ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Facebook 157

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. The tagline Got Milk?

Examples 104

Examples How To Product Launch Print 104

Polaris

DECEMBER 10, 2014

When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. “We But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail. We don’t believe in email newsletters,” he told me.

Blogging 183

Blogging Comparison eBook Case Study 183

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Implementation Tip! This is a huge boon for PR pros!

Facebook 181

Facebook Community Advertising Advertising 181

Prowly

FEBRUARY 20, 2025

RUN ALL YOUR PR FROM ONE PLACE Benefits of a communication plan Communication plan is a strategic document that outlines how your organization shares information with specific audiences to achieve your desired goals. Here's a sample of what a good comms plan should look like in a product launch for an eco-friendly smart water bottle: 1.

Writing 104

Writing Communications How To Internal 104

Prowly

JANUARY 31, 2025

Step 2: Collect data Gather data from all the channels you use that could inform your brand analysis. As you can see, it shows you the distribution of positive vs negative vs neutral mentions, which is key information in each brand audit process. With media monitoring tools, you can have this data at your fingertips.

Analysis 104

Analysis Brand Branding How To 104

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. You can advertise on LinkedIn using an Account-Based Marketing (ABM) approach.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Cision

MARCH 30, 2016

Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. We are bombarded with information. Billboards, people, advertisements, your friend, your boss. Think tutorials, campaign kickoffs and product launches. Longer Videos. But is that true?

Instagram 120

Instagram Video Brand Branding 120

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. The calendar should also include important dates for the industry, as well as any dates for new product launches from the business itself.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? We ask a thousand questions when onboarding a new client, and the answers inform our plan. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. Consider and prioritize your goals.

Writing 136

Writing How To Pitching Privacy 136

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. Whether we’re telling a story with images and hashtags or informing the media with a well-written press release, the message and tone needs to be consistent and on-brand across all platforms.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

MAY 5, 2016

In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of advertising. What makes a good client testimonial?

Product Launch 120

Product Launch Meeting Advertising Advertising 120

ImPRessions - Crenshaw Communications

APRIL 21, 2016

In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. . B2B is about people as much as products and companies. We’ve touched on this topic before , but it’s worth repeating.

B2B 120

B2B B2C Product Launch Creativity 120

Sword and the Script

JUNE 13, 2023

The sources journalists find credible The survey asked respondents “about the sources they trust most when it comes to validating information” [ emphasis added]. Takeaway: Credibility is an existential threat to journalism – and always has been. When you pitch a story, you need to be credible too. What do they find credible?

Journalism 147

Journalism Media Relations Report Media 147

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The brand has pulled off a successful multi-pronged campaign – part advertising, featuring Ferris Bueller with nods to “Stranger Things,” and part incredible marketing comeback story. Take, for example, just how hot Domino’s Pizza is today. It literally fires on all burners. Match tactics to goals.

Measurement 120

Measurement Study Data Agency 120

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. This approach not only informs but also positions your brand as a knowledgeable resource in your industry. charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2.

Examples 116

Examples Retail Energy Product Launch 116

5W PR

AUGUST 9, 2024

Their authentic voices resonate with followers, creating a trust factor that traditional advertising often struggles to achieve. Launching new products Generate excitement and anticipation for new product launches by partnering with influencers to create exclusive content and teasers.

Product Launch 78

Product Launch Guidelines Crisis Management Crisis 78

PR Fuel

JANUARY 24, 2021

Compared to other forms of online advertising, it is more cost-effective. Other forms of advertising, like PPC (Pay-Per-Click), are more expensive in the long run. You will want to publish your press release at the time of the product launch. A press release can promote your business with quicker results.

Writing 89

Writing SEO Engineering Product Launch 89

5W PR

JANUARY 15, 2024

It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives. This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities.

Communications 78

Communications Policies Product Launch Reputation 78

Presspage

FEBRUARY 10, 2020

If you are sending a press release, make sure it includes all the relevant information and a couple of jargon-free quotes that talk about why this is important for consumers or a wider community – not for the company or organization. Don’t look for free advertising. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Presspage

NOVEMBER 13, 2017

One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. Google News is a service that aims to organize all the world’s news, while providing the best possible experience for visitors seeking useful and timely news information. What is Google News?

Google 94

Google Guidelines SEO Engineering 94

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

AUGUST 25, 2021

Video marketing is a powerful tool that has the ability to inform, entertain and engage audiences. Since the platform launched native video content in 2017, many marketers have used organic and advertising campaign videos as a popular tool and are seeing an increase in engagement and revenue from doing so.

Video 105

Video YouTube Instagram LinkedIn 105

Buzzstream

DECEMBER 30, 2024

These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch.

Pitching 62

Pitching Trends Google Data 62

Burrelles Fresh Ideas

MARCH 12, 2024

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. If you’re unsure of how to create branded content, start with simple ideas like: Highlight new products. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media SEO 79

ReimaginePR

JUNE 27, 2016

Don’t forget to create stories for all of your upcoming product launches too! In order for this magic to work, you’ll need to perfectly plan out and hand deliver this information to a targeted audience. The most important information should come first in your ad. Media Kits Are a Must-have. Media release. Interviews.

Reputation 120

Reputation Branding Brand Product Launch 120

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations.

Trends 105

Trends YouTube Video Social Media 105

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. The plain fact is every strategy stands or falls on the information used to build it. Brand Extension.

Brand 109

Brand Branding Publicity Consumer 109

Prohibition

AUGUST 25, 2023

Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels. These channels include websites, search engines, social media platforms, email marketing, and online advertising. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Doctor Spin

DECEMBER 21, 2023

The best practice would be to provide the news media with perfectly balanced information. Corporational Determinism—The New Paradigm for Product Launching. Journalists typically just want to find the specific information they need—fast. Provide as much information as possible, but organise it into several sub-pages.

Media 52

Media Wikipedia Product Launch Journalism 52

The Stalwart Blog

JANUARY 8, 2016

Brands are already taking note — athletic apparel giant Nike, recently pivoted it’s new product launches away from Apple-esque symposiums to more intimate Periscope sessions featuring one or more of its signature athletes. And expect both citizen and major news outlets to embrace more livecasting this year. But You Can Never Leave….

Social Media 60

Social Media Trends Apparel Media 60

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? S ocial advertising is still cost effective, and budgeting for Twitter/LinkedIn/Facebook advertising (with images please!) should be part of every launch strategy. How many hits we can get? Blog series?

B2B 60

B2B Analytics Google B2C 60

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Research has shown that businesses earn an average of $6.50

Retail 62

Retail Marketing Advertising Advertising 62

PR Fuel

FEBRUARY 4, 2022

The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers. Wouldn’t it be great if your business could get that sort of “free advertising? Wouldn’t it be great if your business could get that sort of “free advertising?”

Viral 52

Viral SEO Advertising Advertising 52

Sword and the Script

SEPTEMBER 3, 2019

The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. However, Sean Czarnecki published an informative write up on the report. To that end, I’d like to see a tool that analyzes coverage and helps introduce me to reporters I hadn’t considered.

Analytics 82

Analytics Report Technology Pitching 82

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Native Advertising? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JANUARY 3, 2023

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 113

Interviews Publicity Technology Social Media 113