Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. is probably the most important information a company can have for understanding their customer.”.

Brand 370

Brand Branding SEO Engineering 370

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. This transition affects everything from audience targeting and campaign measurement to personalization and attribution. This method has seen a resurgence as privacy concerns grow.

Privacy 78

Privacy Marketing Advertising Advertising 78

The Proactive Report

APRIL 13, 2018

To reach these people you have to know where they go for information – social media is a very broad term. You’ll also need to know what kind of information they’re looking for. Measuring awareness. Measuring interest. Measuring conversion. Measuring advocacy. You might also like.

Measurement 138

Measurement Analytics Google Social Media 138

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

She sees platforms like Media.com, which caters to media professionals’ needs, becoming more important sources of information for PR. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. Patrice Gamble agrees. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. This is the only way to provide a unified and accurate measurement.

Media 221

Media Measurement Analysis Television 221

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. Their only focus is at offering the most relevant and useful information based on user preferences. Content discovery allows people to find information that is highly relevant and personalized. How Content Discovery Helps Brands, Publishers and Advertisers.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

MAY 5, 2015

Advertising value equivalency once was the gold standard in showing the impact of media impressions, but it has since been surpassed by more concrete and accurate metrics. The industry has made major leaps in PR measurement, allowing you to show the C-Suite (or clients) your PR efforts’ bottom line impact. Don’t delay! Don’t delay!

Measurement 120

Measurement Advertising Advertising Data 120

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Bryan Pedersen, Chief Information Officer, MSL USA. There’s a great quote from Mathew Sweezey from Salesforce, where he says that “Today there’s no unconsidered decision,” and it’s true because you have so much information at your fingertips.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

NOVEMBER 6, 2024

Detailed information includes age, gender, location, income level, interests, hobbies, values, lifestyle platform preferences, genres, play styles, and engagement level. Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives.

Video 78

Video How To Marketing Television 78

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. What is an Integrated PESO Model? The PESO model takes the four media types —paid, earned, shared and owned—and merges them together.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

5W PR

NOVEMBER 26, 2024

Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns. The Power of Content Marketing Content marketing involves creating valuable and informative content to attract and engage the target audience.

Video 78

Video Trends Marketing Advertising 78

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. This is the only way to provide a unified and accurate measurement.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. This is the only way to provide a unified and accurate measurement.

Media 195

Media Measurement Analysis Television 195

Cision

AUGUST 29, 2015

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Podcasts are a tricky medium to quantify, but that doesn’t mean your brand should avoid metrics altogether.

Measurement 120

Measurement Airlines Advertising Advertising 120

5W PR

MARCH 13, 2025

When seven Chicago residents died from cyanide-laced Tylenol capsules, J&J immediately halted all advertising and issued widespread safety warnings. The company quickly disclosed the breach, shared detailed technical information with affected customers, and collaborated with security researchers. ” Chipotle’s 2015 E.

Crisis 78

Crisis Examples Industry Crisis Management 78

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 150

Survey Social Media Brand Branding 150

5W PR

DECEMBER 12, 2024

Consumers are no longer swayed by mere advertising claims. By sharing detailed information about their products, brands can foster trust and credibility. UGC can be more impactful than traditional advertising, as it comes from real people and is often perceived as more genuine.

Marketing 78

Marketing Ethics Consumer Advertising 78

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. They’re informed by research. They’re measurable. Fewer, clearer objectives always beat vague or sweeping ones. They’re actionable.

Strategy 220

Strategy Measurement Advertising Advertising 220

5W PR

JANUARY 26, 2025

Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications.

Strategy 78

Strategy Brand Branding Employee 78

The Resolution Blog

MARCH 8, 2019

Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent). But, despite it being a big no-no, it has been a struggle to shake it off completely simply because we haven’t found another way to measure the monetary value of coverage.

Measurement 120

Measurement Advertising Advertising Google 120

Onclusive

JANUARY 20, 2020

Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog. They will also have experience trafficking advertising — especially targeting media, which is an element of amplifying earned media.

Marketing 195

Marketing How To Measurement Advertising 195

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

The Resolution Blog

SEPTEMBER 2, 2019

Measure, measure, measure. While we were there, he also gave us some great tips on how to measure your Instagram campaigns: Finding the Right Influencer First things first, you have to know who your audience is and where they hang out. Then you can measure the engagement rates?—?both you can listen here.

Instagram 120

Instagram Measurement How To Tools 120

5W PR

DECEMBER 31, 2024

By following these strategies, working with an alcohol marketing agency , and staying informed about the latest regulations, alcohol brands can effectively leverage social media to build strong brand relationships, drive sales, and maintain a positive reputation. There are a few useful strategies that can help in this case.

Creativity 78

Creativity Social Media Strategy Brand 78

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Business Wire

MARCH 6, 2017

Hyperlinks in news releases are extremely important as they lead readers to your website to find additional information about your organization, product or service directly from your news release. Create extensions for blog posts, social updates, advertising and other marketing collateral to keep your program’s activities separated.

Measurement 161

Measurement How To Analytics Data 161

ImPRessions - Crenshaw Communications

APRIL 8, 2021

Throw in Twitter for good measure. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. P&G spoke for Big Advertising when it called out “massive media waste, outright fraud and issues of brand safety,” among other things. The news isn’t all bad.

Reputation 305

Reputation Privacy Data Advertising 305

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 97

Measurement Communications Survey B2B 97

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

Cision

AUGUST 23, 2017

People have started to react much more strongly to different types of information. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Measure the Sentiment That Matters. So, how do you measure online sentiment? Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

JANUARY 4, 2025

The website should be the central hub of all marketing efforts, providing easy access to information about the game, including screenshots, trailers, and release dates. Utilize Paid Advertising While organic marketing efforts are essential, paid advertising can accelerate growth and reach a wider audience.

Marketing 78

Marketing Instagram Advertising Advertising 78

Prowly

JANUARY 31, 2025

Measure campaign effectiveness? Step 2: Collect data Gather data from all the channels you use that could inform your brand analysis. As you can see, it shows you the distribution of positive vs negative vs neutral mentions, which is key information in each brand audit process. Are you looking to: Increase brand awareness?

Analysis 104

Analysis Brand Branding How To 104

5W PR

JANUARY 31, 2025

Understanding the Psychology Behind Emotional Brand Stories The numbers tell a compelling tale: studies show that consumers primarily use emotions rather than information to evaluate brands, with positive emotions toward a brand proving to be far more influential in consumer loyalty than trust and other factors.

Storytelling 78

Storytelling Brand Branding Sports 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185