5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

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Advertising Advertising B2B Creativity 89

Bianchi Biz Blog

DECEMBER 5, 2024

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. There are more opportunities to attract eyeballs than ever as people access content across multiple channels and devices, whenever and wherever it suits them.

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Radio Sports Marketing Local 83

Cision

NOVEMBER 24, 2015

Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. It’s simple.

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Pitching How To Instagram YouTube 120

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

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Measurement How To Television Analysis 90

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. But why publicity is so valuable?

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Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. What are some of the biggest PR challenges television and entertainment brands face? How did you handle it?

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Television Crisis Crisis Management Fashion 120

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

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Publicity Marketing Video YouTube 225

5W PR

JUNE 22, 2018

Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. After particularly important placements, it might be worth using paid advertising on social media and influencer shout outs to build buzz around the coverage.

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Publicity How To Television Social Media 79

PR for Anyone

AUGUST 25, 2022

Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript.

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PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

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Publicity Social Media Television Big Data 167

PR for Anyone

SEPTEMBER 30, 2022

We are “watching” television so we need to “see” what you are talking about. If you’d like to learn more, go a little deeper, learn a little bit more how to do this. Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals.

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PR for Anyone

AUGUST 18, 2022

.” Anne couldn’t figure out how we could get media on her topic of chocolate (owning a chocolate farm and having just written a cookbook about using chocolate as a spice) but when the FDA did a recall of chocolate, she instantly became the industry chocolate expert. The third day, we take our VIPs into a television studio.

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Media Nonprofit Pitching Television 130

Cision

NOVEMBER 6, 2015

Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? How-to or DIY videos come in second place with 8,332 views. Want to become an innovator on social media?

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Video Trends YouTube Television 120

Sword and the Script

MAY 11, 2019

Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value. How to Generate Media Referenceable B2B Customers with a Blog. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. emphasis added].

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Study Media Relations Media B2B 162

Cision

JUNE 29, 2015

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

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Comparison Television Print Social Media 120

PR for Anyone

DECEMBER 8, 2022

Are you wondering how to do this? Watch the short 1:30 video below where I tell you how to use new laws in your city or state to pitch the media and land a segment positioning you as the expert in your industry! You’ll reap the benefits of landing in the media so make sure you give them something that will be easy to get the yes.

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Media Pitching Privacy Video 130

PR for Anyone

MAY 24, 2022

Reference something else that they’ve written in the past or shared on television and see how you can provide value to them and pitch that. But by sending a blanket press release, you’re basically telling all those journalists, “I’m sending this out to 100,000 people.”

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Cision

NOVEMBER 22, 2016

As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. If you have some budget, you can play around with different tools like press releases , content marketing and advertising. We’re No Longer Reaching in the Dark. It’s Getting Easier.

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PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived. And while you’re here, check out our tips for how to write a great press release.

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Writing Company How To Apparel 82

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.

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PR for Anyone

DECEMBER 7, 2021

Look how easy it is to have access to a celebrity. So the media we don’t need to hire an expert, but you need the skills to learn how to do it properly. We have access to anyone and everyone. I’ve shown you this before. Look at some of the older videos that I’ve done. So check all of this out. Follow the formula.

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PR for Anyone

SEPTEMBER 1, 2021

I know of no better way to do this without paying for advertising. Also, get your free Blueprint to learn how to do this >> HERE and check out our next events at www.SpeakfromYourPowerLive.com and www.GetPRFamous.com. What predictions are you making for your industry for that year? PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching System Google Local 130

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

PR in High Definition

OCTOBER 19, 2017

This VR blunder isn’t the only brand mistake of late, with Dove also in the spotlight after being accused of racism and having to pull one of its latest advertisements. ad campaign from 2006, which was banned from British television after the slogan was deemed ‘too risque’.

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How To Crisis Groups Facebook 69

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR? When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine.

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Writing Engineering Journalism Analytics 120

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 78

Measurement Publicity Television Analytics 78

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework. Radio, television and streaming are also holding up or growing.

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Government Crisis Energy Community 151

PR for Anyone

OCTOBER 13, 2022

In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. So by learning how to do the things that I talk about, publicity, influencer marketing, video marketing, social media to get people to engage with you is how you start to uplevel that. They run great businesses.

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YouTube Video Industry How To 130

Prohibition

AUGUST 19, 2022

In 2021 the advertising spend on podcasts in the UK was £46m pounds. Podcast hosts primarily tend to read the brand advertisements and put their own podcast themed flair on it to keep their earned audiences intrigued. Listeners are used to adverts similar to television adverts and can fast forward if they don’t want to hear them.

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Television Advertising Advertising Instagram 62

PR for Anyone

MAY 18, 2022

There are so many options on how to do this. If you like this, if you’d like to learn more on how to get all your assets together and really stand out in the media, let’s set up a call at www.ChatwithChristina.com and I can’t wait to see you in the media. You are the expert and you’re media ready.

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YouTube Video How To Pitching 130

PR for Anyone

SEPTEMBER 8, 2022

Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

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Media YouTube Video Interviews 130

PR for Anyone

SEPTEMBER 1, 2022

And what I found is people just don’t know how to go get to that next step. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. I just wrapped up speaking at BMW, which was amazing talking to a lot of entrepreneurs and business owners. You know, they’re established, but they want to be known.

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Pitching Video YouTube Viral 130

The Stalwart Blog

JUNE 5, 2014

Three things people don’t know about you: 1) I am a Halloween Baby 2) I love the ocean (surfing, swimming or sitting under the sun) 3) I love cliffhangers (from books, television shows or movies). Favorite college course: Advertising. Follow Jason on Twitter at: @JasonMatty. P ATRICE SMITH. Degree: B.S Favorite charity: Susan G.

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Internal International Television Education 60

Doctor Spin

APRIL 4, 2023

How to create a PR strategy that actually works? The Cost of a Poor PR Strategy The Most Common PR Strategy Mistake How To Create a PR Strategy That Takes the Cake Tips for Developing and Implementing an Effective PR Strategy How to Evaluate and Adjust Your PR Strategy Over Time What Is a PR Strategy and Why Do You Need One?

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Strategy How To Hotels Analysis 52

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. They paid to control what they wanted to say, when they wanted to say it, where they wanted to say it and how they wanted to say it. Advertising can’t do that. One of the greatest fears you still hear is the fear of losing control. She will be media neutral.

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Crisis Communications Transportation Conference Social Media 148

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

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Publicity Small Business Advertising Advertising 82

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

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