Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes.

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How To Marketing Storytelling Measurement 223

Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. Now Facebook has some stipulations about how branded content works.

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Trends Content Marketing Branding Brand 319

Cision

NOVEMBER 8, 2016

While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. Learn how to couple brand evangelists and other product marketing tactics together to drive more interest in your company.

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Branding Brand How To Social Media 292

5W PR

NOVEMBER 6, 2024

To ensure its success, a well-crafted marketing campaign is essential. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. The launch of a new video game is an exciting yet demanding endeavor.

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5W PR

NOVEMBER 27, 2024

Defining a Unique Selling Proposition (USP) The cornerstone of successful destination marketing is a strong USP. This narrative should be reflected in all branding, from the logo and color palette to the marketing materials and customer interactions. Consider paid advertising to reach a wider audience and target specific demographics.

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story.

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Publicity How To Product Launch Agency 334

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing.

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Marketing Financial Case Study Education 78

Prowly

APRIL 11, 2025

Make sure you have a strategy on how to communicate to your audience that you're actively improving upon, respond to reviews and comments with care, and address customer concerns as soon as possible. Marketing: To align messaging, brand positioning, and ads. Read more on how to track and analyze brand mentions. Well, it depends.

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PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. For marketing professionals — multimedia is a must have.

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How To Storytelling B2C Measurement 282

Prowly

APRIL 10, 2025

That leaves us with two challenges : how to increase brand visibility and track the results of your brand visibility strategy. Brand visibility refers to how easily and frequently (potential) customers see, recognize, and remember your brand. A Guide: How to Measure Brand Sentiment in PR? Let's find out.

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Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period.

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Crisis Publicity Exercises Financial 464

Cision

AUGUST 22, 2017

I did the same thing when I was at Oracle Marketing Cloud. Read on for some insight into how to rebrand a global company. That messaging should be consistent across all channels: your website, your marketing strategy, advertising, sales, customer service. It’s a challenge, but I’ve enjoyed what I’ve learned along the way.

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PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. So you can see how these two are starting to mix together in today’s digital world. Think about how you want to be seen in the world and then work on how you are going to share your message with the world. So make sure you look back.

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Cision

DECEMBER 20, 2017

For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses. “How much could you possibly write about industrial marketing?” Payson even created an app to give users updates on the oil and gas market and help calculate investments.

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Industry How To Insurance Insurance 222

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

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Konnect Agency

MARCH 19, 2025

Retail advertising has undergone a seismic shift in the last decade, and two platforms stand at the forefront: Amazon and Instacart. Why Amazon and Instacart Work Unlike traditional social media advertising on platforms like TikTok or Facebook, ads on Amazon and Instacart reach consumers with high purchase intent. market share.

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ImPRessions - Crenshaw Communications

JULY 22, 2020

It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. Executive visibility is a key component of any sound B2B PR program.

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Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. Without SMART goals, measuring the success of your marketing strategy is next to impossible.

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ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. AdExchanger Social Distancing With Friends. Adweek Yeah, That’s Probably an Ad. The Mumbrellacast.

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Prowly

FEBRUARY 13, 2025

In this guide, well show you exactly how to track and understand your brands presence and visibility. Brand awareness helps businesses understand how well they are connecting with their audience. As well as granting them knowledge of their market position. So you need to keep a close eye on how your brand is perceived.

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Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale.

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Onclusive

JUNE 4, 2020

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. VP of Brand & Corporate Marketing. Speaker Info. Andy Cunningham. Chief Brand Officer.

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Onclusive

APRIL 17, 2020

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. VP of Marketing. Speaker & Webinar Info. Clarissa Horowitz. Sara Eberle. Lona Therrien.

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Data Advertising Advertising Corporate 370

5W PR

DECEMBER 4, 2024

A viral campaign can be a powerful tool to achieve this, but it requires careful planning, execution, and collaboration with an app marketing agency. Understanding the Power of Virality A viral campaign is a marketing initiative that spreads rapidly and organically through word-of-mouth.

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Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling.

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Examples How To Product Launch Print 104

Cision

AUGUST 9, 2017

Because consumers trust earned media more than any other marketing form. In fact, 73 percent of senior marketers believe earned media is more effective than (or as effective as) paid media. The truth is that PR programs have the potential to generate greater returns than any other kind of marketing. That is, until now.

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Communications How To Media Measurement 185

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. At Cision, our marketing team is all about working smarter. You can also track results for keywords you use in your paid advertising.

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Branding Brand How To SEO 208

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

Now, we don’t recommend a 14-day lead time, but the discussion was a wild success, in part because we knew how to accelerate our typical event management template. I posted on the NYC Tech PR Facebook group, for instance, which is a great resource for PR professionals and marketers. Be ready to spend more.

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How To Television Groups Leadership 211

Prowly

JANUARY 31, 2025

This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. Brand analysis is a systematic evaluation of your brand's performance, perception, and position in the market. Isn't it just a marketing thing? TRY PROWLY FOR 7 DAYS FREE How to do analysis of a brand?

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Agility PR Solutions

APRIL 4, 2023

Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. However, with so many options and strategies to choose from, it can be challenging to know where to begin and how to maximize your return on investment.

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Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? We can't show you how to become the next Apple, but we can do the next best thing. Since you've been creating brand awareness and building a brand for a while, your marketing costs are also lower.

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Branding Brand How To Measurement 104

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. How effectively can I target new customers/prospects on the platform? Organic Reach (or, how well can I reach my current followers/fans?).

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Social Media How To Insurance Insurance 233

Prowly

FEBRUARY 20, 2025

A solid communication plan is your secret weapona strategic blueprint that maps out exactly how your organization delivers the right message to the right audience at the right time to crush your goals. Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow.

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ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. If any of those reasons sound like a path you’d like to take, let’s now talk about how to create and then market your ebook. It ultimately boils down to your marketing objective.

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eBook How To Writing Community 219

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195