PRSay

JUNE 16, 2023

Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology.

Technology 146

Technology Crisis Management Social Media Training 146

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings.

Brand 90

Brand Branding Marketing Ethics 90

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

PRSay

SEPTEMBER 27, 2016

As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. Both former students are strongly committed to ethical practice. You can do it, too. Make it right and make it effective.

Ethics 60

Ethics Advertising Advertising Technology 60

PRSay

OCTOBER 3, 2022

million in penalties for alleged violations involving its targeted-advertising practices. In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”.

Privacy 78

Privacy Data Marketing Retail 78

PR in High Definition

OCTOBER 19, 2017

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. Don’t blame the machine! 1] [link]. [2] 2] [link]. [3] 3] [link]. [4]

Ethics 67

Ethics Crisis System Training 67

5W PR

JUNE 14, 2024

The Role of PR in Humanizing AI Innovations Effective public and media relations is crucial for making AI technologies accessible and relatable to the general public. Additionally, AI can streamline communication workflows in PR efforts, reducing the time needed for coordination and approval, further boosting operational efficiency.

Publicity 88

Publicity Analysis Healthcare Tools 88

Contently - Strategy

MAY 13, 2024

They’re one of the main avenues by which advertisers build personalized profiles about potential customers. Invest in technology that enhances first-party data collection such as interactive tools on your website that engage users in a meaningful way, encouraging them to share their preferences and behaviors directly with you.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. Everything transparent is ethical! PR’s Absolute Best Customer preferences are like seasons, they keep changing.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Contently - Strategy

JUNE 18, 2024

They’ve used neuroscience technology to look at what’s happening in people’s brains while they watch ads and TV shows. What makes Neuro-Insight unique is their proprietary technology called Steady State Topography (SST), which pinpoints how likely someone is to remember an ad. They call this long-term memory encoding.

Storytelling 52

Storytelling Examples Brand Branding 52

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” ” Question from moderator: “What technology will be most useful in the next five years?” ” –Hope for technology to be ethical. Hammer is a tool.

System 78

System Technology Banking Community 78

PRSay

APRIL 18, 2016

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. According to Econsultancy, there are today more than 144 million active ad block users around the globe. It is a fast growing trend – ad blocking grew globally by 41% last year.

Web 60

Web Ethics Technology Trends 60

The Hoyt Organization

AUGUST 23, 2024

Always check that all suppliers comply with the necessary sustainability practices and ethical labor practices. If all your suppliers meet an official sustainability standard, like being completely fair trade, advertise this. It is just as important to build a supply chain network that also prioritizes sustainability.

Hotels 87

Hotels Industry Energy Local 87

The Hoyt Organization

JANUARY 8, 2024

Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. Gen Z demands a different PR communications approach than previous generations.

Consumer 85

Consumer Social Media Education Advertising 85

Deirdre Breakenridge

AUGUST 7, 2014

No other generation has had to deal with the media and advertising interweaving themselves into practically every aspect of our lives. Our work ethic may not look like the work ethic of years before us, but we do work hard. Technology allows us to work faster and work on multiple things at once.

Blogging 269

Blogging Ethics Education Technology 269

Mindful Marketing

MAY 7, 2023

The 170-year-old jeans maker Levi’s recently grabbed headlines when it announced plans to increase diversity in its advertising by employing AI clothing models. This realism ties back to the issue of inauthenticity (Con 2) and represents the greatest potential ethical issue for spokesbots. But wait, there’s more!

Technology 95

Technology Advertising Advertising Consumer 95

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Stephen Waddington

MAY 9, 2017

Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue.

Ethics 108

Ethics Conference Advertising Advertising 108

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work? Ethics is very important to me. But it was a struggle for me ethically.

Ethics 52

Ethics Strategy Real Estate Local 52

Cision

NOVEMBER 6, 2017

But many sites that rely on traffic to attract advertisers will create clickbait headlines that are so scandalous, people can’t help but click. Given the rising popularity of user-generated content, some fake news creators might fancy themselves journalists of a sort, without the actual ethics or experience that a real journalist would have.

Google 225

Google Facebook Wikipedia Engineering 225

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 102

Privacy Google Advertising Advertising 102

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We want to make an objective, positive impact through bold and meaningful communications by bringing together advertising, marketing and PR in one agency.

Agency 161

Agency Meeting Retail Energy 161

Deirdre Breakenridge

SEPTEMBER 26, 2016

To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. My current research is focused on ethics and internal communication. She received her PhD in advertising from the University of Texas at Austin. – Nicole Lee. Professor Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 98

Financial Conference Agency Resources 98

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. PR adopts AI as a research and content tool.

Marketing 189

Marketing Content Marketing Data Social Media 189

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth. ’s CEO, Brad Kostka.

Mobile 73

Mobile Automotive Brand Branding 73

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. Talk to Us!

Tools 67

Tools Marketing Advertising Advertising 67

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Print Local 120

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

MAY 14, 2018

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. There’s still some way for the technology to go before it becomes truly mainstream. Therein lies an advertising opportunity.

Publicity 84

Publicity Marketing Google Radio 84

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. At the World Organization, we accepted these principles for ethical behavior in using AI. Ethics and regulations." 90% are undeniable advantages. The same will happen with AI.

Radio 59

Radio Ethics How To Writing 59

Stephen Waddington

JUNE 5, 2020

Skills, bias and transparency Learning a new set of skills is not the only thing that is important when facing AI: even though Ava’s case is fictional and far-fetched, ethics in AI are a real problem that needs to be faced head on. Her dissertation in MA, Public Relations, Advertising and Applied Communication is focused on AI in PR.

Healthcare 90

Healthcare Ethics Software SEO 90

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Gender diversity in PR is an issue as old as the industry itself 3. It’s a theme that Topi? What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 13, 2016

The result – an audio interview titled Using Content Marketing to Grow Your Law Practice – was later syndicated by the ABA publication Law Technology Today and is freely available for subscription wherever you enjoy your podcasts. Paid media is advertising. Is Content Marketing Better than Advertising? A website is owned media.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60