Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

5W PR

APRIL 8, 2025

Their acquisition of Youth to the People is a prime example: the goal was to understand the brands essence before moving forward. On one hand, a viral TikTok moment can trigger an immediate surge in Amazon sales. One key strategy: product bundling to align with trending categories and inform advertising campaigns.

Retail 78

Retail Viral Community YouTube 78

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

Prowly

APRIL 11, 2025

For example, a high SOV with low brand trust means there's a reputation risk involved. Perhaps a customer complaint goes viral before your team even sees it? Here are a few tips on what to do: Monitor online media for impersonations using tools like Prowly to catch fake accounts and any misleading content before it goes viral.

Reputation 104

Reputation Measurement Report Brand 104

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. The current Delta Air Lines vs. the NRA and state of Georgia saga is a perfect example of the delicate balancing act of creating and maintaining a company’s ethos – and the real world ramifications of doing so. “

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Trends Corporate Employee Analysis 199

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. followers, it’s in the same viral sphere as Duolingo. Instagram Reels are short videos within the Instagram platform that offer brands the same quick advertising format that TikTok offers. Take Panera Bread as an example.

Video 148

Video Brand Branding Instagram 148

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Audacity can add authenticity.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

MARCH 11, 2019

The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too. According to thecompany10, “Who can say exactly why a video or story goes viral? Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

Contently - Strategy

AUGUST 30, 2024

But just for fun, let’s check out some word-of-mouth marketing examples. The answer should be “never,” because they don’t use traditional advertising and don’t spend any money on paid ads or endorsements. The truth is, customer-centric storytelling is a sound marketing strategy for any company.

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Storytelling Marketing Travel Case Study 85

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). For example, Lavu was able to drive website traffic , generate quality leads, and boost long-term search visibility. For example, I recently fell victim to a clickbait-ish headline from the Huffington Post.

Infographics 235

Infographics Case Study Content Marketing Video 235

ReimaginePR

AUGUST 29, 2016

For example, if you run a charity that provides text books to elementary school students, choose a picture from a recent event that shows your volunteers handing out books to happy children. For example, you may offer a lead magnet here that encourages your first time site visitors to join your email list. Get Started on Twitter.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. Gated Content Doesn’t Go Viral. He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. Luminary or not studies have demonstrated people share content because it benefits them.

Viral 123

Viral Infographics Web Content Marketing 123

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Shift Communications

OCTOBER 7, 2014

One of the classic examples comes from my favorite cookie brand, Oreo, which took to social with this tweet spoofing the notorious 2013 Super Bowl blackout. People can sense desperation and self-promotion in advertising in much the same way as when we watch The Bachelor. The same applies for not being overly self-serving.

Marketing 138

Marketing Conference Trends Viral 138

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Examples Brand Branding 52

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. In his book, Contagious, Wharton marketing professor Jonah Berger describes what makes online videos go viral.

Writing 144

Writing Study Viral Consumer 144

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency.

Social Media 120

Social Media Facebook Twitter Print 120

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Later in this post, I will present several examples of reactive PR.

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Pitching Trends Google Data 62

Buzzstream

NOVEMBER 21, 2024

In it, he discusses how we are so overwhelmed by constant interruptions from advertisements that we tune most things out. Below, you can see examples of the hot topics of the week. Finding great digital PR examples , campaigns and resources takes a lot of work and time. These are the ones that provide actual value.

Digital PR 62

Digital PR SEO Web Resources 62

ReimaginePR

JUNE 6, 2016

To give you an example, here’s the breakdown of two popular social media channels using research from Pew Research Center : Facebook’s prime users are females between the ages of 18–29, yet you’ll still find just as many 30–49 year old users on there too. 8: Paid Advertising. The point is, use the exact channels your customer uses.

Social Media 120

Social Media Media Instagram Advertising 120

Cision

AUGUST 8, 2016

The example of Ferguson-related posts on Facebook is a poignant example of how difficult it may be for people to see your content, even with strong search intent. Paid content: One of Facebook’s greatest strengths is leveraging its audience to generate advertising revenue. Search discovery : Medium/Low.

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. For example, you may want to target fans of 80s pop sensation Michael Damian or Twitter followers of Michael Damian. Attention is finite and our need for attention is not.

Social Media 84

Social Media Media Customer Service Measurement 84

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. But the sheer amount of stuff available has made credibility more important than ever…and maybe more elusive.

Education 120

Education Leadership Viral Consumer 120

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105

Buzzstream

MARCH 31, 2020

The example outreach email he shared was an example of how things shouldn’t be done. . Ask your paid search or media team where they do display advertising and which domains sent the best quality traffic. You don’t need viral campaigns, you need the right links from the right places. . Matt was right.

SEO 124

SEO Google Hotels Blogging 124

PRSay

FEBRUARY 21, 2018

Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. What are some examples of brands using their Olympic advertising platforms effectively? I wouldn’t say it’s an attention-grabbing ploy, as it it provides a deeper fan experience.

Sports 94

Sports Communications Viral Fashion 94

Waxing UnLyrical

JUNE 25, 2014

There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Watch out for #fails.

Social Media 91

Social Media Media Viral Tools 91

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In Social media. PRSAPESO #PRSAICON.

Social Media 120

Social Media Conference Media Corporate 120

Cision

FEBRUARY 5, 2016

What are hits and misses you’ve experienced with PR and advertising professionals? Example: “We love your Bow-ties with Parsley Garlic Butter Sauce Recipe , and think you would be a great fit for our new PASTA BRAND client.” Sally has ONE viral post that brings in all those views.

Pitching 120

Pitching Instagram Viral Facebook 120

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. So which one garnered more interest according to Google trends? Holistic media and commerce.

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Mobile Community System Social Media 105

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t.

How To 78

How To Ethics Measurement Creativity 78

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. Here’s another example of amplifying the impact of event marketing,” adds Pappas. So, is that enough ROI for an experiential campaign to satisfy your CMO?

Marketing 76

Marketing Consumer Measurement Viral 76

Cision

OCTOBER 16, 2017

As an example. So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

5W PR

MAY 18, 2018

The more content a company can create as a result of their experiential marketing events, the easier it will be for that brand to supplement their existing SEO and digital advertising campaigns. For instance, a great example of event marketing with an experiential twist can be seen in the Stratos campaign by red bull.

Company 96

Company Marketing Social Media Analytics 96

PRSay

FEBRUARY 27, 2018

Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. What are some examples of brands using their Olympic advertising platforms effectively? I wouldn’t say it’s an attention-grabbing ploy, as it it provides a deeper fan experience.

Sports 74

Sports Communications Viral Fashion 74