ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. It’s not even cheap. In that case, the right PR team can help.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. Unlike digital advertising, turning on the “PR spigot” won’t instantly increase sales. Gain an edge over competitors.

Comparison 296

Comparison Advertising Advertising Reputation 296

5W PR

JANUARY 26, 2025

Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts.

Strategy 78

Strategy Branding Brand Employee 78

5W PR

MARCH 13, 2025

When seven Chicago residents died from cyanide-laced Tylenol capsules, J&J immediately halted all advertising and issued widespread safety warnings. Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage. ” Chipotle’s 2015 E.

Crisis 78

Crisis Examples Industry Crisis Management 78

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 86

Advertising Advertising Ethics Fashion 86

Cision

AUGUST 22, 2017

We’ve been fortunate to acquire brands like PR Newswire, Gorkana, and Bulletin Intelligence (among others), but the downside to this was the fact that it became more challenging for our customers (and our employees) to pin down who we were as a company. It’s important that employees have open access to leadership, especially during a rebrand.

Company 267

Company How To Employee Customer Service 267

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. What people do online — search for, buy, etc. — One such customer (who will go unnamed!)

Branding 370

Branding Brand SEO Engineering 370

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. Business people who aren’t using PR tools and tactics to better understand customer, influencers, employees, or partners are probably not maximizing their investment.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

What does this mean for digital advertising? Direct marketing to customers and employees through timely emails is also useful. For example, we represent several ad tech companies at a time when major browsers like Chrome are phasing out support for third-party cookies. How can marketers cope? What does it do for publishers?

Leadership 353

Leadership Insurance Insurance B2B 353

Rock the Status Quo

SEPTEMBER 3, 2014

Calling themselves advertising agencies or interactive agencies feels dated, and while they might have a public relations department (or person), calling themselves a public relations agency is too limited – so they substitute the word digital. Dollars spent on advertising just aren’t what it used to be.

Agency 188

Agency SEO Advertising Advertising 188

NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. If you’d like to find out more about how you can monitor your brand, check out our networks here.

Advertising 78

Advertising Advertising Branding Brand 78

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. PS Vita [ruling] the world. Learn about it! PR TAKEAWAY.

Guidelines 168

Guidelines Employee Training Social Media 168

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. So what does digital marketing growth have to do with PR? ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. That is traditionally the advertising and marketing function. That’s step one.

Employee 217

Employee Leadership Crisis Management Viral 217

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Self-serving?

Branding 284

Branding Brand Small Business Retail 284

PRSay

NOVEMBER 5, 2021

Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. With more sunlight shining upon such content and their advertisers, this problem will only continue to grow. A burgeoning area of opportunity revolves around the role companies can play in protecting the “fourth estate.”

Communications 187

Communications Journalism Advertising Advertising 187

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Moreover, CCOs cannot control those functions that have the potential to exert a large influence over corporate reputation, like HR and advertising. Corporate leadership recognizes the critical importance of getting everybody on the same page – no easy task in organizations with 20,000 employees.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. Your brand story should have a beginning, middle and end like any good tale.

Publicity 256

Publicity Branding Brand Storytelling 256

ImPRessions - Crenshaw Communications

JULY 14, 2021

A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

JANUARY 16, 2025

This creates a large pool of talent for all marketing, PR, advertising and communications companies. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. Key expertise of Media Profile Media Profile has the largest presence in supporting public infrastructure projects in Canada.

Print 100

Print Marketing Instagram Newspapers 100

Melissa Agnes

MARCH 5, 2014

False online reviews have become problematic for many businesses today, whether made by unhappy customers, disgruntled former employees or competitors. Gibson, Internet defamation attorney at Vorys who works closely with Agnes + Day’s Crisis Intelligence Team.

How To 219

How To Reputation Engineering Advertising 219

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. A characteristic that sets content marketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging.

Industry 222

Industry How To Insurance Insurance 222

The Proactive Report

NOVEMBER 3, 2022

If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. There’s no erasing those negative comments from old employees with an axe to grind and nothing better to do with their time. That falls under the department of sales.

Digital PR 246

Digital PR Reputation Employee Energy 246

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Prohibition

MAY 17, 2023

With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. How does Twitter Blue impact advertising? For most people, that means they need to sign-up to Twitter Blue or to be a Twitter Verified Organisation.

Advertising 62

Advertising Advertising Twitter B2C 62

Sword and the Script

NOVEMBER 21, 2023

All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. Comment: This is an advertising association, so the question is naturally focused on advertising. click image for higher resolution) 2.

Financial 171

Financial Marketing Survey B2B 171

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. They will also have experience trafficking advertising — especially targeting media, which is an element of amplifying earned media.

Marketing 195

Marketing How To Measurement Advertising 195

Prowly

FEBRUARY 20, 2025

Examples include: internal memos, team updates, newsletters and announcements, employee engagement initiatives, email communication, etc. Stakeholders: Internal employees and shareholders. Stakeholders : Investors, internal employees, and key partners involved in the product launch.

Writing 104

Writing Communications How To Internal 104

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

So, how did Keurig find itself in hot water this week after pulling advertising from Sean Hannity’s program? Among other brands, Keurig was targeted as a Hannity advertiser when protesters were steamed by what they saw as Hannity’s defense of Roy Moore, the Alabama Senate candidate now facing accusations of child molestation.

Branding 136

Branding Brand Advertising Advertising 136

Business Wire

FEBRUARY 2, 2018

Once your news release has crossed the wire, launch your FB Live and invite page members, internal employees, external partners, reporters, customers and prospects to tune in as you discuss the value of your update with product owners and customers implementing the tool. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Target found itself in a somewhat similar situation when anti-LGBTQ customers criticized its Pride Month displays, in some cases trashing store merchandise and harassing employees. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

Flack's Revenge

NOVEMBER 22, 2022

Elon Musk has come on like a bull in a China shop, causing a mass exodus of employees and a #leavingTwitter movement. I think he is managing it into the ground and seems to not care much about employees, advertisers and users jumping ship. For me, the final straw came when he just let another bad boy back onto the platform.

Banking 177

Banking Employee Financial System 177

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable. Once the campaign is up and running, PR teams need to push for more volume on the social media shareability and advertising front. Here is FidgetCube and some other pages that got it right.

B2C 192

B2C Community Banking Advertising 192

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Maintaining a positive company image. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195