Deirdre Breakenridge

DECEMBER 12, 2017

I followed them, read everything they wrote, bought some of their books, and watched their videos on YouTube and TED Talks. With technology impacting most industries, it’s likely things have changed since then. We’re intimidated by technology, and are convinced that younger people are the only ones who can use social media.

Twitter 208

Twitter Software Retail Agency 208

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 193

Marketing Content Marketing Data Social Media 193

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. It settled with the FTC and in this case the (presumed) ultimate advertiser, Microsoft, was not found culpable. It even generated positive coverage in marketing media. Intellectual Property.

Marketing 120

Marketing Advertising Advertising Measurement 120

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Corporate citizens need to be the change they want to see. Automobile companies (and the military) are the largest advertisers on television. ACL, Planned Parented hood and four million people marched after Trump was indoctrinated.

Report 225

Report Media Advertising Advertising 225

Cision

NOVEMBER 6, 2015

Some quick statistics: Millennials turn to YouTube for instructions. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? Are your videos mobile-friendly?

Video 120

Video Trends YouTube Television 120

Konnect Agency

MAY 17, 2023

Influencer Marketing Agency Insight: Why Influencer Marketing is a Must-Have for Reaching Gen Z Gen Z represents a unique generation unlike any before them, characterized by their digital fluency and early adoption of mobile technology. Instagram, YouTube, and TikTok are the top social media apps among Gen Z, according to Hubspot.

Agency 52

Agency Marketing YouTube Video 52

Sword and the Script

DECEMBER 24, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat. Blogs, including independent and corporate blogs, can be credible.

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. It’s an issue that is quickly rising up the corporate agenda. It’s a theme that Topi? billion in 2019.

Government 103

Government Education Print Ethics 103

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? million views on YouTube), which shows her training for a match, propelled by the music in her Beats by Dre headphones. 4 - YouTube Can Be Your Brand’s Best Friend. Source: Beats by Dre Twitter ).

YouTube 118

YouTube Brand Branding Crisis 118

Mark My Words

MARCH 21, 2017

As Martin Sorrell has pointed out recently Facebook and Google account for over 75% of digital advertising. To claim that they are simply technology companies with little responsibility for the content that is shared on them is not acceptable. Havas has also frozen its Youtube ad spend, citing similar fears.

Social Media 60

Social Media YouTube Google Media 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. How to Implement Social Media Strategies for Ecommerce in 2024 1.

Social Media 87

Social Media Media Mobile SEO 87

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Put it everywhere: all social media platforms, YouTube, your website, your company newsletter, etc. Important tip: if you’re a blatant advertisement for your company, you’ll never be invited back. There are no do-overs, as we only record once!

Strategy 52

Strategy Interviews Pitching Energy 52

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’? Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. Instead technology is used to enable practitioners to work smarter and offer new services.

Publicity 79

Publicity Community Pinterest Reputation 79

Mindful Marketing

JULY 26, 2019

The avatar’s carefully curated personal brand has made her alluring to millions of real-life fans , including more than 43,000 subscribers on YouTube and over 1.6 Virtually influencers also can be precisely controlled to do and say exactly what advertisers desire, ‘on- and off-camera.’ million followers on Instagram.

Ethics 70

Ethics Consumer Reputation Corporate 70

Mark My Words

JUNE 15, 2018

The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. So many people draw their, their references from tin-foiled hat lunatics on YouTube. I don’t see standards improving; I see standards degrading.

Policies 60

Policies Industry Newspapers Interviews 60

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. Ogilvy , a large PR and advertising firm announced its sixth annual 2019 Global Media Influence Survey at Cannes in June. 1% said SnapChat. Owned, earned, and paid media.

Survey 77

Survey Media Relations Report Media 77

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 103

Software Analysis Data Tools 103

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. 360° videos are now increasingly popular, particularly on social media platforms – YouTube and Facebook. This will be the strongest, most successful use of video advertising and has already been shown to enhance engagement.

Video 48

Video Trends Storytelling YouTube 48

Communications Conversations

APRIL 17, 2015

But, with everyone urging brands to jump in, I see very few people (as usual) talking about the nuts-and-bolts of what this means on a corporate level. So, if they put a lot of time and effort into creating video content, they want that video content to then live on their YouTube channel where people can like, comment and share it.

Brand 60

Brand Branding Product Launch Video 60

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty?

Film 48

Film Marketing YouTube Advertising 48

PR Conversations

JANUARY 29, 2016

But then, this year’s theme: “Mastering the Fourth Industrial Revolution” associated the world’s elite with power and masculinity; He-Man and The Masters of the Universe seeking to control the impact of a revolution caused by new forms of technology. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

MaccaPR

DECEMBER 19, 2016

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. We recommend that our clients advertise on at least one of their social channels to their target market. Don’t forget to put in a plug for your new content offer in your company e-newsletter, if you have one!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JUNE 5, 2018

In just the sixty seconds it will take you to read the first couple of paragraphs of this post, an incredible amount of new content will be made available online, including three million Facebook posts, 1500 articles on WordPress, 500 hours of video on YouTube, and four million Google searches.

Media 40

Media Employee Pitching Data 40

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Corporate Contact Information. Let it be known that if someone is seeking information on corporate issues they should contact Jane Doe. Promoting your alliances will pay off.

Web 40

Web Pitching Local Report 40