ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Ishmael's Corner

APRIL 14, 2015

This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Will Advertising Disappear? So we’re switching toward what we call thought leadership, which is we sell sponsorship of conferences, with white papers, with online advertising as well.

Advertising 60

Advertising Advertising Storytelling Journalism 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I Jennifer Bowcock, VP, Global Communications, Dolby.

Banking 199

Banking Marketing Measurement Leadership 199

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Branding 252

Branding Brand YouTube Social Media 252

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. Why is Storytelling More Effective? Click Here.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Storytelling is the underlining theme for social media pros. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Communications Conversations

OCTOBER 25, 2017

This whole YouTube generation thing is definitely a thing now. This shift is definitely coming–in a big way. It means thinking about ways to use paid social advertising to distribute your messages. It even means thinking about influencers as a conduit to your audiences when it comes to corporate storytelling.

YouTube 121

YouTube Television Corporate Banking 121

The Proactive Report

JANUARY 24, 2016

This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. Taking the Brand Story Global: Executing a multinational approach to brand storytelling and publishing. There is no doubt that we’re seeing a change in how the public responds to brand content.

Digital PR 100

Digital PR Enterprise Technology Study 100

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. brand storytelling and publishing. There is no doubt that we’re seeing a change in how the public responds to brand content. Points 4, 5 & 6 are all PR skills. Follow me on Twitter.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. brand storytelling and publishing. There is no doubt that we’re seeing a change in how the public responds to brand content. Points 4, 5 & 6 are all PR skills. Follow me on Twitter.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. brand storytelling and publishing. There is no doubt that we’re seeing a change in how the public responds to brand content. Points 4, 5 & 6 are all PR skills. Follow me on Twitter.

Marketing 100

Marketing Digital PR Enterprise Technology 100

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Storytelling success stories. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Everyone is doing it.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. There needs to be a definite reason why you choose to share a specific aspect of your story. Your brand story should be authentic, relatable, and deeply human. Click To Tweet. Image Courtesy of Nike.

Brand 156

Brand Branding How To Storytelling 156

The Hoffman Agency

NOVEMBER 19, 2024

Arun Sudhaman , formerly Editor-in-Chief of PRovoke Media, pointed to an airline that recently ran an advertising campaign in Asia that had been banned in Europe for greenwashing; and to sporting organizations that express support for free speech and human rights but put those concerns aside in certain markets.

Local 36

Local Strategy How To Agency 36

Ishmael's Corner

MAY 10, 2015

. - Facebook Advertising : Accelerate findability — yes, it’s a word — of blog posts and digital assets using Facebook ads to drive traffic back to your site. One way or another, all content marketers need to embrace visual storytelling. I never considered this for B2B marketing, but the price point allows for experimentation.

Tools 60

Tools B2B Software Storytelling 60

Ishmael's Corner

SEPTEMBER 30, 2014

In fact, I wrote a post on this very topic, “ Journalists Accept Apple’s Storytelling Candy.”. Marketers talk about “paid media” (advertising they have to buy), “earned media” (from press coverage to word-of-mouth buzz) and a growing category called “owned media” (their websites, blogs and social media feeds).

Journalism 150

Journalism Branding Brand Publicity 150

Ishmael's Corner

DECEMBER 7, 2014

In the case of the FT, this line says it all: “The attraction of ‘owned media,’ by definition, is that brands neither have to pay a media outlet for it nor earn it by convincing a reporter that the story is worth covering.”. They’re probably right, although I don’t think owned media has reduced the White House’s advertising budget.

Journalism 108

Journalism Local Storytelling Policies 108

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. Under its ever-broadening current definition, AI can encompass any kind of pattern-matching automation, from a digital assistant like Siri, to the algorithms social media platforms like Facebook and TikTok use to provide users with personalized content.

Communications 97

Communications Marketing Pitching Technology 97

ReimaginePR

OCTOBER 10, 2016

If you want to be noticed in the crowd, video is a definitely way to dominance. So you should definitely create you own thumbnail, and you can do that with the help of a graphic editor. And you definitely want them to get to the end of the video so that you can promote your call to action, such as “Shop Now” or “Download Now”.

Video 120

Video Strategy YouTube Marketing 120

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. Plus, it led to many consumers creating art centered around the brand’s name, logo and identity, a form of free advertising for Coca-Cola.

Marketing 52

Marketing Viral Trends Consumer 52

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results.

Measurement 60

Measurement Course Advertising Advertising 60

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

So, time spent watching movies this year can definitely be categorized as professional development, right? Today’s most effective PR relies on emotional storytelling to make connections with consumers. A perfect example of how third-party “earned media” can boost an image in a way advertising just can’t.

Film 136

Film Local Leadership Radio 136

Solo PR Pro

OCTOBER 18, 2022

While many of the services they offer could be considered areas that fall under the umbrella of public relations, many of them do require a specific expertise that might not fall under the textbook definition of PR. The bottom line? What are some other services you offer to clients in addition to PR?

Media Relations 97

Media Relations Media Social Media International 97

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone.

Survey 102

Survey Marketing B2B Content Marketing 102

Cision

DECEMBER 28, 2015

Timely traits to employ a winning stance include networking and aligning interests in tandem with award-winning storytelling abilities and marketing prowess. The best agencies are those that adapt, evolve and progress – rather than stay tied to antiquated definitions of what an agency delivers a client. How To Win It.

How To 120

How To Agency Creativity Pitching 120

ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. 8: Paid Advertising. Next, you need to determine how much you’ll set aside in your budget for paid advertising. All you have to do is look to the day’s theme or type and go from there. #8:

Social Media 120

Social Media Media Instagram Advertising 120

Shift Communications

DECEMBER 11, 2015

It feels like the definition of integrated is moving to a business term vs. marketing one. Visual Storytelling Accelerates. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components. PR and Marketing finds itself living “in interesting times.” That last part is the most interesting to me.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Ethical Voices

OCTOBER 24, 2022

That in itself could probably be a whole other episode, but I definitely told them that was incorrect. So, we’re actually working with our client to build a storytelling cohort, a group of individuals that is willing to share their stories. It takes a while, it’s a complete case-by-case basis.

Ethics 51

Ethics Interviews Advertising Advertising 51

Communications Conversations

JANUARY 26, 2016

I’m not implying that mass media outlets like the USA Today and New York Times are going to die–definitely not true. And, tools like 360 video and virtual reality are on the doorstep of taking that storytelling capacity for brands to a level we’ve never seen before. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

ReimaginePR

AUGUST 15, 2016

Online advertisements. Rebranding is tough work, and something you definitely need help with rolling out. Your social media pages and profiles: LinkedIn. Other social media platforms you’re on. Your email signature. Your business cards. Your letterhead. Printed literature. Online directories. Signage (marketing and educational).

Employee 120

Employee Social Media Education Brand 120

ReimaginePR

SEPTEMBER 26, 2016

Create the definitive resource, the ultimate guide, even the beginner’s guide. Long-term keywords are definitely important, but not the only important factor. Results definitely don’t happen overnight, but they do eventually pay off. Content that feels like the absolute authority on the given topic. Don’t Give Up.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120