The Resolution Blog

FEBRUARY 11, 2016

Last night (11th February 2016), the CIPR hosted an event on measurement in public relations. Paul Sutton, Neville Hobson and I spoke about our experiences and views in the development in PR measurement and evaluation. Here are the slides from my talk: CIPR PR measurement event: Stella Bayles from coveragebook.com from Stella Bayles.

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5W PR

MARCH 13, 2025

When seven Chicago residents died from cyanide-laced Tylenol capsules, J&J immediately halted all advertising and issued widespread safety warnings. Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage. ” Chipotle’s 2015 E.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Of course, unforeseen media opportunities will come up throughout the year and we may have to stray a bit from the calendar, but that’s the beauty of a flexible media plan.

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Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. ” Course-correct where needed. Advance legwork can improve the odds of achieving measurable impact.

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Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

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ImPRessions - Crenshaw Communications

APRIL 8, 2021

Throw in Twitter for good measure. Of course the PR folks at Edelman had some advice for the prominent tech companies whose reputations are now suffering. We’ve heard this before, of course. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising.

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Reputation Privacy Data Advertising 305

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah.

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Flack's Revenge

OCTOBER 17, 2014

Of course, the LinkedIn audience is of great interest to brands and business publishers alike: Anyone who has ever published a news story can tell you that it’s nice to have readers. Much of this growth has been fueled by “native” advertising. Which brings us back to the intro. It is an interesting world these days.

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Onclusive

JANUARY 20, 2020

Digital media and advertising teams are always looking for new, more effective content, whether they are focused on brand building at the start of the customer journey or late-stage demand generation conversions. They are also likely to have budgets and measurement systems just like their brethren in the digital media or advertising teams.

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Marketing How To Measurement Advertising 195

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. If there’s anything marketing has a lot of, then it’s metrics. EMV is a mysterious metric.

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Measurement Marketing Pharmaceuticals Social Media 103

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. by Frank Strong. Consumption.

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The Resolution Blog

DECEMBER 17, 2015

Go to any publisher advertising rate card and you’ll find the unique user figure rarely changes so is this a true representation of who viewed our coverage? When we created coveragebook.com, our aim was to try and gain the most accurate impact measurement as possible for online PR coverage so we felt; Views. In short, no.

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Measurement Analytics SEO Google 120

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Humanize Your Brand.

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Digital PR How To Small Business Analysis 251

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE).

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Measurement Comparison Advertising Advertising 97

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

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Measurement Survey Web Software 87

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

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Measurement Education Twitter Facebook 106

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. An earned media placement is only as good as the people who see it, of course.

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Measurement Agency Advertising Advertising 182

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

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Journalism Advertising Advertising SEO 185

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

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Deirdre Breakenridge

MAY 24, 2016

Of course, nailing down what success looks like is a critical first step. Whenever I share information about Women Worldwide , the outcome varies from friends and colleagues sharing show ideas / topics, getting introduced to amazing guests, capturing the attention of sponsors and advertisers and growing my community with more listeners.

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Energy Mobile Community Measurement 190

Rock the Status Quo

JULY 30, 2014

Well, unless you are a CMO, of course…) It is okay to either work with a supervisor to define goals and critical metrics and/or use a level of metrics that commensurates with your scope of work and skill level. Even AVEs (advertising equivalencies). So much CAN be measured so the age-old PR metrics question of “so what?”

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Measurement Customer Service Analytics Leadership 219

Cision

NOVEMBER 11, 2016

Of course, all the images in the world will only get noticed if your pitches are strong. In the near future, I do see an increase in measurement, metrics, and quantifying value. In the age of data insights nothing will escape the reach of precise measurement tools. When I was young I wanted to be… a translator for the UN.

Communications 253

Communications Data Local Survey 253

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. The only question now is how far will marketing and PR grow together.

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Study Marketing Journalism Advertising 218

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 3) Earned media improves advertising effectiveness.

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Study Media Relations Media B2B 161

Cision

JULY 5, 2016

I’m coming on board at a pivotal time in the firm’s evolution and look forward to playing a role in setting its course for the future. That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. How does client research inform marketing strategy?

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Nonprofit Crisis Viral Groups 227

PR 20/20

JUNE 5, 2018

Much of the work is done for you, thanks to ample online digital marketing course and certifications. Check out five of our team’s favorite online digital marketing courses, all for free, below. Core topics learned throughout this course include: Inbound basics. Measurement best practices. HubSpot Inbound Certification.

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Course Marketing Analytics Google 64

Cision

JUNE 15, 2017

PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. For example, bicultural Hispanics that may prefer English would likely choose Spanish-language when relating to certain topics such as financial services, depending of course on age and other variables.

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Automotive Resources Consumer Strategy 245

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

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Branding Brand How To Measurement 104

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Today, of course, we’d hope it would go into the recycling bin or the compost bin because we’re a little more progressive.) Of course not. Content marketing isn’t a panacea.

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Content Marketing Marketing Facebook Creativity 158

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. And of course that reasoning informs very little about how PR drives business objectives. Want to implement a PR measurement program today?

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Engineering How To Measurement Analytics 120

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

There are plenty of other reasons for close communication between client and agency, of course. Measure what matters. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. Make your expectations clear. A professional agency team will understand. Be an internal champion.

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Agency How To Construction Advertising 223

Stuart Bruce

JUNE 24, 2014

Of course it is far more complex than that and if I’m recruiting a specialist role such as measurement, analytics and evaluation then I might look at a social media specialist. Working together they can begin to re-imagine businesses and organisations as more social entities without the rigid silo structures that currently exist.

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The Resolution Blog

JANUARY 31, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. Reputation is important in the PR world, so of course you want to get a few wins under your belt. What’s not to like? So, perhaps try writing an entry the same way.

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Measurement Case Study Creativity Course 156

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. This is the great debate in PR: how do we measure what we do and prove its value? Don’t be lured off course by shiny objects. Always tell the truth.

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Enterprise Agency Radio Fashion 227

Cision

APRIL 25, 2016

At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources). But what are the other things that Facebook sees as key to advertising success on the platform?

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Facebook Advertising Advertising Measurement 120

Deirdre Breakenridge

NOVEMBER 16, 2016

Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work. Turning PR into a measurable science means there is no longer room for personal preference.

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Data-Driven PR Strategy Data Measurement 150

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

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