ImPRessions - Crenshaw Communications

APRIL 20, 2020

Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

PR Fuel

JANUARY 14, 2018

However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. Have you had success getting your news in your local paper?

Local 77

Local Company How To Training 77

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. .

Media 310

Media Retail B2B Journalism 310

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. A great example is Google Analytics. Examples include WordPress or Squarespace. Moz Local Listing Score.

SEO 211

SEO Tools Engineering Google 211

Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. For example, in the food category, consider ethnic staple ingredients and multi-generational household habits. It is complex, yet simple.

Automotive 245

Automotive Resources Consumer Strategy 245

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Its UK office announced that it’s starting to cover more local news. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

Journalism 120

Journalism Trends Print Local 120

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

The one thing their advertising has in common is humor, though Geico is still the one to beat. For example, ad campaigns make news beyond the verticals when they do something radical (or annoying) such as adding a cache of Kardashians to Calvin Klein. Let customers know you’re “on the market” .

Consumer 168

Consumer Brand Branding How To 168

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. Understand market tech trends. This resulted in huge success.

Mobile 156

Mobile Local Technology Social Media 156

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow.

Social Media 149

Social Media Marketing Media B2B 149

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad.

Journalism 120

Journalism Strategy Brand Branding 120

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. Publicis Health acted solely as an advertising agency.

Crisis 167

Crisis Ethics Publicity Marketing 167

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JANUARY 25, 2016

The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. In the webinar, Joe brings up two examples: Andy Schneider, also known as The Chicken Whisperer, and John Deere. One day Andy bought a few chickens at a local farmer’s market. Before 1990, there were only eight channels.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

PRSay

DECEMBER 12, 2018

This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. For example, you may possess some killer news, but if all you do is post a news release on a wire service, you’re not going to get noticed. The next step is where you come in as a PR professional.

Pitching 120

Pitching Strategy Film Advertising 120

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. We believe strongly in low-cost piloting of certain ventures before committing large chunks of budget, for example. Make it flexible. Focus on simple ideas, packaged well.

Writing 130

Writing Comparison Product Launch Leadership 130

Cision

JANUARY 13, 2017

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. Lead by example! Is this population currently not being catered to in PR?

Local 120

Local Radio Community Tools 120

Cision

JANUARY 16, 2017

In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Each is representative of a special case: a large business with representative data, a large business with localized data, and a smaller business with localized data.

Data 120

Data How To Retail Ethics 120

PRSay

OCTOBER 17, 2022

itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! A couple of examples are that we went from having a “dot com” on our website address to a “dot gov,” to help not only secure our website, but to show folks that we aren’t just some advocacy group or third party or special interest group that has election information. ylang ylang – ??

Communications 186

Communications Video Social Media Facebook 186

PR for Anyone

SEPTEMBER 1, 2021

I know of no better way to do this without paying for advertising. And then, on the local level, I want you to think about what’s happening in September. I’ll give you an example. What predictions are you making for your industry for that year? Plan for September and/or January and start pitching today!

Pitching 130

Pitching System Google Local 130

Cision

JULY 19, 2016

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. You need to determine your objectives and identify your audience, for example. How did you get your start in PR? What are some of the biggest PR challenges brands face today?

Real Estate 120

Real Estate Agriculture Local Technology 120

5W PR

SEPTEMBER 3, 2024

Media planning, the strategic allocation of marketing budgets across various media channels, is fundamental to successful advertising. Social media Platforms like Facebook, Instagram, and TikTok provide affordable advertising options. Utilize targeted advertising to reach specific audiences.

Brand 78

Brand Branding Media Print 78

Cision

NOVEMBER 16, 2015

You may not know Max Martin, but you probably have heard many of the songs that he has produced: Kelly Clarkson’s “Since U Been Gone,” Jesse J’s “Bang Bang,” Katy Perry’s “Roar,” or Taylor Swift’s “Bad Blood,” just to give a few examples. 54 songs peaked in the top ten.

Measurement 120

Measurement Resources Technology Examples 120

Sword and the Script

APRIL 21, 2020

Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. For example, the PRSA Chapter of Georgia has a careers page. American Marketing Association: [link] The AMA also maintains a board for academics and has local chapters such as the Atlanta AMA. AdAge: [link] 13.

Publicity 103

Publicity Communications Local Resources 103

MaccaPR

OCTOBER 22, 2018

With more than 2 billion monthly active users, Facebook has grown into one of the largest online advertising platforms in the world. From mega brands such as Unilever and Amazon, to media companies like BuzzFeed and The New York Times , to small local mom-and-pop shops, marketers spent just shy of $40 billion on Facebook ads in 2017 alone.

Facebook 103

Facebook Mobile Advertising Advertising 103

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

A perfect example of how third-party “earned media” can boost an image in a way advertising just can’t. She also uses questionable tactics, including those “three billboards” that call out the local police chief, local press statements, and public shaming. Three Billboards Outside Ebbing, MO.

Film 136

Film Local Leadership Writing 136

Cision

JUNE 9, 2016

Remember, this isn’t advertising. Here’s an example of the three E’s in action. For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. Well I have news for you: it’s not. This is media relations. Will it educate the audience?

Pitching 120

Pitching How To Brand Branding 120

Cision

MAY 23, 2016

If you’re doing a lot of advertising on Facebook, segmenting by common Page Likes may be a way to accomplish this quite easily. For example, Uber started in San Francisco, New York, Chicago and Washington, DC. Peer Groups. We don’t often deviate from our age group or from people who have similar values.

Communications 206

Communications Television Transportation Study 206

The Hoyt Organization

AUGUST 23, 2024

For example, using lighting alternatives with LED bulbs is a simple way to reduce energy consumption as these bulbs use significantly less energy than regular bulbs. You can still be sustainable by composting food waste or donating the leftover produce to local charities or food banks. Another big conservation area is energy.

Hotels 94

Hotels Industry Energy Local 94

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. Form Good Relationships With the Media.

Small Business 102

Small Business Community Local Social Media 102

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. It’s a good example of a data source and in this instance it serves insights directly. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs.

Government 151

Government Crisis Energy Community 151

Shift Communications

OCTOBER 28, 2014

Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. Local Business Prospects and Networking Opportunities. For example, Boston is referred to as the ‘Greater Boston Area’ as opposed to just ‘Boston, MA.’ You can download your free copy here.

LinkedIn 84

LinkedIn eBook Mobile Local 84