5W PR

JANUARY 26, 2025

Successful D&I initiatives begin with examining internal practices and culture. Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications.

Strategy 78

Strategy Branding Brand Employee 78

ImPRessions - Crenshaw Communications

JULY 2, 2019

For years, advertising and PR firms have touted their “independent” status. But according to The Holmes Report , “the divide between independent and public PR agencies is seen more clearly seen when analysing the performance of the Big 4 holding groups, whose PR operations grew by just 3.3% But what does that really signify?

Agency 259

Agency Creativity Internal International 259

Stern + Associates

JANUARY 22, 2025

On this bonus New Year episode of Minds Worth Meeting, Justin Louis sits down with Mark Esposito , a faculty associate at Harvards Berkman Klein Center for Internet and Society and director of Hult International Business Schools Futures Impact Lab. Interested in partnering with us or advertising on the show? Just drop us an email.

Privacy 62

Privacy Meeting Groups Internal 62

Business Wire

FEBRUARY 2, 2018

Then identify those internal and external experts who can speak to the value of your organization. Host a Watch Party Another way to get eyeballs to your Facebook group and content is to host a watch party ! Write social messaging and share it with your internal teams. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Today people want truth and authenticity.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Deirdre Breakenridge

FEBRUARY 12, 2015

A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? The best thing about having interns is that they will simply do what you ask for relatively cheap. Lets play executive for a second.

Tools 150

Tools Agency Instagram Groups 150

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. Journalists on Twitter. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups. Advising management.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PRSay

AUGUST 25, 2020

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. You are joining a movement when you are involved in LGBTQ inclusion.”.

Community 189

Community Branding Brand Advertising 189

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. Needless to say, the future of PR looks very bright.

Study 218

Study Marketing Journalism Advertising 218

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

PRSay

NOVEMBER 5, 2021

As a result, a small but significant group of people on the internet likely developed a new (unwarranted) dislike for Pizza Hut based on misinformation. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. The article attacked Pizza Hut’s education-supporting initiatives.

Communications 190

Communications Journalism Advertising Advertising 190

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? Don’t waste time and effort on something that won’t help you. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

5W PR

MARCH 8, 2025

Research from the International Association of Speakers Bureaus shows that 82% of event planners research potential speakers online before making booking decisions. Join and participate in LinkedIn groups related to your speaking topics. Establishing Your Digital Foundation Your online presence serves as a 24/7 brand ambassador.

Branding 78

Branding Brand LinkedIn Case Study 78

PRSay

NOVEMBER 18, 2021

15 by The Aspen Institute , an international nonprofit, widespread misinformation and disinformation are exacerbating society’s worst problems. Politicians, CEOs, television anchors, talk-radio hosts and prominent professionals “are the source and amplifiers of some of the worst, most harmful disinformation” in America, a new report says.

Social Media 190

Social Media Report Media Government 190

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below. It is enjoying significant growth.

Storytelling 78

Storytelling Social Media Internal International 78

PRSay

JUNE 15, 2022

Here’s a list of four activities that are “what’s now and what’s no,” for companies and organizations to follow in engaging LGBTQ audiences: Now: Speaking out against anti-LGBTQ legislative efforts, canceling political contributions to politicians and advocacy groups that support them, and openly supporting LGBTQ candidates.

Policies 166

Policies Community Corporate Enterprise 166

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Internally, a diverse team sends a message that the company values inclusion and is committed to creating that kind of work environment. Third, agencies can reach diverse communities by partnering with groups that represent those communities. Industry groups like PRSA are vowing to do the same.

Employee 156

Employee Community Groups Interviews 156

Deirdre Breakenridge

SEPTEMBER 26, 2016

I had completed an earlier study with Dr. Mia Moody-Ramirez on social media management using focus groups and a convenience sample. “A new role that emerged in this study was that of an internal social media manager, which involves managing internal social media channels used to communicate with employees. ” A.

Publicity 150

Publicity Policies Social Media Study 150

The Resolution Blog

NOVEMBER 6, 2015

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. A cool advertising initiative may have little or no paid media attached to it. A cool advertising initiative may have little or no paid media attached to it.

Marketing 120

Marketing Advertising Advertising Consumer 120

The Resolution Blog

NOVEMBER 5, 2015

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. A cool advertising initiative may have little or no paid media attached to it. A cool advertising initiative may have little or no paid media attached to it.

Marketing 120

Marketing Advertising Advertising Consumer 120

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. One way to begin is to seek out the group within your organization with a name like “Consumer Insights” or “Business Intelligence.”

Measurement 186

Measurement Communications Analysis Data 186

Sword and the Script

DECEMBER 26, 2017

In the process of building this piece, I tried to group these into categories people might find helpful. Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 21) The sinking confidence of social advertising metrics. Paid Media and Advertising Statistics. 24) In advertising, we trust.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Executive content.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

APRIL 21, 2020

Professional Groups and PR Associations There are many associations dedicated to PR and communications. International Association of Business Communicators: [link] IABC also has local chapters ( like the Atlanta Chapter ) that may have additional local resources for job seekers or employers. It’s first-come-first-serve.

Publicity 123

Publicity Communications Local Resources 123

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms. Additional duties. All things to all people. “We

Communications 149

Communications Crisis International Internal 149

Doctor Spin

FEBRUARY 7, 2025

Seriality is a key concept for understanding groups. It refers to how individuals are grouped based on shared characteristicswithout a strong sense of belonging or identity. According to him, people can be part of a series without necessarily sharing a unified group identity. Shared narratives create meaningful groups.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. When advertising for your event, Milstein suggests stating that you’re seeking new voices, and looking for people with “advice and expertise to share” as opposed to “experts.” Provide Training.

Conference 150

Conference Training Healthcare Policies 150

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. 1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. Sometimes these are developed and published by independent media companies, trade groups or associations.

Media 121

Media B2B Groups Conference 121

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups. Advising management.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. But when the weekly check-ins become too routine, or the group is unwieldy, change it up. Additionally, with many clients advertising in their own trades, editorial coverage may be low-hanging fruit.

Skype 136

Skype Conference Agency Product Launch 136

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA). There are a few reasons why global and international PR networks matter.

Publicity 103

Publicity Internal International Resources 103

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Publish with consistency. Grow subscriptions.

Government 152

Government Survey Ethics Media 152

Cision

OCTOBER 27, 2015

I wrote a couple of weeks ago that Twitter is making some developer and user tweaks in an effort to increase advertising revenue, and a cool feature that they have recently introduced are polls. The Groups app (launching soon) will allow group interaction within the app, coinciding with a revamp of the Group feature.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. If you identify multiple similar groups, divide them into segments for even better results. #3

Examples 104

Examples How To Product Launch Print 104

Cision

SEPTEMBER 14, 2016

The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact. Examples include number of website visitors, number of event attendees, paid advertising reach, etc. Did they engage with your content?

Communications 0

Communications Banking Measurement Public Affairs 0