

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. 1) Advertisers looking to invest in PR. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR.

B2B 102

B2B Media Survey Advertising 102

Deirdre Breakenridge

NOVEMBER 16, 2016

Is it all one in the same now that marketing and PR are more interwoven? The fact that marketers and advertisers have long been able to prove their work’s value with heavy-hitting quantitative data, metrics such as direct sales, means that it’s been somewhat easier for them to get a seat at the decision-making table.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

More video content is uploaded in 30 days than the major U.S. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. More than 500 million hours of videos are watched on YouTube each day.

YouTube 136

YouTube Video Training Survey 136

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising uses targeting and persuasion to get its job done.

Publicity 82

Publicity Small Business Advertising Advertising 82

Sword and the Script

MARCH 27, 2018

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. If it sounds amazingly similar to the concept of good content marketing , you’re right.

Media Relations 85

Media Relations Media Trade Shows Journalism 85

Sword and the Script

AUGUST 24, 2021

You buy some advertising and magically you also start getting coverage. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. PR has traditionally had a strong aversion to advertising , so the answers surprised me.

Pitching 115

Pitching Media Relations Survey Advertising 115

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. It’s pretty clear from that interview, Mr. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. An Era that Changed Marcom Forever [UML].

Trends 96

Trends Marketing Mobile Web 96

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. How can you add value to them?

Mobile 120

Mobile Community Blogging Publicity 120

5W PR

SEPTEMBER 30, 2024

While tactics like search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing are essential for driving traffic and generating leads, they often struggle to build brand awareness and create a lasting impression.

Marketing 78

Marketing Case Study Reputation Advertising 78

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve.

Writing 120

Writing Engineering Journalism Analytics 120

Critical Mention

JANUARY 9, 2019

Using data as part of your marketing strategy can also help you improve your customer experience, using personalized ads to create even more effective tactics to reach the right audience for your organization. Rise of native advertising. Some examples of native advertising are paid search ads, promoted listings and in-feed ads.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. At the time I wanted to be a CMO someday.

Content Marketing 114

Content Marketing Mobile Google Web 114

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60