Onclusive

JUNE 24, 2020

That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

Brand 323

Brand Branding eBook Advertising 323

Contently - Strategy

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. These state-level privacy laws are setting new standards for how social media companies handle user data, with implications that reach far beyond their borders.

Social Media 105

Social Media Privacy Brand Branding 105

Konnect Agency

MARCH 19, 2025

Retail advertising has undergone a seismic shift in the last decade, and two platforms stand at the forefront: Amazon and Instacart. Why Amazon and Instacart Work Unlike traditional social media advertising on platforms like TikTok or Facebook, ads on Amazon and Instacart reach consumers with high purchase intent. billion in U.S.

Retail 52

Retail Advertising Advertising Consumer 52

Cision

NOVEMBER 7, 2017

The Cision Innovation Center, lead by Cision’s Chief Data Officer, David Barker, has developed the Cision ID. Leveraging everything we know about how the paid media advertising world works, the dedicated team of engineers, developers, and product managers have developed proprietary tracking technology that tags earned media content.

Measurement 0

Measurement Media B2C B2B 0

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. They need to understand data: how to organize it, how to read it, how to interpret it. Here are two practical examples of using real-time data to react and pivot to media trends. The modern communicator is not just a great storyteller.

Crisis 464

Crisis Publicity Exercises Financial 464

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. PR professionals’ unique experience in managing news cycles, identifying brand-safe advertisers, and spotting risks for public or advertiser backlash will complement marketers’ perspective and experience here.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising. The bits of code have long been used to track web visits and collect data to drive ad targeting. It will revive contextual advertising and give rise to new data targeting tools.

Trends 385

Trends Employee Viral Advertising 385

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

Agility PR Solutions

JUNE 23, 2021

Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. As the loss of identifiers threatens to […]. As the loss of identifiers threatens to […].

Measurement 148

Measurement Data Brand Branding 148

Onclusive

DECEMBER 22, 2017

s clients and advertisers. With the availability of so much data today, there has been a seismic shift from creating ‘buzz,’ to much more data-driven outcomes. Big data will empower us to create more and more highly personalized content experiences. Studio, which produces all content for Inc.’s

Interviews 294

Interviews Strategy Content Marketing Advertising 294

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it.

Advertising 322

Advertising Advertising Privacy Television 322

Agility PR Solutions

MAY 7, 2023

The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. in 2021, with total ad spending reaching $259 […] The post How social data can drive business outcomes and optimize marketing strategies appeared first on Agility PR Solutions.

Data 157

Data Strategy Marketing Advertising 157

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Data points drive press. Often companies have surveys or case studies that contain great data points. We work with our clients to stretch the data into something newsworthy and add their insights to garner interest from the media. . Data points can go a long way. That’s why we in PR need to stay on top of relevant news.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

APRIL 8, 2021

And the industry’s reputation problems in matters from data security to diversity are well known. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. As Pritchard notes, “For too long, we’ve been wowed by shiny objects, overwhelmed by big data and intimidated by algorithms.

Reputation 305

Reputation Privacy Data Advertising 305

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. That’s why it offers a degree of credibility that some native advertising can lack. .

Advertising 334

Advertising Advertising B2B SEO 334

Business Wire

FEBRUARY 18, 2020

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it. To complicate matters further, navigating these metrics can quickly feel complex and overwhelming.

Corporate 268

Corporate Analytics Communications Web 268

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR. If your company is willing to say what others won’t, you have found a megaphone. .

How To 241

How To Advertising Advertising Data 241

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? So when you have that information, if you have that GA data, you can say, “Well, this story people came and found this story because they came from search or they came from social, or they came from an app that aggregates news.” MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice.

Comparison 294

Comparison Advertising Advertising Analytics 294

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. MMM leverages aggregate data.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. What the data shows about marketing in a recession. Research data offers a more objective view. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. Gain an edge over competitors.

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

JULY 7, 2021

With this in mind, it’s more important than ever to leverage every piece of data you have in order to cut through the noise and increase your “signal” in the overcrowded digital environment. We have to look at external data to really be able to understand.”. What people do online — search for, buy, etc. —

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Data pulls go along way. Data pulls are a great way to get a quick hit, especially if the data reveals something new and relevant to targeted press. . Last month, our client Innovid put out an annual benchmarks report examining key trends in streaming CTV advertising and more. In short, there’s no hard news.

Social Media 322

Social Media Data Report Leadership 322

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. AdExchanger Social Distancing With Friends. Adweek Yeah, That’s Probably an Ad. AW 360 Great Minds.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

At Crenshaw, we have worked with many ad tech companies across different verticals, so we appreciate how fast the category has changed, and how it touches so many different industries, from marketing to data security. For those wanting to dive in, here are some relevant posts that might serve as an ad tech PR primer. .

Conference 319

Conference Privacy Twitter Leadership 319

NewsWhip

APRIL 14, 2020

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. BL: How does data inform all of the work you do? How do you anticipate that changing over time?

Data 148

Data Public Affairs Crisis Analytics 148

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers. But it can be advantageous to loop in the PR team before data parameters and goals are set.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

APRIL 9, 2019

This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. According to Nielsen’s Trust In Advertising Study, earned and owned media are the most trusted forms of marketing while trust in paid advertising is in decline. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

Agility PR Solutions

MARCH 20, 2025

With the rise of social media, mobile apps, and data-driven marketing, food companies are increasingly turning to digital marketing strategies to remain competitive. In the fast-paced world of food digital marketing, brands must be nimble, adaptive, and highly engaging.

Strategy 86

Strategy Radio Print Marketing 86

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. MMM leverages aggregate data.

Media 221

Media Analysis Measurement Advertising 221

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge.

Communications 0

Communications Publicity Media Measurement 0

5W PR

MARCH 13, 2025

When seven Chicago residents died from cyanide-laced Tylenol capsules, J&J immediately halted all advertising and issued widespread safety warnings. Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security.

Crisis 78

Crisis Examples Industry Crisis Management 78

Ronn Torossian

FEBRUARY 17, 2025

Learn how law firms can boost client acquisition through personalized digital marketing strategies, data analytics and targeted advertising campaigns. The post Legal Digital Marketing: Crafting Personalized Strategies for Client Acquisition appeared first on.

Strategy 195

Strategy Marketing Analytics Advertising 195

Ronn Torossian

FEBRUARY 12, 2025

Learn how blockchain will transform digital marketing by 2025 with trends in decentralized advertising, data privacy, smart contracts and consumer trust The post 2025 Blockchain Marketing Trends: Revolutionizing Digital Marketing appeared first on.

Trends 195

Trends Marketing Privacy Advertising 195

Onclusive

MARCH 23, 2020

MMM vs. Data Driven Attribution. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 221

Media Measurement Analysis Television 221

Mindful Marketing

JULY 19, 2023

I understood that it’s easy for companies to access data linking our email addresses to our internet protocol (IP) address , “the unique identifying number assigned to every device connected to the Internet.” Companies that don’t harvest that data themselves also can buy it from those who do.

Analytics 99

Analytics Data Retail Advertising 99