Prohibition

APRIL 13, 2021

billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Cision

APRIL 21, 2015

No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Or nobody showed up to your online webinar. As a society, we’ve moved away from letting advertising dictate our desires. Featured Image: Ricky Thakrar ( Creative Commons ). Let’s think about that for a moment.

Marketing 120

Marketing How To Employee Advertising 120

Cision

NOVEMBER 2, 2015

Find out how to improve your pitching strategy at Ian Greenleigh’s “Switch Your Pitch: The Keys to Engaging Journalists on Social” webinar. ” Neilsen recently conducted a study which found that 90 percent of consumers trust peer recommendations and only 33 percent trust advertisements. Register today!

B2B 120

B2B Marketing Content Marketing Technology 120

Cision

AUGUST 17, 2015

Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Promoted Pins are currently only available through eight advertising partners but are also expected to expand in the future. Click here to watch Jennifer Cario’s free on-demand webinar now!

Pinterest 120

Pinterest Banking Mobile Trends 120

Cision

JULY 27, 2015

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. Click here to register for our free “Build Your Brand With Instagram” webinar! Look for creative that gives a personal feel.”.

Instagram 120

Instagram Mobile Social Media Writing 120

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Those insights will lead to better briefs to inform creative and content. No one wants to attend a two day conference via webinar. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Government 151

Government Crisis Energy Community 151

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. This helps you internally and makes it easy to hire contractors for creative work. When you have a base to build on, each new PR campaign is going to produce results more quickly and easily.

Branding 104

Branding Brand How To Measurement 104

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas.

Exercises 101

Exercises Creativity Radio Interviews 101

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Get creative and get smart. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. Watch Dorie Clark’s on-demand webinar now! Images: purplejavatroll , GotCredit , Jussi Ollila ( Creative Commons ). Trust is an important concept in commerce. Want to establish yourself as a thought leader?

Study 120

Study Engineering Mobile Crisis 120

Cision

NOVEMBER 27, 2015

Host webinars featuring respected thought leaders. Register for Gini Dietrich’s “From A to Z: Blogging and Content for PR” webinar! Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Campbell , DaveBleasdale , Kevin Dooley ( Creative Commons ).

Strategy 120

Strategy How To Data Infographics 120

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. It helps cut through the clutter with creative targeting. When you do advertise, don’t just rely on one link and single tweet.

B2B 83

B2B Facebook Advertising Advertising 83

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Images: redjar , Ken Teegardin , Rob , 401(K) 2012 ( Creative Commons ). PR measurement is not only a science — it’s an art. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Buzzstream

NOVEMBER 21, 2024

In it, he discusses how we are so overwhelmed by constant interruptions from advertisements that we tune most things out. Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. These are the ones that provide actual value.

Digital PR 62

Digital PR SEO Web Resources 62

Sword and the Script

MAY 13, 2017

Isn’t that sort of like buying an advertisement with an ego? that she penned for Simply Measured : “A prospect might attend a webinar, watch videos, or download more content. Is your agency bringing creative thinking to the table? There’s a lot of murkiness to it as well. Give our services a try. Talk to Us!

Strategy 95

Strategy Marketing Measurement B2B 95

Cision

FEBRUARY 11, 2016

Join Michael Smart’s webinar on Feb. I think our industry will continue to evolve, innovate and find new and creative ways to use the ever-changing, ever-expanding array of digital and social media offerings available to us. . How did you get your start in PR? Want to learn the new rules of media pitching?

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Social is branding, but unlike traditional advertising—it’s more human. Watch her on-demand webinar today! Watch Gary’s free on-demand webinar today! Image: Karen Cropper ( Creative Commons ). Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. The results?

Tools 137

Tools Publicity SEO Measurement 137

Prohibition

JANUARY 20, 2023

For more insight and trends, you can sign up to our Social Media Trends for 2023 webinar. TikTok stays ahead of the curve with subtle advertising opportunities and clear successes such as the #TikTokMadeMeBuyIt trend. With this, TikTok continues to dominate as one of the fastest growing platforms overtaking older channels like Twitter.

Social Media 62

Social Media Trends Media Instagram 62

Solo PR Pro

MARCH 29, 2022

From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more.

Conference 79

Conference Reddit Local Course 79

Prohibition

SEPTEMBER 8, 2023

Our hosts Chris Norton and Will Ockenden, have taken our sold-out influencer marketing hacks for 2024 webinar and digested into another engaging episode of the Socially Unacceptable. The ASA found that only 35% of advertising stories on Instagram were clearly labelled and obviously identifiable as such. jacqisdiary finally got one ??

Marketing 62

Marketing B2C Advertising Advertising 62

NewsWhip

SEPTEMBER 1, 2022

The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention. We’ll be discussing all this and more in our webinar with NewsWhip in September, which you can sign up for here.

Branding 78

Branding Brand Data Viral 78

Waxing UnLyrical

JUNE 5, 2018

By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. You just have to start at the beginning and learn as you go.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. These fine folk did: Jan.

Google 104

Google Nonprofit Engineering SEO 104

NewsWhip

MAY 12, 2021

Watch webinar. Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. Read transcript.

Trends 78

Trends Branding Brand Reddit 78

Shift Communications

APRIL 13, 2022

All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? But since everyone is doing it or trying to, its content and creative needs to be distinct. Brands today are built on social. They also need amplification.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership.

Creativity 40

Creativity Public Affairs Policies Survey 40

Contently - Strategy

DECEMBER 4, 2018

Marketers typically think of the top of the funnel as the place where they get to be most creative. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

Case Study 110

Case Study Marketing Study Content Marketing 110

Prohibition

MARCH 16, 2021

Throughout the pandemic, we have run a number of sold-out webinars addressing how brands can understand and weather the key pandemic phases; crisis; recovery and the new normal. As with previous webinars, we were keen to benchmark exactly where marketers were currently at, and what their predictions were for the year ahead.

Social Media 62

Social Media Trends Video Consumer 62

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are one of the most engaging, personable types of content.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

JUNE 16, 2019

It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Facebook and Google account for almost 60% of the online advertising market. Everyone in marketing and PR can be a winner Next week is the Cannes Festival of Creativity. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Landis PR

JULY 31, 2023

In a webinar hosted by PR Net , Erin Moody , VP of technology and digital entertainment at BerlinRosen , and Linda Zebian , senior director of communications and community at Muck Rack, sat down to answer this question and share their predictions for what comes next. Linda explained that, although tools like PressPal.Ai

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

JUNE 14, 2016

Mondelez will invest in content properties and intellectual property that will enable it make money from selling distribution rights, advertising and brand integrations, said Laura Henderson, Mondelez’s global head of content and media monetization.”. In short, it was a value-added twist on a webinar.

Marketing 60

Marketing Conference Software B2B 60

Burrelles Fresh Ideas

MAY 7, 2024

Built-in AI allows you to see a real-time overlay of media coverage with certain PR events (such as press releases or webinars) that trigger website traffic. For example, you can integrate Google Analytics with the Burrelles’ media monitoring and measurement platform.

Analysis 95

Analysis Measurement Data Examples 95