5W PR

MARCH 8, 2025

Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. This comprehensive guide examines proven strategies to develop your personal brand as a lifestyle event speaker, with special attention to online presence, LinkedIn optimization, and content creation.

Branding 78

Branding Brand LinkedIn Case Study 78

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership. Advertising Week NY, September 23-26, New York. Deadline is May 1.

Conference 173

Conference Sports Leadership Policies 173

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3 Transcript.

Advertising 130

Advertising Advertising Publicity Video 130

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen.

Social Media 165

Social Media Study B2B Media 165

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising. It will revive contextual advertising and give rise to new data targeting tools. Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JULY 30, 2020

Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You find yourself sending calendar invites to your friends for social events so you don’t overbook yourself. You secretly hope you’ve been shadowbanned on Twitter.

Privacy 308

Privacy Conference Advertising Advertising 308

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Looking for a quick rundown of major current events? Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. The NewsWorthy .

Sports 332

Sports Radio Retail Advertising 332

Onclusive

JULY 25, 2017

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. ROAS measures gross revenue generated from each dollar spent on advertising.

Advertising 278

Advertising Advertising Measurement Analysis 278

Contently - Strategy

SEPTEMBER 30, 2024

Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy.

Social Media 107

Social Media Privacy Branding Brand 107

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. and much more.

Advertising 322

Advertising Advertising Privacy Television 322

PR Fuel

NOVEMBER 11, 2021

Every enterprise needs to create a brand around which business advertisements will revolve. Another popular way of marketing your brand is through advertising. To use both business press releases and advertisements effectively, you need to understand how the two differ. What Is Advertising? billion in 2021.

Advertising 105

Advertising Advertising Writing Product Launch 105

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Here are B2B social strategies that perform best on Facebook. Looking to build brand awareness?

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. A successful PR campaign can also support or accelerate a liquidity event or deal – like an IPO, strategic acquisition, or merger. Here’s how the right PR strategy can help prepare for a liquidity event.

Banking 327

Banking Financial Employee Technology 327

Cision

APRIL 27, 2017

Last night was a whirlwind of activity: from setting up at The Chicago Art Institute, to livestreaming the event, to live tweeting every other brilliant thought that came out of the fantastic lineup of speakers’ mouths. This often happens with event hashtags when they start trending. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

Prowly

JANUARY 27, 2021

In a year full of unfavorable events, there were many bright spots in the PR world. Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. The post 8 Most Impactful PR & Marketing Campaigns During The Pandemic appeared first on Prowly Magazine.

Marketing 223

Marketing Advertising Advertising Strategy 223

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Events like Advertising Week, AdExchanger Programmatic I/O, to Cannes are all great opportunities for PR to gain extra exposure for executives. . Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders.

Conference 319

Conference Privacy Twitter Leadership 319

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing.

Marketing 78

Marketing Financial Case Study Education 78

ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. Here are some guidelines to avoid being the panelist that makes an event go south. . Most moderators conduct pre-panel phone call meetings to prep for the event.

How To 232

How To Conference B2B Advertising 232

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Bianchi Biz Blog

JANUARY 16, 2025

This creates a large pool of talent for all marketing, PR, advertising and communications companies. With unique thematic channels, such as Dished, Mapped, and Urbanized, Daily Hive delivers top-tier information to its local audience and advertisers in Vancouver, Toronto, Calgary, Montreal, Edmonton, Seattle, and Portland.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers. A milestone event. A new product launch. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

DECEMBER 11, 2024

Understanding the Esports Phenomenon Esports events, whether online or in-person, draw massive audiences, often rivaling traditional sports. Sponsoring esports tournaments provides significant exposure, as brands’ logos are prominently displayed during live streams and on-site events.

Video 78

Video Branding Brand Marketing 78

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Current events and timely coverage. Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. LinkedIn also lets you publish your own articles within the platform as updates in your feed and LinkedIn groups.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

Deirdre Breakenridge

SEPTEMBER 14, 2017

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics. Dr. Marlene Neill (@ neillPR) is an assistant professor of advertising and public relations at Baylor University.

Ethics 263

Ethics Twitter Education Resources 263

5W PR

NOVEMBER 27, 2024

Consider paid advertising to reach a wider audience and target specific demographics. Provide a variety of attractions, such as live shows, concerts, and sporting events. Hosting Events and Promotions Special events and promotions can create excitement and attract visitors.

How To 78

How To Marketing Hotels Local 78

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

5W PR

NOVEMBER 25, 2024

Utilize social media, content marketing, and paid advertising to reach the audience and maintain the brand’s visibility. Explore targeted advertising campaigns to reach the ideal customers. Host events or parties to honor the most loyal customers. Suggest activities or attractions based on their interests and preferences.

Hotels 78

Hotels Crisis Marketing Policies 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.

B2B 334

B2B Company Case Study Conference 334

PRSay

NOVEMBER 25, 2024

Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Offer to develop a PR plan for fundraising, events or social media engagement. Look beyond “easy apply.”

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

5W PR

JANUARY 21, 2025

Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements. billion valuation while spending very little on traditional advertising. Overly rigid guidelines often result in forced, inauthentic content that audiences quickly identify as advertising.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Cision

NOVEMBER 8, 2016

This usually gets you on their radar screen, and in the event that they’re talking about you but not actually following you on a given social channel, this is their impetus to do so. Working with brand evangelists can have a bigger punch than advertising will, simply because people turn to others for advice on brands to buy from.

Branding 292

Branding Brand How To Social Media 292

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

Advertising 78

Advertising Advertising Exercises Measurement 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

A major announcement or event must be carefully planned around avoidable happenings like earnings calls, congressional hearings, or other news-making things that are on the books, and PR teams need to be flexible for those events that can’t be anticipated. Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Product Launch Agency 334

5W PR

DECEMBER 9, 2024

Understanding Mobile App Retargeting Mobile app retargeting is a targeted advertising technique that involves delivering personalized ads to users who have previously downloaded, used, or shown interest in an app. Encouraging Specific Actions: Retargeted ads can be used to promote specific features, events, or time-limited offers.

Mobile 78

Mobile Advertising Advertising Engineering 78

Bianchi Biz Blog

DECEMBER 5, 2024

Lovin/Lovin Dublin – An online snapshot of Irish culture highlighting the best events, restaurants and nightlife. 75% female audience Source: Digital 2023: Ireland — DataReportal – Global Digital Insights The most important international events in Ireland St Patrick’s Day Festival – There really is no place like Dublin on St Patrick’s Day!

Radio 83

Radio Sports Marketing Local 83

5W PR

OCTOBER 15, 2024

Engage with the audience on platforms like Instagram, Facebook, and TikTok through targeted advertising, contests, and influencer partnerships. Use paid advertising on search engines and social media to reach potential customers actively searching for similar products.

Product Launch 78

Product Launch Consumer Strategy Marketing 78